Magicbricks launches new campaign featuring Ayushmann Khurrana

Magicbricks has launched ‘Property Sahi. Aur Ab Companies Sabhi’ marketing campaign that includes its model ambassador Ayushmann Khurrana. With this marketing campaign, Magicbricks desires to additional bolster its place as a full stack actual property service supplier by its reworked avatar. The marketing campaign additionally debuts the sonic signature as a brand new model asset. Based on Devarshy Ganguly, head of selling, Magicbricks, the brand new marketing campaign celebrates the model’s partnership with customers, reinstates its messaging and model function to be a one cease answer for every part that’s wanted to remodel a home to a dream residence.

“As a market chief for 15 years, we have now had the chance to grasp the evolving wants of our customers. This has helped us thoughtfully create a bouquet of companies which brings seamless comfort to customers throughout the shopping for journey and past. Additional, our affiliation with Ayushmann has grown from energy to energy. He’s synonymous with belief and credibility, values that additionally outline Magicbricks,” Ganguly added additional.

Because the model goals to evolve with the altering wants of Indian customers, the marketing campaign additionally highlights its bouquet of companies. Its companies embrace knowledgeable recommendation, residence mortgage, authorized help, session on Vaastu and décor, amongst many others.
The marketing campaign has been conceptualised by Ankur Suman and Pragya Bhatnagar from RK Swamy BBDO, Delhi. Magicbricks has deliberate a excessive decibel multi-media nationwide communications outreach of six to eight weeks throughout media by this marketing campaign.

“We needed to current the massive transformation in Magicbricks not as a brand new enterprise goal however as a real response to meet the altering wants within the new world. The problem was that the communication shouldn’t lose sight of the core, whereas speaking in regards to the new choices. We’re blissful we have been in a position to do it in a way that’s very related and relatable to all of us as customers,” Ankur Suman, accomplice and ECD, RK Swamy BBDO, mentioned.

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