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By Kelsey Johnson March 9, 2022
Now you can ship the latest content material in your emails routinely with the dynamic setting on AWeber’s RSS component.
An RSS feed is an easy URL that features updates out of your web site, podcast, YouTube channel, Etsy retailer, and so on. You need to use RSS feeds in AWeber to create lists of your latest updates without having to repeat and paste textual content or add photographs.
Now, the RSS component can do one thing even higher — it should replace dynamically (in actual time). Which means regardless of while you ship your e-mail, solely the latest info will likely be included.
Right here’s what modified:
What’s a dynamic RSS feed?
“Dynamic” (vs “static”) means one thing updates in accordance with pre-set circumstances — on this case, the circumstance is when your e-mail is distributed.
So, earlier than while you added the URL to your static RSS feed, it might pull in the latest posts, movies, or merchandise as of the second you added the RSS feed to your e-mail (or clicked refresh). With a dynamic feed, it pulls in the latest posts, movies, or merchandise as of the precise second you ship the e-mail.
For instance, when you have printed a weblog submit between the time you created the e-mail and the time it’s despatched, the brand new weblog submit will nonetheless present up within the e-mail you ship! Cool, huh?
Don’t have your individual RSS feed? Attempt utilizing a dynamic RSS feed generator like SnipRSS to create one with content material from different sources that you simply wish to share.
What’s the important distinction between dynamic and static feed updates? Dynamic feeds replace routinely.
Which means, one of the best ways to make use of them is with campaigns — your automated emails.
So listed here are 3 ways to begin utilizing Dynamic Feeds immediately.
1. Embrace your latest weblog posts in a welcome e-mail
You have to be sending welcome emails to your new subscribers.
And now you may add your latest weblog content material to your welcome emails with none additional work.
How? Add the dynamic feed component to a number of of your welcome emails, pop in your weblog’s RSS feed, and select what number of posts to indicate (I like to recommend a minimum of three so your new subscribers can take a look at your stuff).
Right here’s what it may appear like in your emails (new subscribers would at all times see the latest posts out of your weblog):
2. Embrace your latest YouTube movies in a welcome e-mail
Do you create movies on YouTube? Why not ship a welcome e-mail together with your most up-to-date YouTube content material, too?
You may add your YouTube channel URL to the RSS component to carry up your latest video content material. Add your video feed to the identical e-mail as your blogs, or perhaps a unique welcome e-mail.
Right here’s what your YouTube feed would appear like in an e-mail, once more at all times with essentially the most just lately printed movies:
Notice: Need to embrace only a playlist as a substitute of each video? Add your channel and playlist info to this URL and add it to the feed component:
https://www.youtube.com/feeds/movies.xml?playlist_id=[YOUR PLAYLIST ID HERE]
3. Ship weekly (or month-to-month) Etsy updates in minutes
Electronic mail is understood for making you a median of $38 for each $1 spent. Since your e-mail listing is full of people that already know you, such as you, and have perhaps even bought from you, emails are important for brand new Etsy gross sales.
So ship an everyday e-mail, both weekly/bi-weekly or just when you’ve a bunch of latest stuff in your retailer.
With the dynamic feed, it’s fairly easy too. Design as soon as, copy your emails, and ship when your retailer has new merchandise uploaded.
Right here’s how:
- Design an “updates” e-mail to signify your retailer. You need it pretty generic — so it is sensible regardless of which merchandise you add.
- Add your Etsy retailer into the dynamic feed component and select what info you wish to add.
- Every time you wish to ship a brand new e-mail, copy the latest e-mail, overview it for any small adjustments you may wish to make, then schedule or ship it. This could solely take a few minutes.
Your common emails may look so simple as this and nonetheless drive new gross sales:
1. Create a brand new draft Message or open an current Message.
2. Drag and drop the RSS component into your e-mail:
3. Then, add an RSS feed or just your YouTube account or your weblog’s URL into the sidebar.
You’ll be proven a number of feed choices:
4. Select “Dynamic Feed” as your Feed Kind.
5. From right here, you may edit the way you need your feed to look.
Select the variety of feed objects, structure, coloration, class, and what you wish to present — picture, description, writer, date, and so on.
Upon getting your feed the way you need it, you may ship or schedule your e-mail — or add it to a marketing campaign.
Check out dynamic feeds and tell us what you suppose!
How are you going to make use of the dynamic feed possibility in your emails? Attempt it out and tell us the way it went within the feedback 👇.
Who is aware of, we would inform your story in a future weblog submit!
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