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Automakers usually help charitable causes; whether or not it is serving to native hearth departments or preventing breast most cancers, automobile corporations aren’t at all times faceless entities solely centered on constructing shareholder worth. Within the case of Subaru, the Japanese automaker introduced Wednesday that it helped facilitate the adoption of greater than 36,000 shelter pets in October 2021 (or as the corporate calls it, Subaru Loves Pets Month).
Extra spectacular that that, since Subaru began this explicit marketing campaign, it is helped almost 60,000 shelter animals discover loving houses — a powerful achievement made doable with the assistance of dealerships and animal shelters.
“We thank our Subaru retailers, associate shelters and all those that adopted a brand new pet this yr for exhibiting like to animals in want,” stated Alan Bethke, senior vp of promoting at Subaru, in a press launch. “The Subaru group has proven time and time once more simply how passionate they’re about serving to pets and their help for shelter pets of their area people this previous Subaru Loves Pets month was overwhelming.”
Final October, greater than 600 retailers participated in Subaru Loves Pets Month by internet hosting in-person and digital adoption occasions. Sellers additionally donated greater than $1.6 million to native animal shelters. Except for serving to animals discover new houses, the automaker has additionally championed hard-to-adopt canine, fur infants with particular wants, disabilities or different points, one thing that’s significantly touching.
Subaru’s love of animals runs deep. For years, pups have been prominently featured within the automaker’s commercials, and the corporate additionally brings adoptable canine to main auto reveals. There, it units up small corrals the place you’ll be able to work together with pups and even take one dwelling should you fall in love. These little shows are at all times a spotlight of the auto present circuit, giving stressed-out media a short probability to unwind throughout some very busy days.
Except for Subaru Loves Pets Month, nationwide the automaker has helped almost 350,000 animals get adopted, one thing price howling about.
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