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© Reuters. FILE PHOTO: The brand of Zurich Insurance coverage is seen at its headquarters in Zurich, Switzerland January 13, 2022. REUTERS/Arnd Wiegmann
ZURICH (Reuters) – Zurich Insurance coverage has eliminated its Z brand from social media after the letter grew to become an emblem of assist in Russia for Moscow’s invasion of Ukraine.
The corporate mentioned it was eradicating the brand – a white Z on a blue background – as a result of it didn’t need to be misinterpreted as supporting Russia within the battle.
“We’re quickly eradicating the usage of the letter ‘Z’ from social channels the place it seems in isolation and may very well be misinterpreted,” the corporate advised Reuters in an announcement.
“We’re monitoring the state of affairs intently and can take additional actions if and when required,” the corporate mentioned, following a report by The Telegraph newspaper in England.
The letter Z has been used as a marking on Russian army automobiles participating within the battle and has been adopted by Russians supporting the conflict, with it being distinguished on flags and at pro-Kremlin rallies.
Moscow has described its actions in Ukraine as a “particular army operation.”
Zurich Insurance coverage mentioned earlier this month that it was not taking over new home prospects in Russia and won’t renew current native enterprise.
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