Announcing Our MozCon 2022 Community Speakers!

Excessive fives and fist bumps for every one that took the time to submit pitches for this years’ group speaker spots!

Our choice committee learn, watched, and researched, whittling issues right down to a shortlist of high contenders after which learn, watched, and researched some extra to find out if a possible speaker and their speak can be an ideal match for the MozCon stage. We take plenty of issues into consideration throughout our evaluation, however in the end there are three principal elements that decide our remaining picks:

• Power of the pitch (e.g., worth, relevance to the viewers, and so on.)

• Can the content material moderately be delivered within the time allotted?

• Does it match with general programming and agenda?

After a lot deliberation, we settled on seven (sure, we added a seventh) group audio system that we’re assured are going to be a terrific addition to the MozCon Stage.

Seize a seat and see for your self!

Prepared to fulfill your MozCon Neighborhood Audio system?

Chris Long (he/him), VP of Advertising, Go Fish Digital

Chris is the VP of Advertising for the Go Fish Digital workforce. He works with distinctive issues and superior search conditions to assist purchasers enhance natural visitors by means of a deep understanding of Google’s algorithm and net know-how.

Discuss: Superior On-Web page Optimizations

Take your on-page optimizations to the next-level utilizing superior ways for some of the widespread search engine marketing duties. This presentation goes past merely including key phrases to point out how one can make the most of instruments akin to IBM’s Pure Language Understanding to seek out semantic entities of competitor pages, how Google’s EAT tips apply to content material, and what actionable steps you’ll be able to take to enhance content material, carry out on-page content material experiments, and measure the influence of these assessments.

Debbie Chew (she/her), search engine marketing Specialist, Dialpad

Debbie Chew is an search engine marketing Specialist at Dialpad with a concentrate on content material and search engine marketing. With over eight years of expertise in digital advertising and marketing, she’s keen about hyperlink constructing and serving to different entrepreneurs on this and different areas of search engine marketing.

Discuss: How you can Capitalize on the Hyperlink Potential of a Analysis Report

There are numerous varieties of hyperlink magnets, however there’s one which’ll by no means exit of favor: data-backed analysis experiences. When carried out properly, you are creating a chunk of content material that helps your E-A-T, drives backlinks, and is genuinely fascinating content material to your target market. This speak will cowl the totally different steps wanted not simply to create a analysis report, however to create one that may get hyperlinks.

Emily Brady (she/her), search engine marketing Marketing consultant

Emily has labored within the search engine marketing business for 10 years as a person contributor and workforce lead in each company and in-house roles. Her focus contains content material, native, schema, and on-site search engine marketing — all of which she’s executed for small and enterprise companies alike.

Discuss: Get Your Native search engine marketing Recipe Proper with Content material & Schema

Native search engine marketing might be a lot greater than off-site listings, so let’s speak about it! Through the use of content material and schema on native touchdown pages, companies can create distinctive worth that satisfies prospects and engines like google.

Karen Hopper (she/her), Efficiency Advertising Strategist, Razorfish

Karen brings a data-driven perspective to every part she does, from testing to artistic, e mail to social media, promoting to web sites to textual content messages. She spends her days serving to purchasers perceive their knowledge, and A/B testing nearly every part.

Discuss: Past the Button: Checks that Really Transfer the Needle

In a world that has 1,000,000 totally different choices for each artistic ingredient… the place do you begin? How are you aware this or that ingredient is the place you will see an influence sufficiently big to make a distinction to your backside line? That is the primary query CRO strategists get requested, and the reply each time is: it relies upon! This session will stroll by means of easy methods to perceive your testing alternatives, generate take a look at concepts, and measure your outcomes with scientific accuracy.

Paxton Gray (he/him), CEO, 97th Flooring

Paxton Grey serves because the CEO of 97th Flooring, the workforce behind award-winning work for mid-market to enterprise purchasers like EOS, Google, Movie star Cruises, AT&T, and Salesforce. He has been constructing company advertising and marketing groups for 13 years.

Discuss: How True Leaders Rework a Advertising Division right into a Dream Staff

There are hidden, structural elements holding stellar entrepreneurs (and their groups) again‚ and it isn’t their fault. Uncover what these elements are, easy methods to root them out, and easy methods to assist your present workforce members attain their potential.

Petra Kis-Herczegh (she/her), Options Engineer, Yext

Discuss: Issues I Discovered from Gross sales Groups that Each search engine marketing Ought to Know

Whether or not you are making an attempt to construct a enterprise case or get buy-in to your search engine marketing challenge, among the core challenges will come right down to the identical factor: How properly are you able to promote it? As SEOs, we frequently overlook that although we spend our day-to-day analyzing knowledge and optimizing content material and web sites for bots, on the finish of the day, we’re working with human beings — and a few of these folks have determination making energy over what we are able to and may’t obtain in our roles. That is the place studying a very good set of gross sales expertise turns into essential. On this speak, Petra will discover among the key expertise and strategies gross sales groups use, and how one can apply these to your search engine marketing work. 

Tina Fleming (she/her), Senior Model Strategist, Designzillas

Tina Fleming, Sr. Model Strategist at Designzillas, is a stage 20 inbound advertising and marketing mage with questing expertise in conversion advertising and marketing and search engine marketing. Her passions lie inside the realm of unifying digital methods, clarifying model messages, and being ferocious.

Discuss: How Advertising Knowledge Intelligence Skyrocketed Our B2B Conversions

If you wish to geek out on knowledge, you have come to the precise session. And we’re not speaking about Google Analytics or your plain ol’ CRM knowledge. We’re speaking about de-anonymizing your web site visitors, offering one-on-one personalised consumer experiences, shortening your lead varieties with out lacking out on worthwhile data, and doing every part you’ll be able to to get to that SQL. On this presentation, Tina will demystify the fundamentals of promoting knowledge intelligence, reveal actionable methods to your day-to-day conversion advertising and marketing, and share actual examples of how her company has skyrocketed B2B conversions with the addition of promoting intelligence.