5 Content Curation Strategies for 2022

Each week, the Doritos Instagram account shares pictures created by Doritos followers beneath the hashtag #fanfriday. These pictures (which vary from make-up appears to be like to chip-themed artwork initiatives) acquire lots of of hundreds of views and hearts.

Doritos’ #fanfriday is a wonderful instance of content material curation — the apply of collating, modifying, and sharing content material produced by others. Manufacturers use content material curation throughout their social media and content material advertising and marketing items, together with via infographics, movies, and artwork created by others. 

When completed nicely, content material curation lets you share enjoyable, insightful, and academic content material together with your viewers with out producing it your self. As you may think, nonetheless, there’s a “improper” approach to curate content material — one which results in copyright infringement and repute injury.

That can assist you construct an ethically sound content material curation technique, we’ll share 5 curation concepts and a few greatest practices to observe on this article. 

Why you must curate content material

Curating related content material is mutually useful for you and the content material’s unique creator. You get to make use of high-quality supplies to enhance your advertising and marketing, and the content material’s creator will get a backlink, credit score, and publicity to your viewers. 

However these aren’t the one advantages. Content material curation can assist you:

• Place your self as a thought chief, as you should utilize curated content material to share your perspective on trending subjects and present points
• Join with manufacturers, influencers, and trade leaders, by participating in public discussions with them 
• Increase your viewers, as you’ll be able to interact with the unique creator’s audience by sharing their content material
• Fill out your content material calendar with out rising how a lot unique content material you produce, saving you money and time
• Generate leads, as content material curation will enhance visitors to your web site, social media pages, and weblog posts (subsequently funneling individuals via your gross sales pipeline)
• Enhance your Search Engine Optimization (web optimization) efforts, which can show you how to rank increased in search engine outcomes 
• Interact together with your viewers

5 content material curation methods 

Once we say “use curated content material,” we don’t imply you must go to somebody’s web site, “ctrl + c” their work, and publish it as is. Good content material curation provides high quality, new views, and contemporary content material to the work it adapts. 

Doritos isn’t taking the #fanfriday work, stripping it of any signal of the creator, and publishing it with the Doritos brand slapped excessive. The corporate shares the pictures as inspiration. 

In fact, mastering content material curation is difficult. That can assist you get essentially the most from it, listed below are 5 content material curation methods:

1. Add a brand new perspective to an current matter

If anybody in your crew is opinionated, this content material advertising and marketing technique is for you. 

Capitalizing on latest information tales, viral subjects, and trade developments is without doubt one of the greatest methods to convey eyes to your content material. Persons are already invested within the topic, so you’ll be able to simply seize their curiosity and clicks. 

This technique could be very versatile. To make use of it, you first have to discover a matter with viral potential. Search for shifts within the trade, information tales, scientific advances in your area, or opinion items from trade leaders. 

Then, ask your self, “how can I add one thing new to this?”

You could possibly attempt offering further context to the subject, utilizing it as a case research to debate a broader difficulty, or discussing the subject out of your skilled perspective. 

One instance of that final suggestion comes from the YouTube channel “Physician Mike.” The channel (run by Dr. Mike Varshavski) publishes movies like “Physician Reacts To The Most Excessive Diets” and “Do Jaw Trainers Really Work?”

Supply: YouTube

Tip: Ensure you take into account the way you need the content material’s unique creator to really feel. In case you are writing an opinion piece that challenges somebody’s perspective, preserve it skilled.

2. Create a “round-up” of information from credible sources

A “round-up” is a collated assortment of information factors centered round a particular matter. For instance, these “51 Buyer Service Statistics You Want To Know” are round-up articles. 

Spherical-up’s aren’t restricted to weblog posts. You possibly can create round-up movies, podcasts, infographics, and social media posts. Moreover, “knowledge” doesn’t must imply figures. You possibly can “round-up” pictures, examples, case research, analysis, or quotes. 

So, how do you construct a round-up? Observe these steps:

1. Choose a subject 
2. Analysis the subject utilizing Google 
3. Discover knowledge factors and collect them in an enormous spreadsheet 
4. Set your “inclusion standards” (a listing of standards to confirm the standard of the information, like “knowledge should be from 2019 or later”) 
5. Undergo your listing of information factors and delete any figures that don’t meet the standards
6. Edit your assortment into a bit of related content material that fits your most well-liked medium 
7. Press “publish”

There’s one factor you want to remember when making a round-up: high quality over amount. 

Making a round-up with 75+ objects could also be tempting, however longer content material doesn’t essentially get you higher outcomes. Readers have to get worth out of your work, and in the event that they understand you as an untrustworthy supply, they are going to click on the “again” button and go elsewhere. 

If you’d like some inspiration on a high-quality round-up, check out “Sample Spherical-Up July 2021” from the weblog Yarn and Knitting. 

Supply: Yarn and Knitting

3. Share UGC on social media 

In case you are all for digital content material, you will have instantly acknowledged Doritos #fanfriday posts for instance of Person-Generated Content material (UGC). UGC is any type of content material made by followers you share in your social media channels. 

UGC could be in pictures, movies, infographics, textual content, and audio. It will possibly additionally take many types — evaluations, skits, memes, fan edits, illustrations, make-up appears to be like, and many others. 

Supply: Instagram

Sharing UGC is a incredible approach to begin a two-way dialog with followers, because it offers individuals a cause to have interaction with you. This engagement is highly effective. It will possibly get your social media accounts featured on Instagram’s “trending” web page and incentivize algorithms on different platforms to push your content material in entrance of extra individuals. 

In case you are on the lookout for some concepts for UGC, attempt these:

• Ask for product evaluations 
• Ask for recipes (for meals retailers)
• Host a meme competitors
• Run a design or drawing contest
• Ask for individuals to share tales
• Begin a contest with a hashtag (for instance, Doritos might do #bestnachos)

The trick to getting nice UGC is to offer again to followers who contribute. Tag them, give them credit score, and reward them behind the scenes. For instance, you can ship them a present basket of free merchandise, give them a reduction coupon, or comp providers (in case you are a service-based enterprise). 

Be aware: if you wish to study extra about social media administration, learn “Finest Practices for Social Media Content material Advertising and marketing in 2021.”

4. Create a information base 

A information base is a digital library of content material associated to a single matter. Information bases curate sources individuals can learn to study in regards to the topic, troubleshoot issues, or reply widespread questions.

You don’t have to create a digital labyrinth to construct a information base of curated content material. 

As an alternative, you’ll be able to merely discover high-quality sources and add them to a web page with a hyperlink pointing guests to them. 

Right here’s methods to construct a information base step-by-step:

1. Choose your matter 
2. Decide the subtopics your information base will cowl (you may wish to construction these like questions)
3. Create a web page to host your information base on 
4. Create posts for every subtopic. Inside every web page, you must embrace a header with the subtopic, a abstract of the knowledge the reader wants, and a hyperlink to the unique supply. 
5. Publish your information base 

In case you are on the lookout for inspiration on the kind of model you can undertake in your information base, try Kinsta’s information base. 

Supply: Kinsta

For those who take a look at the underside proper nook of Kinsta’s information base, you’ll discover a chatbot. This can be a actually sensible transfer, as including a chatbot to your information base helps readers navigate the sources and phone customer support if they’ll’t discover the solutions they’re looking for. 

You possibly can improve your information base with many various chatbot instruments, together with ProProfs Chatbot, Freshchat, and Chatfuel. 

5. Add curated visuals and movies to your unique content material 

For those who interact with content material advertising and marketing commonly, you’ve in all probability seen this final technique in motion. 

Many manufacturers and bloggers collate visible sources to share inside unique content material. Which may appear to be a video with clips from different movies or a weblog publish with associated infographics from different manufacturers (like within the instance beneath).

Supply: monday.com

There are numerous kinds of visuals you’ll be able to curate:

• Charts and graphs
• Tables
• Examples (like those featured on this article)
• Gifs
• Memes (although ensure you observe meme-sharing greatest practices)
• Movies 
• Infographics

Now could be one of the best time so as to add visuals to your content material — particularly video. Video is predicted to account for 82% of worldwide web visitors in 2022. Curating video is the simplest means to make use of it, as if it’s a trending advertising and marketing technique, producing movies takes time, cash, and energy.

Finest practices for moral content material curation

All content material curation isn’t created equal. 

Digital entrepreneurs function with many unstated skilled guidelines that aren’t at all times apparent (even to seasoned professionals!). So, we wish to cowl 5 of those guidelines on this closing part. 

Diversify your sources

Pulling all your curated content material from a single supply makes it look poorly researched, rushed, and in the end, unprofessional. rule of thumb is to restrict your self to utilizing three issues per supply. 

Listed below are some suggestions for locating high-quality sources:

• Lookup rivals of dependable sources and check out their blogs
• Seek for round-up articles (so for those who have been on the lookout for content material creation knowledge, you can search “content material creation statistics 2022”)
• Seek for infographics and diagrams round your key phrase on Google Pictures 
• Take a look at the hyperlinks high-quality sources use 
• Learn the Wikipedia article in your matter and use the sources within the “references” part
• Strive databases like Statistica and World Financial institution Open Knowledge 
• Use content material curation instruments like Scoop.it

As soon as you discover good sources, use the Kanban system to trace them (plus the knowledge you used). Monitoring your sources will make sure you don’t use them too usually. 

Give credit score 

By no means publish another person’s work with out credit score or their permission. At greatest, it’s impolite, and at worst, you might be answerable for damages. 

Giving credit score doesn’t imply you have to create a tutorial reference listing. In a weblog publish, information story, or article, you can hyperlink your supply with related anchor textual content. Or, in case you are sharing a picture, embrace a hyperlink to the unique picture with the anchor textual content “supply” (or related). 

On social media, you’ll be able to tag the creator’s web page with a hashtag or credit score them verbally (i.e., “thanks, Anne Woods, for making this superior infographic about content material curation instruments”). In case you are nervous you’ll neglect so as to add sources, add it as a step in your pre-publish approval course of.

In a video or podcast, you’ll be able to hyperlink your sources in a reference listing. Don’t fear for those who can’t suit your sources in your description — add a hyperlink to a weblog publish containing them just like the YouTube channel LEMMiNO did within the instance beneath.

Supply: Lemmi.no

Don’t publish total copyrighted weblog posts 

This rule is clear, so we’ll preserve this level quick. Don’t re-publish copyrighted weblog posts, information articles, or reviews with out permission. If you wish to use materials from an current weblog publish, attempt utilizing quotes or paraphrasing.

Don’t cannibalize key phrases

Key phrase cannibalization happens if you publish a number of articles and weblog posts that concentrate on the identical key phrase. We usually speak about key phrase cannibalization relating to unique content material, but it surely applies to curated content material too. 

Search engines like google and yahoo will deal with you as competing sources for those who use pictures, statistics, and quotes from an article with the identical main key phrases as your content material. Consequently, you might not rank nicely in opposition to them.

You possibly can keep away from key phrase cannibalization by researching your curated content material’s key phrases with web optimization optimization instruments like SEMRush and Ahrefs. Then, discard any content material that may compete with yours. 

Take heed to suggestions

Lastly, be open to suggestions from different creators and your viewers. It is likely to be onerous to take heed to suggestions typically, however it should enhance your work long-term. 

You possibly can ask for suggestions within the type of individuals’s ideas and emotions or measure viewers happiness utilizing a metric like your Buyer Satisfaction Rating (CSAT). 

To calculate your CSAT rating, ask members of your audience, “how happy are you with our content material?” and ask them to offer a rating from one to 10. Then, divide the whole of all scores by the variety of responses and multiply it by 100. 

For those who get 75%, for instance, which means three-quarters of your viewers are completely satisfied. 

Enhance your model visibility by curating content material 

When completed nicely, content material curation lets you shout out different content material creators, share nice info together with your viewers, and improve your digital advertising and marketing. In case you are on the lookout for some content material curation concepts, attempt these:

• Weighing in on a scorching matter 
• Making a round-up
• Sharing UGC
• Constructing a information base
• Including visuals to your individual content material 

Simply don’t neglect to offer the unique authors credit score, draw from a number of sources, and confirm the standard of any knowledge you share. And, in fact, attempt a content material curation software like Scoop.it to simplify the method.