Publicis will acquire Profitero, which provides e-commerce software and analytics to over 4,000 brands, sources say for about $200M (Megan Graham/Wall Street Journal)

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Megan Graham / Wall Road Journal:

Publicis will purchase Profitero, which offers e-commerce software program and analytics to over 4,000 manufacturers, sources say for about $200M  —  Promoting holding corporations are more and more serving to entrepreneurs attain and promote customers immediately on-line  —  French promoting holding firm Publicis Groupe SA …