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Advertising and gross sales alignment is a core element of account-based advertising and marketing (ABM) however many organizations deal with this as a once-and-done step.
True ABM requires salespeople to undertake a brand new playbook, wherein they analyze information to find out the very best time to intercept prospects, and customise their outreach based mostly on account and call data. This new manner of working have to be absorbed, practiced, and repeated.
Be part of this masterclass to stroll away with a change administration framework that can be utilized along with your gross sales groups (beginning tomorrow) to make sure buy-in and adoption of instruments and processes to maintain alignment between advertising and marketing and gross sales for ABM.
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In the event you can’t make it to the reside session, join anyway and we’ll ship you the recording.
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