How I Run 3+ Cash-Flowing Businesses With Only 1 Hour per Week Booked | by Rachel Greenberg | May, 2022

Breaking down the schedule, instruments, and workforce members that make this environment friendly entrepreneurial association doable

Once you hear that an individual runs a passive, automated enterprise that generates 6+ figures in just some hours, there’s usually a little bit of skepticism. Once you hear that particular person does so alongside different worthwhile ventures and stealth cash-flowing artistic endeavors, whereas advising startups and exploring acquisition alternatives, that doubt heightens. I’d know, as a result of when my very own buddies come across my secret ventures, they ask that very query: How do you’ve time to do all that?

What they don’t ask is how I’ve time to do all that with just one hour of weekly enterprise obligations. That’s as a result of I don’t often clarify my total enterprise fashions, automation setup, lively versus passive presents, workforce, and long-term plan. Nonetheless, for these of you studying this, I’m going to just do that.

Why? As a result of if I’m trustworthy, my schedule might seem fairly soft to some folks. If I don’t do something however fulfill my 4-hour-work-month obligation — the one client-facing dedication I enable — my companies will nonetheless run themselves simply fantastic. Thus, it would shock you that I used to be up till 4:32 am final Wednesday engaged on a venture for a strict self-imposed deadline that has nothing to do with that 4-hour obligation. But, that inflexible schedule is a key part of my collective entrepreneurial success.

There’s a saying about busy schedules that goes one thing like this: In order for you one thing executed, ask a busy particular person.

Alongside these strains, Parkinson’s Legislation posits that duties broaden or contract to fill the time allotted.

In different phrases, an excessive amount of free time can instigate a sluggish, lazy work ethic, whereas a jam-packed schedule can maximize an individual’s effectivity. Whereas the answer appears to be to leverage the latter (the jam-packed schedule), there’s a serious drawback far too many individuals overlook: Quick doesn’t equal good.

Reserving your self to the gills could incite the adrenaline required to hasten your productiveness, however that doesn’t imply the standard will meet up with the elevated amount. Plus, typically merely producing isn’t really the perfect, most profitable, or best use of time, as ironic as that sounds. Thus, I’ve an alternate most well-liked system:

I chunk my week into three completely different classes to make sure I don’t shirk or delay future merchandise, tasks, ventures, and income streams. In different phrases, work for tasks which are months and even years away from launching publicly makes it onto my schedule this week, generates concept-testing money circulation, and bolsters my future advertising and marketing and growth plans for these stealth endeavors.

Obligations: All of us (for probably the most half) have obligations; these are the duties or tasks we completely have to meet or face grave penalties. For some, that is shopper work, for others a 9-to-5 job; for me, it’s that hour per week devoted to my solely client-facing dedication. In my case, it falls on a Saturday, so I technically have the remainder of Saturday and the remaining six days per week “off” or unstated for.

New Manufacturing: That is what some think about aspect hustles, others non-compulsory or experimental tasks. I think about them neither, since they generate extra revenue within the pre-launch stage than some full-time jobs. I usually earmark Monday by Wednesday for these tasks, with a aim of finishing my week’s to-do checklist (throughout a number of stealth projects-in-progress) by Thursday.

Much less-structured studying: That is the duty most individuals — particularly busy side-hustlers or multi-passionate entrepreneurs — depart off their agenda, but this is without doubt one of the most important to their success. When you graduate from college, there’s seldom somebody orchestrating or requiring your continued training, and that’s the place so many aspiring entrepreneurs and creatives stagnate.

For those who aspire for outsized success in your entrepreneurial endeavors, then creating merchandise, companies, or content material shouldn’t be the one “to-do” in your checklist. Whether or not you’re studying about business developments, forging inroads with potential collaborators or advisors, or pouring over skilled deep dives to enhance your craft, product, or service, you’re invariably bettering the percentages of main success.

Generally, my studying has to do with advertising and marketing, typically know-how, typically the gatekeepers of an business of focus, and typically it comes right down to bettering one in all my enterprise’s personal merchandise or creations. Regardless of the subject of selection that day, I come away materially extra worthwhile to myself, my present ventures, and my future pursuits. Producing 24/7 on the expense of skill-expanding training is a idiot’s errand, and one you might solely remorse as soon as it’s too late.

There may be one tiny issue I omitted from my preliminary equation, although I do think about it an vital staple in my life and weekly agenda: Enjoyable.

You possibly can hustle, grind, community, and be taught seven days and nights per week, however if you happen to don’t find time for some spontaneous, joyful escapism, you might miss crucial alternatives for the best natural inspiration to strike if you least anticipate it and alter all the things.

Each enterprise is completely different, however there are just a few key instruments that maximize my entrepreneurial effectivity and allow the range of ventures I concurrently run, develop, and discover.

• Electronic mail CRM: Some folks construct an electronic mail checklist and ship a weekly publication with a veiled gross sales pitch inconspicuously embedded. My firm operates otherwise in that we’ve created tons of of numerous, highly-customized, cadence-varied electronic mail sequences that deploy year-round on auto-pilot, serving as a passive advertising and marketing device that supersedes adverts and social media.
• Automation integration software program (like Zapier): My firm’s advertising and marketing isn’t the one factor using the “set it and overlook it” college of thought; our total product supply and customer-servicing engines are constructed with automation. The one human concerned was me, years in the past, after I first set it up.
• Shareable, collaborative backups: Whether or not you utilize OneDrive, iCloud, Google Drive, or the rest, shareable, collaborative instruments that again up your content material and vital recordsdata may be efficiency-enhancing lifesavers. I leverage these cloud backups for patrons, collaborators (like assistants, companions, distributors, and many others.), and my very own peace of thoughts.

In fact, these aren’t all of the instruments that energy my companies, so I’ve listed just a few extra related ones beneath:

• Trusted web site host plus electronic mail, backups, and safety
• Sideline or Voxer (texting or voice memo app for shoppers or workforce members)
• Conversion-optimized checkout software program
• Product, content material, and advertising and marketing creation apps

My companies and stealth ventures largely depend on three issues: Advertising and marketing, operations, and new content material creation. Thus, the vast majority of the instruments I depend on deal with these core features, releasing up my time to do what AI and automation software program can’t.

There are two colleges of thought with regards to groups:

1. Automation and know-how ought to exchange or reduce workforce members
2. The bigger the workforce, the extra profitable and sure rising the enterprise

My expertise working groups starting from yours really to twenty+ staff has cemented a barely completely different perspective:

• A small, mighty workforce can accomplish greater than a clunkier low-value one
• Automation and know-how are nice, however there are some roles and enhancements they merely can’t out-human

After hiring and firing numerous in-house and outsourced workforce members and businesses through the years, I’ve realized that two principal teams optimize my ventures.

In-house: The outdated adage “two brains are higher than one” isn’t all the time true, however when these two brains supply clever, numerous views representing the broad spectrum of buyer pursuits, they certain can dodge bullets. I’ve a trusted in-house associate/assistant (she toes the road of each) who repeatedly infuses my launch planning, content material and product creation, and advertising and marketing methods with viewpoints I’d by no means think about. She’s the final sign-off on my pre-launch merchandise and half the rationale I’ve been in a position to create cash-flowing stealth ventures and not using a dime spent on advertising and marketing.

Exterior: Having slashed 80% of my advertising and marketing workforce (and price range) in favor of cheaper in-house automated methods (which offer a greater return), I’ve saved one skilled workforce that sits on the intersection of selling and know-how. Whereas I do know this workforce’s ROI pales compared to the in-house advertising and marketing I conduct, it’s good to diversify into different channels which have a extra long-term emphasis, and I’d reasonably accomplish that with an skilled in my nook. That mentioned, if disaster struck and heads needed to roll, you’ll be able to wager theirs could be excessive on the chopping block.

As one particular person working a number of ventures, I’ve single-handedly created no less than 90% to 95% of the cash-flowing merchandise, companies, and content material we provide. I’ve additionally realized and carried out near 90% of the operational and advertising and marketing programs we use. Nonetheless, a high-value, responsive, well-aligned core workforce could make all of the distinction in high quality, attain, buyer reception, and success.