Finnish game developer Supercell acquires majority stake in London-based Trailmix, commits to invest €55.9M

Trailmix crew | Picture credit score: Trailmix

Helsinki-based Supercell, a recreation growth firm for tablets and smartphones, introduced that it has acquired a majority stake in London-based on-line video games developer Trailmix.

Supercell will even make investments $60M (roughly €55.9M) within the London-based firm, consisting of debt and an fairness financing spherical. The funds will assist Trailmix hypercharge the expansion of its free-to-play merge puzzle recreation ‘Love & Pies’.

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Love & Pies, which was launched eight months in the past, offers gamers “a narrative full of enjoyment, intrigue, romance and drama.” In keeping with Trainmix, it has crafted a world that gamers can emotionally spend money on, “with one thing to giggle at, villains to rail towards, and protagonists to establish with.”

About Trailmix

Based in 2017 by Carolin Krenzer and Tristan Clark, Trailmix was created out of the assumption that cellular video games can have a constructive influence on folks’s lives. The 2 London-based founders are cellular gaming veterans and have a mixed expertise of 20 years within the business.

In 2012, they helped to arrange King’s London studio and created the puzzle recreation ‘Farm Heroes Saga’ — one of many first main free-to-play puzzle video games to land on cellphones. The corporate says, “We’re combining nice storytelling with the perfect in free-to-play cellular.”

In February, 2018, Trailmix raised its Seed spherical of $4.2M from Supercell. 

With a crew of 30 folks, the corporate will proceed to function independently, a mannequin which has labored nicely for Supercell and its affiliated firms.

Co-founder Carolin Krenzer instructed PocketGamer.biz, “The connection with Supercell has been one in every of mutual respect and mutual studying over the previous few years. There may be a lot information alternate between Supercell and its investee firms – they’ve constructed such an unimaginable portfolio of firms and we’re trying ahead to persevering with working very intently with all of them.”

All the things about Supercell

Based in 2010 by Ilkka Paananen, Lassi Leppinen, Mikko Kodisoja, Niko Derome, Petri Styrman, and Visa Forsten. Supercell is a recreation growth firm. It was established with the thought of giving recreation builders and groups the independence to determine what sorts of video games they make and the way they select to make them.

The corporate says, “We imagine video games have the ability to deliver folks around the globe collectively and nearer to one another. We work to create new, revolutionary, memorable experiences nobody has performed earlier than. For this reason we attempt to design video games that excite broad and numerous participant communities in addition to to increase the viewers for in any other case smaller “area of interest” recreation ideas.”

The corporate’s debut recreation was the browser recreation Gunshine.internet, and after its launch in 2011, Supercell began growing video games for cellular units. Since its inception, it has introduced 5 video games to the worldwide market – Brawl Stars, Conflict Royale, Increase Seashore, Conflict of Clans and Hay Day.