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Telecom operator Bharti Airtel on Monday stated its video streaming service, Airtel Xstream, has achieved 2 million paid subscriber mark, demonstrating a powerful tempo of development as an OTT aggregator platform.
Airtel Xstream provides a bouquet of OTT platforms to shoppers throughout cell and huge display codecs.
“We’re the fastest-growing OTT aggregator in India with two million paid subscribers,” Adarsh Nair, CEO of Airtel Digital advised PTI.
Nair stated Airtel Xstream is well-positioned to resolve the challenges confronted by each OTT content material suppliers and prospects.
“Clients face fragmented viewing experiences, a number of platforms for content material, and pricing challenges, which Airtel Xstream solves,” he stated.
The accelerated development can be because of the means to fulfill the wants of Indian client for compelling regional content material.
“Along with our present partnership with 15 OTTs equivalent to ErosNow, SonyLiv, Lionsgate, Hoichoi, ManoramaMax, Shemaroo, Extremely, Hungama Play, Extremely, EPICon, Docubay, DivoTV, and so on, we’ve not too long ago partnered with Chaupal TV and Kanncha Lannka, two of essentially the most promising regional platforms with a devoted viewership base throughout India, and we are going to now be capable of prolong our providers to Punjabi, Bhojpuri, and Odia talking audiences as nicely,” Nair stated.
Customers are recognising the worth proposition of excellent content material being accessible with out the hassles of a number of subscriptions. Airtel Xstream brings a number of OTTs underneath one login, one expertise, and a single subscription worth, he noticed.
Saying it has crossed the 2 million paid subscriber milestone, Airtel Xstream stated vital consumer curiosity by way of repeat recharges/ subscriptions was seen in Maharashtra, Karnataka, and Andhra Pradesh.
The common viewing time on Airtel XStream is about 150 minutes which is rising constantly, and highlights buyer stickiness.
“SonyLiv, Hungama, Eros Now and Lions Gate play are essentially the most looked for content material companions on the platform. A number of content material properties from Sony occupy place within the trending prime 10 listing,” the corporate stated.
Airtel is trying to obtain 20 million paid subscriptions mark for Airtel Xstream. Addition of Chaupal TV and Kanncha Lannka will enhance the platform’s attraction to the audiences in Punjab and Odisha and the diaspora based mostly elsewhere within the nation.
Airtel has additionally introduced onboard Social Swag, an influencer commerce platform backed by celebrities equivalent to Akshay Kumar, Rana Daggubati and Mahesh Bhupathi.
“Our accelerated development is because of our means to fulfill the wants of the Indian client for nice regional content material. We will probably be doubling down on our regional technique with our present companions and can proceed to onboard new companions with stellar regional content material catalogues,” Nair stated.
Cellular subscribers can choose one OTT supplier from the bouquet with a minimal recharge of Rs 148.
The massive display format, launched earlier this 12 months as Xstream Premium can be obtainable at Rs 149 and permits entry to over 10,500 film titles and exhibits alongwith Reside TV from Airtel’s OTT content material companions equivalent to Sony LIV, Eros
Now, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Extremely, HungamaPlay, EPICon, Docubay, DivoTV amongst others.
The Indian OTT sector is among the best rising markets, with over 40 gamers within the ecosystem.
The market is rising quickly and anticipated to achieve USD 2 billion by 2025, Nair stated including that Airtel Xstream is “enthused” by the accelerated development and hopes to take care of the momentum.
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