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In Indonesia, many logistics suppliers nonetheless use old school techniques to trace their operations and fleets, together with pen-and-paper ledgers. McEasy desires to vary that. The startup, which develops software-as-a-service options for the logistics and provide chain business, has raised $6.5 million in Collection A funding led by East Ventures.
The startup was based in 2017 by Raymond Sutjiono and Hendrik Ekowaluyo, and now serves greater than 200 purchasers, together with Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah and the Tanto Intim Line.
Its software program and sensible tracker, referred to as Automobile Sensible Administration System, has been adopted by customers like passenger buses, freight forwarding companies and refrigerated automobiles used to move prescription drugs, meat, seafood, dairy and frozen meals. Different merchandise embody Mobility Software program-as-a-Service to digitize automobiles for real-time monitoring, options for bettering enterprise effectivity and an open API ecosystem.
The brand new capital might be used on growing merchandise for SMEs and establishing a stronger foothold in Indonesia’s Tier 2 and Tier 3 cities. McEasy says it has grown greater than 12x up to now 18 months.
Sutjiono advised TechCrunch that he met and have become finest associates with Ekowaluyo whereas each have been learning mechanical engineering at Purdue College. The 2 then labored at Ford in structural engineering. Sutjiona stated Ekowaluyo is an knowledgeable in structural design and program administration in automobiles, whereas he focuses extra on engine electronics, system management and information dealing with.
After returning to Indonesia, the 2 began McEasy to provide hybrid bikes. However after researching the market, they realized that the market was shifting to digital as an alternative of hybrid bikes, so that they got here up with a wise tracker for bikes. However as a result of the trackers have been cost-prohibitive, they determined to do one other shift to B2B logistics and automotive.
“B2B logistics gamers have been nonetheless utilizing the traditional technique, and we needed to make a digital answer to enhance the enterprise course of,” stated Sutjiono. “The logistics sector was chosen due to its promising potential and progress throughout the pandemic. Indonesia has greater than 22.5 million models of passenger automobiles and greater than 5 million models of freight automobiles.
The founders say that greater than 85% of companies within the transportation and provide chain sectors nonetheless use paper ledgers for his or her operations, together with managing drivers, bills, gas consumption and route effectivity. To persuade folks to maneuver from their legacy techniques to McEasy, it provides a free trials and is rising its operations via phrase of mouth.”
In a ready assertion, East Ventures co-founder Willson Cuaca stated, “McEasy has managed to speed up positively on this post-pandemic setting. They mix one of the best of each worlds – logistics and expertise – to raise their choices, strengthen their nationwide footprints, and keep profitability ranges.”
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