Trending now: 3 social media trends I’m excited about

 By Rachel Degginger, Advertising and marketing Advisor at Heinz Advertising and marketing

Simply as social media is changing into extra outstanding in our day-to-day life, it too is increasingly more an integral a part of an built-in advertising and marketing plan.

It looks as if a brand new development emerges every single day.

How are you speculated to wade your approach by with SO many options accessible? Effectively, to start out, listed here are 3 developments I’m excited to start out utilizing extra incessantly.

1. Instagram QR codes

One among Instagram’s newer options makes it a lot simpler to seek out an account– utilizing QR codes. Utilizing this in further advertising and marketing supplies to attach together with your social media creates a streamlined integration in your viewers. Together with that, using this QR code at occasions with some kind of promotional work is a tremendous occasion technique and a good way to drive social media engagement.

2. The rise of the Reel

Historically the combo of audio and visible content material in a shortened format, reels are right here to remain. As social media platforms work to compete with TikTok, reels are being extra incessantly used throughout platforms. Brief kind video content material was already on the rise, however these platforms will proceed pushing it increasingly more. It additionally creates simply digestible, simple to comply with content material in your followers to take pleasure in.

3. TikTok as a advertising and marketing channel

In September 2021, TikTok surpassed the 1 billion consumer mark, which made it the 7^th hottest social media community on this planet. Between 2018 and 2020, the worldwide consumer base grew by 1,157%. As talked about above, quick kind video is right here to remain, and TikTok is dominating the market. TikTok has begun to introduce enterprise options corresponding to enterprise profiles, advertisements, and a creator market for merchandise. I anticipate these choices to develop because the variety of companies develop.

As social media continues to develop, so do the choices of options and developments you possibly can make the most of in your built-in advertising and marketing technique. By with the ability to pivot and adapt to this ever-changing age of social media, you possibly can keep forward of the developments, and create a profitable and engagement social media technique.