The Top 10 Ways To Market Your Business

On the lookout for the best octane methods to market your new enterprise?

Right here, we’ve collected what we expect are the highest 10 greatest methods to market a enterprise in as we speak’s world — these work for each sort of enterprise in any business. 

They are going to make it easier to construct model consciousness, generate leads, and make gross sales. 

Earlier than we get into that, although, let’s speak about why it is best to all the time begin with a gross sales funnel (and introduce one thing we name “The Dream 100”). 

Why You Ought to At all times Begin With a Gross sales Funnel

Mapping out your gross sales funnel is floor zero for advertising and marketing your corporation.

Earlier than you get into the nitty gritty of influencers you wish to work with, adverts you wish to run, and sponsorships you wish to snag, its essential to know what you’ll do when these folks go to your web site.

That’s the place your gross sales funnel is available in.

A gross sales funnel is only a sequence of pages which can be constructed to convert folks from site visitors into leads or from leads into prospects.

It’s completely different out of your typical web site — try the video beneath.

The place a web site typically behaves extra like a brick wall that retains folks from taking motion…

… a gross sales funnel is a door that leads solely to at least one particular motion — and has the next conversion fee due to its single-minded focus.

So… how do you construct a gross sales funnel?

We’ve created a 30-day problem the place we’ll stroll with you side-by-side and make it easier to do exactly that — you’ll construct your first gross sales funnel from scratch!

Click on beneath to dive in!

Take The OFA Problem Now!

Leverage The Dream 100 Course of

You perceive what a gross sales funnel is. And that’s important for efficiently advertising and marketing your corporation.

However there’s one different concept we wish to focus on earlier than sharing our prime 10 techniques.

We name it The Dream 100.

It’s a course of that any enterprise can use to construct model consciousness, generate leads, and make gross sales.

Actually, it’s the precise course of Russell Brunson has used to develop ClickFunnels to a enterprise price over $100 million (with none enterprise capital).

Take a look at the video beneath.

Right here’s the gist.

The folks you wish to serve — your dream prospects — are already congregating in plenty of completely different locations on-line.

They’re listening to the identical podcasts, studying the identical blogs, signing up for a similar newsletters, and following the identical Instagram influencers.

What in the event you may implant your corporation, your message, and your provides into these congregations?

That’d be tremendous helpful, proper?

Heck ya!

Step one is to make an inventory of 100 completely different locations — therefore the identify, though it could possibly be kind of than 100 — the place your dream prospects already congregate on-line.

Discover…

• 10+ prime web sites & boards the place they spend time
• 15+ lively Fb teams
• 50+ influencers they observe on social media
• 30+ podcasts they take heed to
• 40+ electronic mail newsletters they learn

You would additionally goal YouTube Channels, blogs, and even magazines.

When you’ve bought an inventory, you possibly can both…

Work your approach in — This implies reaching out and constructing relationships with key folks. It’ll embody visitor running a blog, being a visitor on different folks’s podcasts, and sending free merchandise to influencers for his or her assessment.

Purchase your approach in — This implies you pay cash to insert your self into the dialog. That could possibly be by way of commercials, sponsorships, or agreements with influencers.

That is the inspiration of your lead-gen technique as a result of it tells you the place your goal market is — and as soon as the place they’re, you possibly can create a plan for inserting your self into the dialog.

As Russell Brunson explains…

“The core technique to grasp is that your dream prospects have already been congregated by your Dream 100. For those who concentrate on figuring out them and advertising and marketing to them, your dream prospects will begin flowing into your funnels sooner than by anything you could possibly do.”

To study extra in regards to the Dream 100, decide up your free copy of Russell’s bestselling ebook, Site visitors Secrets and techniques, by clicking on this hyperlink.

You should utilize this Dream 100 course of whatever the techniques you determine to make the most of beneath — simply select your techniques after which observe the Dream 100 course of. It’s the yellow brick highway to success.

Model Consciousness

First, let’s speak about model consciousness. These are confirmed advertising and marketing methods that may make it easier to garner consciousness amongst your goal market.

1. Search Engine Optimization (search engine optimization)

What’s one thing that your goal market searches for on Google?

For those who promote trainers, then your goal market probably searches for issues like “greatest trainers” or “trainers with out shin ache”.

Actually, you could find out precisely what your goal market is typing into Google by utilizing a software like Ubersuggest.

Simply sort in a key phrase to learn the way a lot month-to-month search quantity it has in Google.

Wouldn’t or not it’s good if these folks have been ending up on your web site?

Effectively, that’s what search engine optimization is all about — optimizing your web site to rank on web page one for particular high-value key phrases.

For instance, I’ve been working with a SaaS firm known as REISift for a couple of yr now. Once we began working collectively, they’d completely no search engine optimization site visitors in any way.

During the last yr, we’ve been publishing one to 2 weblog posts per thirty days concentrating on key phrases that their goal market (actual property buyers) sort into Google.

And now they’re driving 2,000 visits per thirty days by way of Google!

Cool, proper?

That’s the facility of search engine optimization.

It will increase model consciousness, drives site visitors, and even helps to generate leads.

So… how do you do it?

We’re not going to enter depth about that right here. However examine our information on search engine optimization over right here to get a primer.

2. Sponsorships

Ever been interrupted by adverts when listening to your favourite podcast?

How about when studying your favourite electronic mail publication?

Effectively, these adverts are paid slots.

And you may ebook these tons for your enterprise — that’s a good way to construct model consciousness.

The bottom line is discovering podcasts or newsletters that particularly serve your goal market.

The extra niche-specific it’s to your dream prospects, the higher.

For instance, I just lately ran sponsorships in a publication to a digital product I created for freelance writers. Right here’s the product…

And the place did I sponsor that product?

In a publication for freelance writers, in fact! Particularly, one known as Funds For Writers…

The sponsorship value me $200 for 3 slots and I made about 20 gross sales. My product value $47 so meaning I made about $740 after the price of the sponsorship.

Not dangerous, eh?

Extra importantly, I elevated model consciousness for my freelance writing teaching and programs.

Sponsorships are nice for constructing model consciousness however they will also be used to generate leads and gross sales in the event you do them accurately.

3. Public Relations

PR is a means of constructing relationships with journalists, bloggers, and different influencers in your business to get them to speak about your model.

(The “work your approach in” a part of the Dream 100 course of works very well for this)

It’s form of like getting free promoting.

Right here’s an instance of a title that does nicely on many websites for PR efforts…

There are numerous alternative ways to barter natural placements in blogs and media retailers that your goal market pays consideration to.

Listed here are some concepts…

• Rent a PR Professional — You possibly can rent a PR company that will help you with this course of. They are going to make it easier to get placements, however it might probably get costly rapidly.
• Construct Relationships — In case you have a small price range or wish to avoid wasting cash, you may as well attain out to journalists, blogs, and influencers straight and attempt to construct relationships with them. This may typically end in natural placements. Use the Dream 100 course of!
• Write — An alternative choice is solely to pitch your visitor posts to blogs the place you need publicity. They’ll often allow you to embody a point out of your model or product within the article or no less than in your bio.
• Visitor — Or you possibly can supply your self as a visitor on podcasts that your goal market listens to. They’ll often allow you to promote your corporation on the finish of the episode earlier than signing off.

These are all nice methods to get your model in entrance of a brand new viewers with out spending tons of cash.

And keep in mind, the purpose right here is to extend model consciousness. So, even in the event you don’t get any gross sales or leads out of your PR efforts, it’s nonetheless price it.

4. Influencer Advertising

Influencers have an viewers of individuals inside your goal market.

Not solely that, however that viewers attentively listens to what the influencer has to say.

The worth of getting that influencer, then, to advocate or promote your merchandise is apparent.

Right here’s an instance…

It’s just like PR however with a concentrate on social media.

For instance, let’s say you could have a product that helps folks lower your expenses on their groceries. You would attain out to an influencer who talks about budgeting and see in the event that they’d be excited by reviewing your product on their YouTube channel or Instagram account.

The important thing with influencer advertising and marketing is to be sure to’re reaching out to influencers who’ve an viewers that’s related to your corporation.

In any other case, you’re simply losing your time (and cash).

Lead Technology

Now we’re going to speak about advertising and marketing techniques that may make it easier to generate leads (i.e. develop your electronic mail record).

In as we speak’s world, the e-mail record is the lifeblood of your corporation.

It’s the place you’ll construct rapport, create buyer relationships, and make gross sales.

Right here’s how one can develop your electronic mail record.

5. Lead Magnets

A lead magnet is an opt-in supply that you just give away in alternate for an electronic mail tackle.

It’s a chunk of content material — PDF, book, audio clip, video course, and so on. — that gives worth to your goal market and entices them to join your electronic mail record.

For instance, in the event you have been within the enterprise of serving to folks lower your expenses on their groceries, you could possibly create a lead magnet that reveals them do exactly that.

Or, in the event you have been within the enterprise of serving to folks get out of debt, you could possibly create a lead magnet that reveals them create a price range.

You get the concept.

Right here’s an instance of a lead magnet…

The important thing with lead magnets is to ensure they’re top quality and ship on their promise.

For those who create one thing that’s actually helpful and helpful, folks can be very happy to join your electronic mail record.

And after getting their electronic mail tackle, you can begin constructing a relationship with them and finally promote them your services or products.

6. Ads

How are you going to get folks to join your lead magnet?

Effectively, you should use a number of the concepts listed within the model consciousness part (comparable to search engine optimization and public relations).

However you may as well run commercials.

For instance, you could possibly run a Fb advert that factors to your lead magnet opt-in web page.

Or you could possibly run a Google AdWords marketing campaign and goal key phrases associated to your lead magnet.

The important thing with adverts, nevertheless, is to be sure to’re concentrating on the suitable folks.

You don’t wish to waste your cash on adverts which can be proven to individuals who have no real interest in what you’re promoting.

That’s why it’s essential to make use of concentrating on choices like demographics, pursuits, and behaviors when organising your advert campaigns.

By doing so, you possibly can make sure that your adverts are solely being proven to people who find themselves more likely to be excited by your services or products.

7. Webinars

Webinars are a good way to generate leads.

Actually, it’s considered one of our all-time favourite lead gen techniques right here at ClickFunnels. It’s how Russell created buzz for our enterprise!

They’re basically on-line seminars or workshops that you should use to coach your goal market on a specific subject.

And, on the finish of the webinar, you possibly can even supply a services or products that you just’d wish to promote.

This implies you possibly can generate leads on the entrance finish (throughout registration) and make gross sales on the again finish (on the finish of the presentation).

Take a look at our information over right here to construct a webinar funnel!

Gross sales

Lastly, we’re going to share three of one of the best techniques for making gross sales.

Right here they’re.

8. Tripwire Funnels

A tripwire funnel is a kind of gross sales funnel that’s nice for making gross sales. It begins with a low-level supply after which promotes a one-time supply with a heavy low cost as soon as the individual has already entered their transport and fee info.

Let’s check out an overview of the Tripwire Funnel…

Listed here are some extra particulars with examples of every web page…

Two-Step Gross sales Web page — First, guests arrive on the gross sales web page. This web page provides such a no brainer deal that your goal market can’t probably resist. It’s form of like a lead magnet besides you’re providing it for a small amount of cash, often anyplace from $1 to $50 (relying in your business and goal market). This web page requires folks to enter their transport and fee info to proceed by way of the funnel.

OTO Web page — Subsequent, guests go to the One-Time Supply Web page. This web page provides the factor that you just’re truly attempting to promote. It’s a bit costlier than the factor you provided on the primary web page however closely discounted and with some sturdy FOMO because it’s a one-time supply. The standard friction of inputting transport and fee info is already taken care of (that’s the place most individuals abandon their procuring cart) and so the OTO Web page often converts at a surprisingly excessive fee.

— That is your receipt and/or thanks web page.

Tripwire Funnels do very well for changing chilly site visitors into prospects or for getting heat leads who’ve by no means bought earlier than to lastly take the leap.

If this sounds just like the ticket, you possibly can obtain your first Tripwire Template over right here totally free — then you possibly can customise it utilizing ClickFunnels’ software program.

9. Cleaning soap Opera Sequence

Earlier we shared some advertising and marketing techniques for constructing your electronic mail record.

However… when you’ve bought folks in your record, when you’ve delivered the lead magnet… then what?

The subsequent step is to attempt to promote these folks considered one of your main merchandise utilizing a sequence of emails.

We’ve lovingly dubbed this technique the “cleaning soap opera sequence”.

As a result of, like a cleaning soap opera, the emails information the customer irresistibly from one “episode” (electronic mail) to the following… and finally to purchasing your merchandise/companies.

Right here’s an incredible breakdown of how this electronic mail sequence works from Ryan Wegner…

The cleaning soap opera sequence principally consists of 5 emails despatched over 5 days (one a day).

You set the stage, create excessive drama, share your epiphany, focus on hidden advantages, after which use urgency to push the lead over the fence.

In order for you a extra detailed rationalization of how this works, get a free copy of Russell Brunson’s bestselling ebook, DotCom Secrets and techniques ← simply pay transport.

10. Seinfeld Emails

As soon as somebody has completed going by way of a cleaning soap opera sequence… what’s subsequent?

Whether or not they purchase or not, you shouldn’t cease emailing them.

In spite of everything, simply because somebody didn’t purchase 5 days after they signed up in your electronic mail record definitely doesn’t imply they’ll by no means purchase.

49% of companies say that the majority of their leads require “lengthy cycle” nurturing, in accordance with Ascend2.

So it’s price your time to maintain emailing individuals who’ve purchased earlier than… and individuals who’ve by no means purchased.

However… what do you ship?

Day by day Seinfeld emails — try the video beneath!

Principally, Seinfeld emails are simply day by day emails that catch the recipient’s consideration, inform a narrative, and make a suggestion related to the story that was advised.

These may be paid provides or free provides — there needs to be a wholesome mixture of each.

Now you is likely to be nervous about emailing daily, however you could possibly use the identical technique and electronic mail just some instances every week and even as soon as every week.

The essential factor is to remain involved together with your complete record — to proceed constructing authority, and to proceed making them provides.

When you get within the behavior, writing these emails ought to simply take quarter-hour or so each morning — you should use the hook-story-offer format to jot down them…

• Hook — Get the recipient’s consideration with a curiosity-inducing topic line.
• Story — Inform a compelling and fascinating story.
• Supply — Supply a services or products that’s associated to the story you advised.

Right here’s an instance…

Russell Brunson (and plenty of different on-line entrepreneurs) have discovered you could make about $1 per subscriber per thirty days… and that quantity will increase once you electronic mail extra typically.

Seinfeld emails are a good way to nurture your leads, construct belief, and preserve your electronic mail record actively shopping for.

You possibly can study extra about Seinfeld emails in Russell Brunson’s bestselling ebook, DotCom Secrets and techniques ← use that hyperlink to get it totally free.

Last Ideas on Advertising Your Enterprise

There you could have it — the highest 10 methods to market your corporation.

However there’s one remaining thought I wish to depart you with…

You don’t need to do all of them!

Actually, it’s higher in the event you concentrate on just some and do them very well.

Because the adage goes, much less is extra.

Click on the hyperlink beneath in the event you’re prepared for the following step — to construct your high-converting gross sales funnel that may profit from your advertising and marketing efforts!

Take The OFA Problem Now!