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The HKTDC Meals Expo, HKTDC Dwelling Delights Expo, HKTDC Magnificence & Wellness Expo and HKTDC Hong Kong Worldwide Tea Honest, organised by the Hong Kong Commerce Growth Council (HKTDC), have all drawn to a profitable shut, together with the Worldwide Convention of the Modernization of Chinese language Drugs and Well being Merchandise (ICMCM), organised by the Modernized Chinese language Drugs Worldwide Affiliation (MCMIA), along with the HKTDC and eight scientific analysis establishments. The 4 public gala’s noticed participation from greater than 1,000 exhibitors and attracted over 430,000 guests.
Sophia Chong, HKTDC Deputy Government Director, mentioned: “The bustling fairground, regardless of restrictions comparable to no sampling for meals and drinks, present that folks have a powerful urge for food for purchasing. The timing of the second section of the Consumption Voucher Scheme actually boosted spending. In the meantime, our first-ever KOL livestreaming classes on the fairground additional stimulated guests’ enthusiasm, permitting exhibitors to drive their promotions to a wider viewers and develop their buyer base. We have been equally inspired to see a number of group pavilions and exhibitors collaborating within the Commerce Zone of the Meals Expo and the Worldwide Tea Honest by means of their native representatives to discover enterprise alternatives.”
90% of exhibitors help consumption voucher fee to encourage spending
The second section of the Consumption Voucher Scheme was disbursed simply days earlier than the gala’s. In line with a survey, on the gala’s, 90% of interviewed exhibitors accepted not less than one type of consumption voucher fee, the comfort of which motivated spending. The HKTDC additionally interviewed round 980 guests throughout the gala’s by means of random sampling. 48% of respondents spent HK$1,000 or extra on the gala’s, with the common per capita spending reaching HK$1,400. The survey additionally confirmed that just about 75% of holiday makers made purchases on the gala’s utilizing digital fee strategies, whereas greater than 78% of them used consumption vouchers. The robust outcomes demonstrated how the added comfort of e-payment can drive consumption at gala’s.
Exhibitors’ strategic promotions result in improved gross sales efficiency
Oriental Merchandise Provides Ltd has been supporting the Meals Expo because the firm’s founding in 1998. “The Meals Expo has all the time been the right place to succeed in extra prospects and we have now strengthened our model by means of the exhibition through the years,” mentioned Mok Wa-yan, Director of the corporate. “This yr, we’re exhibiting a variety of meals objects together with recent jellyfish and partridge. The response has been very robust and we have now needed to replenish shares many times to fulfill demand. The most recent batch of consumption vouchers that have been distributed simply earlier than the expo additionally fuelled the general public’s shopping for sentiment. Our whole gross sales will exceed HK$1 million this yr – a really encouraging outcome.”
One other exhibitor, Star Cooks Creation Restricted, noticed sturdy gross sales boosted by KOL livestreaming classes throughout the Meals Expo, with greater than 200 merchandise of spicy duck blood, butterfly crisp, abalone noodles and creamy custard mooncakes offered by way of the livestreaming platform LOOPLIVE. Betty Chan, Basic Gross sales Supervisor of the corporate, mentioned the KOL-led livestreaming classes opened a brand new promotional channel for the corporate’s merchandise.
The concurrent Magnificence & Wellness Expo showcased a variety of magnificence and health merchandise. Exhibitor Sandi Poon, Enterprise Growth Director at Phoelia (Far East) Firm Restricted, Hong Kong, featured her firm’s French facial and wellness tools throughout the truthful and was impressed with the curiosity proven by guests. “The expo gave guests an opportunity to attempt our merchandise and see the advantages. Every set of kit sells for practically HK$1 million and we had already offered seven units to 2 magnificence salons and one rehabilitation centre on the primary two days of the expo.”
Native homeware product Sam!ly Group Firm Ltd has participated within the Dwelling Delights Expo for a few years. With extra guests coming to the occasion this yr, Gross sales and Advertising Director Lydia Lai mentioned the corporate anticipated to see gross sales income exceeding HK$200,000 throughout the truthful.
Success of gala’s highlights Hong Kong’s significance in international commerce
Quite a few group pavilions participated at this yr’s Meals Expo by means of native representatives. From Mainland China, the Agricultural Commerce Promotion Middle, Ministry of Agriculture and Rural Affairs, Guangxi Zhuang Autonomous Area and Chongqing Municipality offered native specialities and shared their distinctive culinary cultures, together with the Aomori Prefecture of Japan, the Japan Exterior Commerce Group and Indonesia. The HKTDC and the Aomori Prefectural Authorities of Japan signed a Memorandum of Understanding (MoU) to hold out financial trade programmes sooner or later. In addition to increasing bilateral commerce and funding, the MoU can even strengthen the financial partnership between the 2 locations to create new enterprise alternatives.
Largely focusing on trade and commerce patrons, the Commerce Zone of the Meals Expo and the Hong Kong Worldwide Tea Honest have been additionally open to public ticketholders this yr. Along with inviting and organising native shopping for missions, the HKTDC additionally organized greater than 700 digital enterprise matching conferences. Exhibitors and patrons can proceed to schedule and conduct extra on-line conferences by means of Click2Match inside seven days after the bodily exhibitions. The brand-new exhibition mannequin EXHIBITION+ permits international meals patrons to conduct enterprise by means of the bodily exhibitions and a web based platform on the identical time. Merchants have been capable of keep related extra simply, serving to them to forge new offers.
Frozen seafood provider Garmine Marine Merchandise repeatedly joins the Meals Expo to hunt out new suppliers. Basic Supervisor Cameron KH Choy mentioned: “Via the Click2Match platform, I’ve established contact with three mainland corporations from Zhoushan Metropolis in Zhejiang Province for the availability of frozen seafood. Click2Match could be very user-friendly, enabling clean and efficient exchanges with abroad suppliers. On the fairground, I discovered two different seafood suppliers from Zhoushan Metropolis on the Zhejiang Province pavilion. The hybrid EXHIBITION+ mannequin could be very helpful in connecting suppliers on-line and offline for enterprise growth.”
The HKTDC organized a sequence of thrilling actions for guests throughout the 4 gala’s, together with the Star Chef Session, Street to Brewers Cup and Sharing, and quite a few talks with completely different matters, together with “Well being Dietary supplements Important for COVID Interval”, “Modern Exhausting Coating for Meals Home equipment”, “Probiotics” and “The New Regular for Pores and skin Care”. The Purchase-more-get-more Fortunate Draw and Sensible Bidding classes have been additionally held and met with nice reception from guests.
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