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By Brenna Lofquist, Senior Advertising and marketing Advisor / Consumer Companies Operations at Heinz Advertising and marketing
This weeks App of the Week may be very new to the market, meet Inflection.io!
Inflection.io is dropped at us by former Bizible and Marketo executives Dave Rigotti, Aaron Chook, and Vic Davis.
Their focus is B2B advertising automation for product-led corporations.
The thought got here from interviews inside the advertising group the place the frequent theme was, the advertising constitution is increasing.
Of their product unveiling demo, Dave discusses how each new period had a vital piece of software program that helped unlock it’s true potential.
Marketo for the Content material Period, Outreach.io for the Outbound/ABM Period, and now Inflection.io for the Product-Led Period.
Inflection is a full resolution for B2B product-led corporations together with:
- E-mail advertising
- PQL alerts
- E-mail editor
- Automated workflows
- CRM lead administration
- and extra!
The platform has a contemporary feel and look that’s person pleasant and even makes use of phrases everybody will perceive! No extra firm particular jargon to additional complicate issues.
One factor that makes Inflection totally different is that it’s the one B2B advertising automation resolution constructed with product exercise information and CRM information, in a single view to create a single view of the client.
They will usher in your entire information tables inside an hour of setup.
One other differentiator is that Inflection is the one B2B advertising automation resolution constructed to scale, you gained’t be restricted by it’s options and performance!
Additionally, they’ve a usage-based pricing mannequin so that you gained’t need to delete contacts to remain beneath a sure restrict.
There’s a lot extra to this platform and we’ve solely scratched the floor right here.
You possibly can try their product unveiling webinar for extra info right here.
For those who’re in a PLG function or within the subject, take into account becoming a member of their group productled.advertising.
Right here you’ll discover the best minds in PLG and the place Dave discovered the inspiration for Inflection.io.
Have you ever heard of Inflection.io? In that case, what do you suppose? Tell us within the feedback.
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