These 8 Copywriting Frameworks Will Teach You More About Marketing Than a College Degree | by Jon Brosio | Aug, 2022

Use them with e-mail, touchdown pages, and digital content material

Crucial talent you’ll be able to study at present:

Copywriting.

Sadly, most individuals do not know the best way to write efficient copy as a result of they weren’t taught at school.

Over the previous two years, I’ve grow to be obsessive about mastering the artwork of copywriting. I’ve learn over 15 books, taken 3 programs, and spent lots of of hours learning the web’s prime digital entrepreneurs.

Listed here are 8 frameworks that may train you extra about copywriting than a four-year school diploma:

That is in all probability probably the most basic copywriting framework on the planet. It may be utilized in e-mail advertising, touchdown web page copy, and even on digital video commercials.

→ FAB tells the reader:

• What it does (function)
• How that helps (benefit)
• Why it issues (profit)

Right here we now have the legendary enterprise publication, The Hustle, utilizing this framework on their touchdown web page to point out guests why they need to enroll:

We’re beginning to get into slightly bit extra long-form copywriting frameworks with this one. PASTOR makes use of storytelling to create an emotional reference to the prospect. It helps them perceive why this supply is vital and why they need to buy it.

→ The PASTOR framework stands for:

• Drawback
• Amplify
• Story
• Testimonial
• Supply
• Response

I couldn’t discover a higher instance than what digital creator and entrepreneur, Dan Koe, makes use of on his touchdown web page. It’s a frame-by-frame illustration of the PASTOR framework:

Earlier than-after-bridge is an efficient copywriting framework when you’ll want to appeal to consideration and illustrate worth inside a brief period of time.

→ This framework highlights:

• The place you’re
• The place you wish to be
• The best way to get there

Works nice with: • E-mail • Threads • Touchdown pages

Web entrepreneur and Twitter creator, Zain Kahn, makes use of this framework to write down viral threads:

QUEST is all about empathzing with the reader or prospect. It illustrates that you realize all the issues, obstacles, and complications they’re coping with. This opens the door to coversions.

→ QUEST:

• Qualifies:
• Understands:
• Educates:
• Stimulates:
• Transitions:

I discovered an amazing instance from freelance author, Tom Hirst, that illustrates the QUEST framework on his touchdown web page:

The 4P’s framework is a succinct framework to push your prospect in the direction of motion. It would not waste anytime each educating in addition to persuading.

→ The 4P’s outlines:

• The downside the customer is coping with
• The promise that may assist them
• The proof the promise works
• A push in the direction of motion

Not solely is Mark Manson a bestselling writer, digital creator, and pop-philosopher, he’s additionally a tremendous copywriter and he showcases the 4P’s framework on together with his membership supply:

Drawback-agitate-solution is the copywriting framework each up-and-coming marketer ought to grasp first. When you perceive this framework, all of the others are simpler to grasp. It systematically drives emotion after which provides a transparent and apparent answer.

→ PAS outlines:

• The issue the customer has
• It then agitates this downside with emotion
• Lastly supplies an answer to that downside (the supply)

It creates a looping story for the shopper. Ship 30 for 30 creators, Nicolas Cole and Dickie Bush us PAS to steer WHY it is best to join their cohort:

Star-solution-story is is you have been to take PASTOR and mix it with PAS. It makes use of storytelling to create the persuasion however is brief like PAS.

→ S.S.S. is efficient storytelling:

• Star: (Individual had an issue)
• Story: (till they’d a breakthrough)
• Resolution: (That created a metamorphosis)

Ali Abdaal is a tremendous YouTuber however his S.S.S copy is showcased right here:

Just like PAS, AIDA is a basic. Once more, this copywriting framework is superb for capturing consideration in a fast-paced atmosphere (suppose all digital content material on Linkedin, Twitter, Medium, and so forth.).

→ This framework works effectively with:

• Touchdown pages
• Thread writing
• E-mail

It is an efficient framework and works effectively right here as a result of it’s quick, captures consideration, and invitations motion.

I discovered an instance from Twitter creator, Shane Martin, and he makes use of this framework to create viral content material:

8 copywriting frameworks that may train you extra about advertising than a four-year enterprise diploma:

• Characteristic-advantage-benefit
• Earlier than-after-bridge
• Star-story-solution
• P.A.S.T.O.R
• Q.U.E.S.T
• A.I.D.A
• P.A.S
• 4P’s

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