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Tim Prepare dinner isn’t a fan of Wealthy Communication Companies (RCS). The Apple CEO made this clear on the Code 2022 convention, when an viewers member requested Apple to undertake RCS so his mom might higher see the movies he sends, Prepare dinner instructed him, “Purchase your mother an iPhone.”
For the uninitiated, RCS is like hypercharged SMS that allows you to ship high-quality multimedia recordsdata like different chat apps equivalent to WhatsApp and Telegram, whereas additionally offering now-standard messaging options like typing indicators, supply and skim receipts, amongst different issues.
There’s been a long-standing debate about blue bubbles for iMessage and inexperienced bubbles for different textual content messages on the iPhone. Google has been pressuring Apple plenty of instances to undertake Wealthy Communication Companies (RCS) so Android customers can ship multimedia messages to iPhone customers and the bubble struggle would finish endlessly. Not too long ago, it launched a brand new marketing campaign in an try to sway shopper sentiment to its facet of this combat, arguing that it’s now on Apple to “repair texting.”
The marketing campaign’s web site notes: “It’s not concerning the shade of the bubbles. It’s the blurry movies, damaged group chats, lacking learn receipts and typing indicators, no texting over Wi-Fi and extra. These issues exist as a result of Apple refuses to undertake fashionable texting requirements when folks with iPhones and Android telephones textual content one another.”
At the moment, there are greater than 500 million RCS customers the world over utilizing Google’s messaging app.
However Prepare dinner claimed Apple prospects weren’t demanding this help. As reported by The Verge, Prepare dinner stated “I don’t hear our customers asking that we put plenty of vitality in on that at this level,” when responding to a query about RCS help.
The problem of various bubbles doesn’t exist when you use different messaging apps like WhatsApp, Sign, Messenger, or Telegram — which is one purpose why prospects have turned to third-party options over built-in shoppers. However first-party options nonetheless have a draw and lots of iPhone house owners proceed to make use of iMessage as their most well-liked chat app. Apple understands that sustaining a closed iMessage system additionally encourages folks to purchase iPhones as they don’t wish to find yourself because the inexperienced bubble of their group chats.
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