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By Chris Henrich September 15, 2022
With simply 24 hours earlier than an enormous occasion, a small workforce created a profitable scavenger hunt.
Stacys is the creator and venture lead for the wildly profitable NFT (Non-Fungible Token) venture Hunnys. This previous June, she and her workforce have been gearing up for his or her look at NFT.NYC, a networking occasion and commerce present devoted to selling NFT tasks and showcasing creators from across the globe.
Over 15,000 exhibitors and guests have been set to descend on Occasions Sq., and the workforce was decided to ship a singular expertise for any Hunnys neighborhood members in attendance — whereas additionally participating with potential new followers. With the occasion a mere 24 hours away, they selected a scavenger hunt. Through the use of AWeber Touchdown Pages, Hunnys delivered one of many coolest community-based occasions on the present.
“The evening earlier than the occasion, we began brainstorming all of those new concepts for the scavenger hunt that we hadn’t beforehand deliberate for. Because of AWeber, we have been in a position to go from planning to execution to supply in a matter of hours.”
— Rat Benetar, Hunnys.internet Group Supervisor
How Hunnys.internet Did It
Step one was constructing out the occasion’s important touchdown web page to element the specifics of the hunt. The workforce selected their new area identify immediately inside the touchdown web page editor. Subsequent they related their Canva account and began creating the framework for the occasion.
The Hunnys crew then planted 17 plastic eggs across the convention venues and Occasions Sq.. Inside of every egg was a QR code. When scanned, the code would hyperlink immediately to every egg’s particular Prize Web page. These pages have been additionally all created inside AWeber, every with a customized web page path.
The prizes ranged from hats and hoodies to at least one “grand prize” of .5 Ethereum (a sort of Crypto forex), so the workforce additionally wanted a strategy to securely establish the unique winner and ship the rewards. The answer was to incorporate a button on every touchdown web page that when clicked would share a pre-written tweet. That tweet would establish the winner whereas additionally notifying the Hunnys workforce that an egg had been discovered.
In the long run, all however two eggs have been discovered. So when you’re heading to Manhattan any time quickly, maintain your eyes peeled!
Finally, the workforce acquired loads of kudos and reward from exhibitors and members alike.
The Hunnys neighborhood noticed a bump in engagement throughout Twitter and Discord as current members and new followers joined within the enjoyable. Nonetheless, crucial takeaway for the Hunnys workforce?
“In an area as crowded & excited because the NFT market, it’s actually vital to face out and ship a singular expertise on your viewers. Our model is all about enjoyable, neighborhood, and celebrating innovation. We have been thrilled we acquired to ship an expertise that met these values we imagine in.”
— Rat Benetar, Group Supervisor
If you happen to’re looking for a inventive strategy to interact your viewers, right here’s a step-by-step template detailing precisely how Hunnys used AWeber to face out within the crowd.
The best way to create a scavenger hunt (or every other occasion) with AWeber’s touchdown web page builder
Step 1: Get a site on your pages
The Hunnys.internet workforce began by going to the domains web page of their account. To get there, go to your AWeber dashboard, then click on in your firm identify and deal with within the decrease left-hand nook. It will take you to your “My Account” web page. Search for “Domains and Addresses” within the second left column, and click on ‘Get one now from Google Domains’.
Step 2: Arrange their occasion’s dwelling web page within the touchdown web page editor
Hunnys constructed the house web page of their scavenger hunt website first. With just a little assist from a touchdown web page template, they’d their first web page created in a snap.
Then they modified the trail setting for his or her web page so it was the house web page (often known as the “index” web page) for his or her area.
Step 3: Arrange the remainder of the touchdown pages for the occasion
Hunnys used a collection of 17 pages, one for every egg. That seems like loads of work, however they made it a snap through the use of the ‘Copy’ operate in AWeber’s touchdown pages.
They gave every copied touchdown web page a singular URL. Then they selected a selected prize for every web page.
Right here’s what it seemed like after they’d arrange all of the pages:
And right here’s what one of many touchdown pages seemed like.
Every web page additionally included a button with a transparent name to motion that when clicked would ‘Notify the Hunnys Crew’ by populating a pre-written tweet for the individual which would come with that web page’s distinctive code.
Utilizing Canva (which is built-in with AWeber, so you possibly can entry your Canva account from inside your AWeber account, proper from the touchdown web page builder) the Hunnys workforce was in a position to generate a collection of 17 QR codes, every linking to the 17 distinctive touchdown pages they’d arrange.
These QR codes have been printed and positioned into the eggs. Now the workforce had the eggs prepared to cover in Occasions Sq. and within the convention occasion corridor.
After hiding every egg, the workforce would tweet out a clue to provide individuals a basic concept of the place to look.
Then all they needed to do was wait. As individuals began discovering the eggs, one after the other, they’d scan the QR code within the egg with their cellphone, after which set off the tweet that Hunnys had arrange, thereby claiming their prize.
The outcome? Hunnys acquired a ton of visibility and constructed up a fair stronger bond with their tribe. Stacys liked the outcome, and the way simple it was to make the entire thing occur with AWeber: “Instruments like what AWeber supplies are invaluable to me as a enterprise proprietor. Our trade strikes quick and once we get a giant concept, having the ability to convey it to life this shortly supplies us with a leg-up on the competitors.”
Create your personal scavenger hunt — or every other occasion — with AWeber’s touchdown pages
You possibly can borrow this scavenger hunt template on your personal occasion, or use it as inspiration for find out how to create an internet site quick. A setup like this could possibly be used for a party, a company occasion, and even for a household retreat. Or you might create a easy web site for a strolling problem, a charity, or a motorbike race. AWeber’s touchdown pages can be utilized for far more than making a gift of ebooks or thanks pages.
Join your free AWeber account to get began.
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