10 Sales Pitch Examples (Plus Tips on How to Write Your Own)

Your gross sales pitch could make or break the deal, so it is a good suggestion to have that nailed down earlier than assembly along with your buyer. It is your opening line, your verbal enterprise card, and the very first thing your buyer will hear while you name or meet with them.

I have been in gross sales for nearly 16 years and have heard my justifiable share of each nice and less-than-stellar pitches.

For this submit, I might like to debate the anatomy of a great gross sales pitch and share examples of the perfect gross sales pitches I’ve ever heard.

Salespeople are previous the purpose of giving prospects hour-long shows to promote services or products. No one has that form of time and, to be trustworthy, for those who want an hour to relay your worth proposition, you are doing it fallacious.

They’re known as elevator pitches for a cause. Ideally, for those who’re giving me one, I ought to be capable of perceive what you must supply within the time it takes to get from the foyer to my flooring.

A very good salesperson ought to be capable of get their message throughout compellingly and concisely. In the event you can nail your gross sales pitch, odds are you may have extra time to speak down the road.

What’s a product pitch?

A product pitch is just not a lot completely different than a gross sales pitch, however is particularly targeted on a services or products. You may go in-depth and emphasize how your product works, the way it will resolve their ache factors, and the precise advantages it can convey to your clients.

For example, a gross sales pitch could be broadly targeted, like for those who’re a consulting agency that provides a variety of providers. You are promoting your online business as an entire, quite than a selected services or products, like a CRM platform or accounting software.

Easy methods to Begin a Pitch

Beginning a pitch is arguably the toughest half. It’s a must to seize your prospect’s consideration in order that they really wish to hear the worth of your product and the way it may also help their enterprise. However earlier than you possibly can share the product’s worth, you must hook the prospect.

When beginning your pitch, you’ll wish to combine the next important parts.

• Begin with the issue. At all times begin with the issue. Except they know the issue you possibly can resolve, they received’t be open to listening to how your product is an answer.
• Tailor the beginning of the pitch to their vertical. Nobody needs to listen to a normal pitch that may apply to any enterprise. Analysis their vertical and use the knowledge you discovered to personalize the pitch instantly.
• Provide stakes. In the event that they don’t resolve the issue utilizing your answer, what have they got to lose? You don’t must state it in such clear phrases — however alluding to the dangers firstly of your pitch may also help you safe buy-in straightaway.

Listed below are just a few strategies for beginning a product pitch, however bear in mind: attempt to keep on with thirty seconds, or one to 2 sentences for those who’re delivering the pitch by way of electronic mail.

Begin off with a private anecdote.

Begin off a pitch with what you realize finest — your self. Whereas I don’t suppose it’s best to focus solely on your self all through your total pitch, beginning off with a private anecdote may also help you communicate with extra authenticity and foster empathy.

The important thing right here isn’t to deal with the product’s deserves. What number of product pitches begin off with “This product helped me obtain X ends in X period of time”? Quite a bit. And I’m already yawning. And nobody cares about outcomes except they know the issue first.

Your private anecdote ought to deal with an issue that your product can resolve. Make it as excruciating as you’d like — and don’t overlook to be real and join your anecdote to their enterprise.

Ask a query that pertains to the issue you resolve.

Oh, sure, the nice outdated query. Whereas it’d verge on overused, it’s to not be dismissed. Asking a query is a extremely efficient approach to begin a pitch. The query ought to, once more, deal with the issue.

Keep on with sure or no questions and tailor it particularly to the enterprise you’re pitching to. In the event you’re talking to an actual property enterprise, create a query that articulates an issue particularly skilled by actual property companies. In the event you promote a property administration software program, it might be so simple as, “Do you spend means an excessive amount of time monitoring particular person property gross sales? That’s time higher spent truly exhibiting houses to potential patrons.”

Begin with a stat that resonates and presents stakes.

Beginning with a stat could be efficient — however it has to resonate with the viewers and supply stakes. In different phrases, what does the stat should do with the issue? How does it replicate a possible and demanding downfall that might hurt your prospect?

Let’s say that you simply’re a salesman of yard upkeep providers. Beginning off with “50% of houses don’t use yard upkeep providers” is a lazy and boring approach to start your pitch. Contemplate as an alternative: “50% of houses don’t use yard upkeep providers, leading to 1000’s paid to HOA yearly.”

Now that you understand how to begin your pitch, it’s time to ship the remainder of it. Use the next tricks to safe buy-in in lower than three minutes.

1. Make it quick.

A gross sales pitch is not a standard presentation. You are not going to have PowerPoint slides. You are not going to have complimentary pastries on a boardroom desk. And, most of all, you are not going to have your viewers’s time and persistence for lengthy — at the very least not till they’re bought in your product.

2. Make it clear.

This ties in with the earlier level. You do not have the time to go on tangents or speak about something however the message you are making an attempt to get throughout. Your pitch needs to be lean and to the purpose. It has to register along with your listener instantly. Which means talking with intention and readability.

In the event you’re pitching a product, you wish to make sure that you clearly talk the way it will resolve your prospects’ ache factors, giving them a transparent image of how their day-to-day will enhance in the event that they determine to make a purchase order.

3. Clarify who your clients are.

Contemplate the image you are going to paint in your pitch. Give your listeners perspective on who’s shopping for your services or products. They wish to know that you’ve got a profitable, engaged market in thoughts. Be particular in figuring out who can be enthusiastic about your product, and attempt to convey why your listeners ought to be enthusiastic about them.

4. Clarify the issue they’re going through.

Cowl why your buyer base wants you. Your goal market is just as invaluable as the issues you possibly can resolve for them. Convey an issue they constantly face. In the event you’re pitching a spreadsheet software program for accountants with performance Excel does not have, you would focus on how exhausting it’s to bookkeep with out your software program’s distinctive options.

5. Clarify how your product addresses their wants.

Here is the place you begin to convey all of it dwelling. You’ve got established who you are promoting to. You’ve got established why you are promoting to them. Now, you must set up why they’d purchase from you. What are you able to do higher than your competitors?

As talked about above, you must clearly clarify how your product addresses their wants. Persevering with with the accounting instance, you would contact on how your distinctive information visualization options make busywork extra environment friendly.

6. Describe what success what success along with your product will appear to be.

Present the advantages of your product on a broader scale. Within the instance we have been utilizing, you possibly can speak about how accountants that use your software program have extra time to spend with vital purchasers or the flexibleness to spend time with their households. Present how your product makes your clients’ lives higher as an entire.

Ideally, your pitch ought to be a one-liner summarizing what your organization does, how they do it, and for whom. And this isn’t only a requirement for gross sales reps. Anybody in your organization, from the CEO to gross sales consultants, must know your one-line gross sales pitch by coronary heart.

So, how do you have to construction your gross sales pitch?

The Gross sales Pitch Framework

If in case you have time to correctly broaden and work on a dialog, contact on factors of curiosity. Here is a framework you should use for constructing your elevator pitch:

• Drawback: Begin with a press release or query about the issue you resolve. You’ll be able to current the issue utilizing a private anecdote, query, or eye-opening statistic. Reply the why.
• Worth Assertion: Share a really clear, concise assertion of worth. Be action-oriented and end result targeted. Keep away from utilizing jargon. Share advantages.
• How We Do It: Spotlight distinctive differentiators and clarify what you do.
• Proof Factors: Present clear reference examples and record recognizable achievements. Share business validation and awards.
• Buyer Tales: Share buyer examples and successes. Inform emotional and personalised buyer tales. Make it actual and tangible.
• Participating Query: Shut the pitch with an open-ended query, creating an area to have a dialog.

Many firms use success tales of their pitches to make sure the sale. Title-dropping actually works, so make sure you use that to your benefit. And in case your product is small or mild sufficient to maintain in your pocket, it’s best to at all times have one on-hand to point out your prospect.

I at all times stress the necessity for a concise gross sales pitch. So preserve it free {of professional} jargon, do not get into the weeds, and make sure you discuss extra about your prospect and their issues than your self.

Nothing’s extra off-putting than a bragging salesperson speaking about themselves, their firm, or their providers. That is what I name the “me monster.” The actor in your story is the shopper, not you — interval.

Distribution Issues

Lastly, presentation and distribution are all the pieces. You should ship your gross sales pitch to the proper particular person on the proper time with the proper instruments available (like a demo, free trial, or presentation).

The sale begins along with your record of contacts. Outline your record and personas, know their right contact data, get an introduction, and be sure to contact them at a time of day after they’re prone to reply.

How will you make your gross sales pitch the perfect it may be? Listed below are some gross sales pitch concepts.

1. Inform a narrative.

Maintain your listeners engaged by telling a short story. The story might be both in regards to the firm or how a buyer discovered success by means of your services or products. On this latter instance, you can begin with the difficulty the shopper was going through, lead into the answer, and finish with the important thing outcomes the shopper achieved.

In the event you suppose storytelling is tough, don’t fret. Simply consider your favourite films and TV exhibits — how did they preserve you engaged? Attempt to emulate the identical tips as you strive storytelling throughout a gross sales pitch. Use photographs and interactive parts to complement the expertise in your listeners, holding in thoughts who your viewers is and what their preferences are.

As an illustration, for those who’re promoting enterprise-level software program to senior-level executives, you may modify your tone and supply to be extra formal and poised. The scrappy proprietor of a startup, nevertheless, may recognize extra humor and levity. Research your prospects to determine the perfect storytelling technique for them.

2. Embody a worth proposition.

What worth will you present for this particular person or their firm? Whereas your pitch ought to be quick and candy, the worth proposition is the core of your gross sales pitch. To supply the best quantity of affect, your worth prop ought to come after you determine the issue that your prospect faces of their day-to-day. The worth prop is the proposed answer and is the make-or-break second of your pitch.

Create a worth proposition canvas to information the wording of your worth prop. Keep in mind that the acquire creator and ache relievers join on to the shopper good points and ache factors. Leveraging these two sections of your canvas will enable you create a pitch that straight speaks to your prospect and their wants.

3. Personalize the gross sales pitch.

Who’re you speaking to? Ensure that your gross sales pitch is related to them and piques their curiosity. You’ll customise it so it addresses the objects which can be most vital to the particular person you are talking with.

This concept applies to any pitching technique or approach you utilize. It doesn’t matter what, the gross sales pitch ought to communicate to your prospect’s extremely particular ache factors and wishes. As an illustration, for those who’re pitching your bookkeeping software program to the only real proprietor of a contract enterprise, you may emphasize the simple and easy invoicing software.

For personalization to have probably the most affect, you should have had a productive discovery name the place you requested questions that uncovered your prospect’s most pressing wants. Leverage the knowledge you came upon throughout that course of to hone your pitch.

4. Swap up your pitch.

There are a selection of gross sales pitch varieties to select from:

• The One-Phrase Gross sales Pitch: Cut back the whole thing of your worth proposition and firm mission to at least one phrase. As an illustration, HubSpot’s one-word gross sales pitch is perhaps “progress.”
• The Query Gross sales Pitch: Opening your pitch with a query not solely piques curiosity but in addition engages the top recipient. One instance could be: How a lot cash does your organization waste on handbook gross sales actions that might be automated?
• The Rhyming Gross sales Pitch: Utilizing rhyme could make your pitch extra memorable to patrons and even incite amusing. As an illustration, if I have been pitching Gross sales Hub to a possible enterprise, I would say, Gross sales Hub covers each gross sales want from backside to high and makes you an elite member of the gross sales automation membership. I’m completely not a poet, although.
• The Topic Line Gross sales Pitch: In the event you’re primarily promoting your product over electronic mail, you possibly can craft a gross sales topic line that pitches the product to prospects.
• The Twitter Gross sales Pitch: You don’t must get on Twitter for this one. As an alternative, take into consideration the way you’d phrase your pitch for those who solely had 280 characters to work with. What would you emphasize? What would you omit?
• The Pixar Gross sales Pitch: Place your superb purchaser persona, their key downside, and their answer in a narrative that roughly follows the acquainted Pixar construction: As soon as upon a time _____. On daily basis, _____. Sooner or later _____. Due to that, _____. Till lastly, _____.

Relying on the potential buyer and scenario, change up the kind of pitch you utilize. Alternatively, because the gross sales course of progresses, you should use several types of pitches and determine those that your prospect most successfully responds to.

5. Follow your pitch.

Follow, observe, observe. As soon as you have created your pitch, observe it so you are feeling comfy presenting it in entrance of potential purchasers. You are able to do this just a few methods: By merely standing in entrance of a mirror and working towards, by filming your self utilizing your cellphone or laptop computer digital camera, or by role-playing with a colleague.

We particularly suggest the final choice as a result of you may get stay suggestions throughout or after the train. Function enjoying is a invaluable gross sales coaching approach that helps you construct your pitching muscle tissue whereas additionally placing you in conditions the place you’ll should suppose in your ft. Your colleague may change up the script on you, exactly to emulate what it might be like to talk with a prospect in actual time.

6. Strive to not use metaphors.

Odds are your gross sales pitch is not occurring in an English classroom. The thought of incorporating vivid, intelligent comparisons may appear efficient in idea, however there is a good likelihood you may confuse your prospect. Bear in mind, you wish to preserve issues clear.

In the event you really feel compelled to make use of metaphors, preserve them business-related or extraordinarily acquainted (like “it’s vital to stroll earlier than you run” or “we must always evaluate apples to apples”). Don’t use sports-related metaphors except you’ve made a connection along with your prospect on that foundation — possibly they performed baseball as a baby such as you did, otherwise you’re each followers of the identical sports activities staff.

7. Create a WOW second.

A technique to make sure your pitch is memorable is by blowing the listener or recipient’s thoughts. You may do that by stating a truth that’s counter-intuitive, demonstrating the product/service’s best-selling level in a stunning means, telling an outlandish story, or emphasizing your product’s most unusual characteristic.

As an illustration, let’s say that you simply’ve established your organization’s customer support as certainly one of your key promoting factors. Throughout an workplace go to, you may take the prospect on a tour of the customer support flooring to point out them the service staff in motion, and even introduce them to the chief buyer officer on a first-name foundation. Speak about making a optimistic impression! With that transfer, you’ll cement the authenticity of your claims whereas delighting your prospect.

8. Attraction to feelings.

Understanding your clients is central to constantly nailing gross sales pitches, and while you do, it is good to convey that. A technique to take action is to make use of empathy, revolve your pitch round their life expertise, and discover commonalities between you and them. Attempt to discover out small tidbits about their profession, their upbringing, and even their childhood so you should use empathetic statements and join on a extra private stage.

In the event you’ve each labored at startups up to now, as an example, you possibly can attraction to your prospects’ feelings by mentioning how restricted budgets could be throughout these early startup days. You’ll be able to then both assist them really feel glad that they’ve a bigger finances now, or lead into the returns of your product.

9. Again it up with details.

Whereas customers make choices extra typically with emotion, they nonetheless must rationalize the choice to themselves and/or different key stakeholders. By offering statistics or case research that assist the emotional attraction, you are offering credibility that may assist them really feel as if they’re making the proper determination.

For case research particularly, we suggest incorporating just a few into your gross sales pitch presentation. If there’s no time to cowl the specifics, embody a QR code or shortened hyperlink the place it’s simple for prospects to entry your case examine library. Alternatively, convey alongside a printed copy of a case examine from an organization that’s extremely much like your prospect’s.

10. Faucet into their concern of lacking out.

Worry of lacking out (FOMO) is a robust motivator and might create a fantastic sense of urgency. The very last thing you need is for them to be dazzled by your gross sales pitch however procrastinate lengthy sufficient for that feeling to fade away. As an alternative, get them to take motion immediately.

11. Educate them.

You wish to set up your self as an authority in your area. Some fascinating, related details may also help seize your clients’ consideration and add a sure diploma of legitimacy and trustworthiness to your pitch. As well as, present extra sources that the prospect can consult with as they proceed exploring your organization and your choices. That means, they will discover out extra at their very own tempo.

It’s additionally vital to offer supplemental data that doesn’t essentially educate them about your product however about how they will do issues extra effectively at their enterprise. As an illustration, for those who promote design software program, you possibly can ship them hyperlinks to sources that educate them how you can design belongings for social media platforms.

Nice Gross sales Pitch Examples

In the event you’re in want of inspiration, check out the next gross sales and product pitch examples. They’re quick, deal with the shopper, and successfully convey worth.

1. Merck

“For 130 years, Merck (generally known as MSD outdoors of the U.S. and Canada) has been inventing for all times, bringing ahead medicines and vaccines for most of the world’s most difficult illnesses in pursuit of our mission to save lots of and enhance lives.”

In the event you have been a hospital or pharmacy contemplating utilizing Merck’s options, you’d be satisfied by this pitch. Why?

Merck is aware of that values and robust scientific foundations drive enterprise choices within the healthcare business. They capitalize on that by emphasizing their lengthy historical past and tying their work into their mission. In that means, it sends a message that resonates with its target market.

2. Hole Inc

“Hole Inc. is a number one world retailer with a group of manufacturers together with Outdated Navy, Hole, Banana Republic, and Athleta. We’re dedicated to serving the wants of our clients whereas delivering long-term worth to our shareholders.”

Hole is best generally known as a clothes model, however the firm behind it, Hole Inc, is a publicly traded agency with a number of profitable manufacturers below its belt. In its pitch to its potential buyers, Hole Inc emphasizes its dominant place within the market whereas guaranteeing that the corporate can be a safe long-term funding.

3. G2Crowd

“G2 performs an enormous function by offering distinctive, genuine peer recommendation in actual time. We give patrons higher steerage than conventional analyst companies, which may take as much as 2 years to replace and publish expertise analysis. That timeline simply can’t sustain with the tempo of expertise. At G2, we purpose to be a trusted supply that helps each enterprise skilled on the earth make higher expertise choices.”

That is an fascinating approach to construct your pitch: Make a remark of what actually annoys your buyer and pitch how your service can resolve this grievance. It is one other means of reframing the shopper’s wants, and it really works as a result of it is a highly effective approach to describe the scenario.

Once they focus on the way you’re being advised by analysts what to do, or individuals who have not used a product, they spotlight a transparent disconnect out there between what you want and what you get. The corporate permits verified customers of merchandise to write down evaluations and turns into an important useful resource for his or her customers.

4. Van Jones

“Van’s trustworthy and poignant social commentary has made him some of the compelling and highly effective public voices in America. His attain transcends age, race, geography, and political ideology.”

On this pitch to companies and organizations in search of a speaker, Van Jones emphasizes his experience — then highlights the truth that his attain will apply to everybody who listens to him. In the same means, you should use the authoritativeness of your online business to face out, then flip round and deal with any considerations a corporation may need about doing enterprise with you. Right here, Van Jones subtly addresses the present political local weather by emphasizing that his speeches will resonate with anybody no matter their background.

5. Edward Jones

“Investing is not nearly creating wealth. It is about what cash may also help you do. Construct a brighter future for your self and your family members. Or design a greater world for all of us. Our single focus helps you obtain what’s most vital to you.”

Edward Jones, a monetary advising agency, creates a private, resonant pitch by focusing totally on the prospect or purchaser. You not often hear about them on this pitch, which is one other nice mannequin to comply with when creating your personal pitch. Whereas that is geared towards customers quite than one other enterprise, it’s a fantastic instance of how one can write a pitch that resonates along with your prospects whereas providing loads of details about what you do.

6. Thrivent Monetary

“We offer recommendation, banking, insurance coverage, funding choices, and steerage on how one can stay generously. Cash itself isn’t your finish aim. (However it could actually enable you get there.) Our monetary steerage may also help you progress ahead in life and attain your personal greater goal. We take the time to study what issues most to you and supply sources that enable you put your values into motion.”

Thrivent Monetary is one other monetary agency that focuses on the customer in its pitch. Like within the earlier pitch, it emphasizes serving to prospects do what they most wish to do after managing their funds. By implementing the same technique, you possibly can craft your pitch in order that prospects perceive what they will obtain in the event that they do enterprise with you.

Product Pitch Examples

7.HubSpot

“There’s a greater approach to develop. HubSpot presents advertising, gross sales, service, and operations software program that helps your online business develop with out compromise. As a result of ‘good for the enterprise’ also needs to imply ‘good for the shopper.’”

First up is HubSpot’s very personal product pitch. Quick and to the purpose, this pitch tells companies what it presents and the outcomes it could actually drive each for the prospect’s enterprise and their clients.

I can not stress this sufficient: Assist your buyer perceive what you do, who you do it for, and the way in below two minutes. Your buyer is busy and does not have greater than two minutes to spend with you. A brief gross sales pitch helps you as a salesman as properly, as a result of the quicker you possibly can disqualify individuals who aren’t enthusiastic about your supply, the quicker you possibly can attain somebody who’s.

8. Vidyard

“Vidyard is the important thing to creating distant promoting simple. From prospecting to proposals, document and ship movies that add a private contact in any respect levels of the gross sales cycle. Electronic mail isn’t lifeless, however it positive is boring. With Vidyard, you possibly can document and ship movies in only a few clicks – excellent for busy gross sales reps making an attempt to interrupt into inboxes or entrepreneurs making an attempt to make a splash.”

Vidyard is an organization that is been making waves — primarily as a result of salespeople are discovering video an efficient prospecting software. They discovered that nice gross sales pitches are personalised, and what higher means to do this than so as to add a human face to your message?

Their product pitch rocks not solely as a result of they determine their prospect clearly (gross sales reps who discover electronic mail ineffective and time-consuming), however additionally they deal with the aggressive benefit they’ve from the get-go. They do not simply promote this service, they “make distant promoting simple” — and that makes a distinction.

Leaving the dialogue about competitors too late within the dialog also can kill your sale. Vidyard is aware of this, which is why they make certain to incorporate it of their pitch.

9. LISNR

“In 2012, one single perception introduced LISNR’s founders collectively: ultrasonic audio is best. These people understood the rising want for a device- and platform-independent answer for sending quick communication backwards and forwards on the software program stage. They believed that firms shouldn’t should spend on expensive {hardware} or processes to drive extra friction-less and related experiences.”

Discovered on the LISNR web site, this product pitch makes use of their origin story to clarify each how their group got here to be and what they purpose to perform. This provides extra context to their product, making buying with them greater than only a transaction but in addition a contribution to a higher mission and perception system.

10. Xactly

“We automate and streamline the fee course of for gross sales organizations. For lots of firms, which means getting you off an Excel spreadsheet or a home-grown cumbersome system. The Xactly benefit is that we have been within the cloud since 2005. We have now been capable of anonymize all of our buyer’s information to will let you leverage completely different information factors when making your determination.”

The Xactly pitch focuses on the issue their buyer has — an vital a part of a profitable pitch. I mentioned the “me monster” above, and you need to be cautious of it when making a pitch. Xactly does this properly. The trick is to handle your buyer’s issues and considerations and spotlight how your services or products solves these issues. Within the case of Xactly, it is about getting individuals off cumbersome legacy programs and Excel spreadsheets.

Why A Quick Gross sales Pitch is A Good Pitch

An vital notice to make about these gross sales pitches is that they’re all amazingly optimized for a brief dialog. I can not stress sufficient how a lot brevity issues for a gross sales pitch. Speaking an excessive amount of, utilizing filler phrases, and speaking about your organization for greater than two minutes can simply kill a dialog. So, preserve your gross sales pitch quick, clear, and easy! Your clients will thanks.

Editor’s notice: This submit was initially printed in June 2019 and has been up to date for comprehensiveness.