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For those who discuss to Jennifer “JJ” Haelan about any of McDonald’s earlier partnerships, she’ll inform you that every collaboration is anchored by what the model calls a “fan fact,” whether or not a selected fact references rapper Saweetie‘s love for creating distinctive meals mixtures or that McDonald’s Sprite tastes noticeably completely different. For its latest marketing campaign, the legacy quick meals chain is tapping into the fan nostalgia surrounding a childhood staple: The Blissful Meal.
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