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Indian cosmetics and style retailer Nykaa on Thursday mentioned that it has partnered with Dubai-based style and life-style retail conglomerate Attire Group to broaden its footprint into the GCC (Gulf Cooperation Council) nations. Nykaa may have a 55 per cent share whereas the remainder 45 per cent shall be held by the Attire group.
“Nykaa is unlocking a brand new frontier by getting into into its first worldwide strategic alliance with one of many largest retailers within the middle-east the Attire Group to now enter our footprint into the GCC nations. We now sit up for recreating our distinct magnificence retail worth proposition within the GCC,” the corporate’s founder Falguni Nayar advised reporters in Mumbai. “Our strengths will assist us construct a sturdy worth proposition throughout UAE (United Arab Emirates), KSA (kingdom of Saudi Arabia), Qatar, Oman, Kuwait and Bahrain,” she added.
Nykaa was integrated ten years in the past as a magnificence e-commerce platform. Nayar added that the corporate will convey its confirmed experience within the multi-brand retail and its distinct magnificence playbook to revere the distinct developments and hyper-personalized procuring experiences in new geographies. “Their established provide chain fashions, success processes and partnerships with native institutions are a number of the strongest within the area. In attire group we discovered a companion that’s culturally very aligned to us and collectively we are able to construct the enterprise of the longer term within the GCC markets,” she mentioned.
The model title because of the partnership shall be a brand new retailer model title for the area, and may have an unbiased skilled administration staff in an omni-channel retail setup. Nykaa Chief Govt Falguni Nayar additionally mentioned that the 2 firms will collectively construct a multi-brand magnificence retailer enterprise in seven GCC nations.
Attire Group India can also be seeking to broaden its manufacturers in cities like Vadodara, Indore, Kochi, Trivandrum, Amritsar and Ludhiana. The Group general has 1,900+ retail shops and 75+ manufacturers on all platforms. It not too long ago launched US-based Victoria’s Secret’s first bodily retailer in Mumbai and has a portfolio of a number of different worldwide manufacturers like ALDO, Charles & Keith underneath the franchisee settlement. “Through the years we now have added Tommy Hilfiger, Calvin Klien, ALDO, and plenty of others to our portfolio. We take into account ourselves regional specialists inside the retail business with a digital-first method a give attention to sustainability. We’re wanting ahead to each teams faucet each-other’s strengths and faucet into magnificence and private care market which is exponentially rising in our area,” Sima Ganwani Ved, founder and Chairwoman of the Attire Group, mentioned. She mentioned that she hopes to copy the success that Nykaa had in India within the GCC. Attire Group, one of many largest retailers within the Center East based mostly out of the UAE.
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