[ad_1]
From cohorts to probabilistic IDs, the exploding panorama round identification tech options reveals no indicators of slowing down, regardless of additional extensions to Chrome’s deprecation of cookies. Advert patrons who may be digging of their heels wish to their companions for steerage. Paul Bannister, chief technique officer at Café Media, joined Adweek’s normal supervisor of occasions Matt Steinmetz at Publishing Week for a dialogue concerning the lay of the identifier panorama, the options gaining tempo with entrepreneurs and the pitfalls to be careful for.
[ad_2]
Source link
