3 Digital Marketing Strategies For Financial Services

Are you providing monetary providers?

Digital advertising might be an effective way to get extra shoppers.

At the moment we’re going to focus on three methods that you should use to develop your small business.

Desk of Contents:

Technique #1: The Worth Ladder Gross sales Funnel

The most typical mistake that individuals who promote their providers on-line make is driving visitors on to their gross sales web page.

It’s the web equal of strolling up to an entire stranger and saying “Yo, I present this service, now rent me!”. 

Not solely is it cringe-worthy nevertheless it’s additionally ineffective. Nice strategy to burn by your advertising price range, although!

However what do you have to do as a substitute?

What Is the Worth Ladder Gross sales Funnel?

We imagine that the simplest strategy to promote something on-line is the Worth Ladder gross sales funnel.

It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!). 

This gross sales funnel has 4 phases:

• Bait. You supply the potential buyer your lead magnet in change for his or her electronic mail handle. 
• Frontend. You supply the potential buyer your least costly and least priceless services or products. 
• Center. You supply the client a costlier and priceless services or products. 
• Backend. You supply the client your costliest and most useful services or products.

Ideally, you additionally supply a continuity program of some type, which means, a subscription product that generates recurring income. 

We additionally suggest including downsells, upsells, and cross-sells to those core presents with the intention to maximize your income.

The rationale why this gross sales funnel works so nicely is that it means that you can:

1. Begin the connection with that individual by providing free worth.
2. Nurture that relationship by persevering with to offer free worth by way of electronic mail. 
3. Construct belief by offering progressively extra paid worth at every stage.

Right here’s how Russell explains it:

So if you wish to promote your monetary providers on-line, the very first thing it is best to do is construct a Worth Ladder gross sales funnel for your small business.

Luckily, you don’t have to have all 4 presents prepared, you can begin with only a lead magnet + a frontend supply, then construct out the remainder of the Worth Ladder over time.

The Greatest 3 Lead Technology Funnel Variations for the Monetary Providers Area of interest

The primary stage of the Worth Ladder gross sales funnel, the Bait stage is often known as the lead technology funnel. 

Right here’s the way it works:

1. You create a lead magnet.
2. You create a touchdown web page for that lead magnet. 
3. You drive visitors to that touchdown web page.

The aim of the lead technology funnel is to transform potential clients into leads by persuading them to provide you their electronic mail addresses in change in your lead magnet. 

As soon as they do this, they turn out to be a lead and enter your gross sales funnel, at which level you’ll be able to ship them a 6-email indoctrination sequence and pitch them your Frontend supply. 

Or you’ll be able to observe up personally and schedule a cellphone name with them.

There are fairly a couple of variations of lead technology funnel on the market however we imagine that these three are probably the most appropriate for the monetary providers area of interest:

Squeeze Web page Funnel

The squeeze web page funnel is probably the most fundamental lead technology funnel.

It solely has two pages:

1. A squeeze web page.
2. A thanks web page.

A squeeze web page is a fundamental touchdown web page that has these three key components:

• A headline that conveys what your free supply is all about.
• An electronic mail opt-in kind the place the potential buyer can kind of their electronic mail handle. It might both be displayed instantly or proven as soon as they click on the call-to-action button.
• A call-to-action button that encourages the potential buyer to get the lead magnet.

Normally, squeeze pages even have varied further components, resembling subheadlines, additional copy, social proof, and so on.

In the meantime, a Thank You web page is just a web page the place you thank the potential buyer for subscribing and provides them a hyperlink for downloading your lead magnet. 

Simply because squeeze web page funnels are fundamental doesn’t imply that they aren’t efficient – we’re nonetheless utilizing them in our enterprise and we’re doing $100M+ in annual income!

For instance:

We’re utilizing a squeeze web page funnel for our “The Funnel Hacker’s Cookbook” lead magnet. 

Right here’s the squeeze web page:

And right here’s the Thank You web page:

You need to use the squeeze web page funnel for every kind of lead magnets – ebooks, movies, electronic mail programs, and so on. It’s additionally simple to arrange as a result of it’s so easy. 

That being mentioned, in case your providers are costly, then you definately is likely to be higher off utilizing the webinar funnel or the cellphone funnel as they’re higher fitted to promoting high-ticket objects.

Webinar Funnel

A webinar funnel is a lead technology funnel the place you supply a free webinar as your lead magnet.

Russell primarily used webinar funnels to get ClickFunnels off the bottom. 

This strategy was so efficient that to today he believes that one of the best enterprise mannequin on this planet is to:

1. Create a webinar promoting your service or your product.
2. Try this webinar stay each single week for a 12 months.

The webinar funnel is a good choice you probably have a high-ticket service or product that doesn’t require a cellphone name to shut the sale. 

It consists of 4 pages:

1. A webinar registration web page.
2. A thanks web page.
3. A webinar web page.
4. A product order web page.

Your webinar ought to begin with you introducing your self, adopted by a presentation on the subject material, adopted by a gross sales pitch in your providers.

Notice that the presentation ought to be priceless in and of itself – you need all attendees to stroll away feeling like they’ve discovered one thing, no matter whether or not or not they select to rent you. 

In the event you aren’t certain what topic to select, take into account explaining how attendees can do one thing that folks rent you to do, then pitch the related service on the finish.

Individuals who can afford to outsource it sometimes don’t wish to handle their funds themselves, so instructing them how you can do it’s prone to set off a “Are you able to simply do it for me?” response.

And those that can’t afford to outsource it wouldn’t have employed you anyway.

Nevertheless, offering helpful info in order that they might do it themselves may help you construct belief.

That manner, if their scenario ever adjustments and so they begin in search of somebody to rent, you’ll doubtless be the primary person who involves their minds. 

Simply bear in mind to be partaking however concise – the entire occasion ought to final 45 – 60 minutes.

Arguably, probably the most difficult a part of a webinar is transitioning into the gross sales pitch, as that may really feel awkward in case you don’t have a lot gross sales expertise. 

That’s why we suggest utilizing this script:

“So now I’d prefer to give you guys one thing that I’m actually enthusiastic about. It’s one thing that I believe goes to vary tons of lives and companies for the higher. However I don’t wish to do it with out your permission. In the event you guys wish to study extra about [PRODUCT/SERVICE] then simply kind “Sure” within the chat bar.”

If in case you have offered sufficient worth in your presentation, folks will doubtless wish to hear your supply.

And if there doesn’t appear to be any curiosity, you’ll be able to strive yet one more time utilizing this script:

“Okay. Properly I don’t wish to take up an excessive amount of of your time. However I actually assume that is going to be a game-changer for you. Is it okay if I simply spend 10 minutes exhibiting you this supply I put collectively?”

If that doesn’t work, then merely thank everybody and finish the webinar. 

Sure, that’s tremendous awkward, however there’s a lesson there – your webinar in all probability isn’t priceless sufficient, which implies that it is advisable to both enhance it or create a brand new one from scratch. 

By the best way, Russell has developed a system for creating webinars that promote, which he explains intimately in “Good Webinar Secrets and techniques”. 

We extremely suggest checking it out if you wish to learn to develop your small business by way of webinar funnels. It solely prices $7!

Cellphone Funnel

A cellphone funnel is one of the best lead technology funnel if it is advisable to get on the cellphone with potential clients with the intention to shut gross sales. 

It has three pages:

1. Success story. This ought to be your most spectacular buyer case research. 
2. Utility web page. The applying ought to embody questions that can enable you to qualify results in make it possible for they’re a great match for your small business. 
3. Homework web page. This web page ought to function a small “homework” process that you really want the potential buyer to finish earlier than the decision (e.g. watch a video, learn a brief PDF, and so on.). 

This funnel means that you can qualify leads with out having to speak to them, which might prevent a number of time.

Furthermore, by the point you name them, the potential buyer may have already invested time and vitality in filling out the appliance and finishing the “homework” process, thus making them extra dedicated than they might be in any other case.   

That makes it a lot simpler so that you can shut the sale.

Technique #2: Paid Promoting

Okay, so you might have your Worth Ladder gross sales funnel all arrange, however how are you going to get visitors?

We imagine that paid promoting is the easiest way to do it as a result of paid visitors is each dependable and scalable.

All foremost social media platforms assist you to run adverts:

• Fb.
• Instagram.
• LinkedIn.
• Twitter.
• YouTube.

You need to select the platform that makes probably the most sense for your small business. 

And in case you don’t know which platform is probably the most appropriate, then you definately would possibly wish to begin with Fb, as it’s the most common one.

Additionally, for B2B monetary providers, LinkedIn might be your finest guess.

Irrespective of which platform you go together with, the method is identical:

1. Arrange a small each day advert price range.
2. Begin operating your advert marketing campaign.
3. Analyze the info and alter accordingly.

You may start steadily scaling your advert marketing campaign as soon as you determine how you can run adverts profitably.

Technique #3: YouTube Advertising and marketing 

You don’t wish to be utterly reliant on paid promoting without end.

That’s why you must also spend money on constructing traffic-generating property resembling:

• A social media following.
• A YouTube channel.
• An organization weblog.

Of those three choices, YouTube in all probability presents one of the best effort-to-reward ratio, which is why we suggest beginning there. 

It’s additionally well-suited for the monetary providers area of interest as a result of movies give folks an opportunity to get a really feel of what sort of an individual you might be and due to this fact may help you construct belief. 

Listed here are some suggestions:

1. Put money into an honest microphone. Audio issues greater than video. Individuals would possibly forgive unhealthy video manufacturing high quality if the content material is nice however they received’t forgive unhealthy audio high quality. 
2. Work out the lighting. In relation to video manufacturing high quality, lighting is without doubt one of the most necessary elements. There are many movies on YouTube that designate how you can set it up correctly.
3. Goal a well-liked key phrase with every video. You will discover common key phrases by typing in a search time period associated to your area of interest and looking out on the options that come up.
   Say, in case you focus on property planning, merely kind in “property planning” and see what comes up.
   These are the favored key phrases that persons are looking for proper now. Decide one and make a video.
   Simply just be sure you do your homework: watch the 5 hottest movies for that key phrase, learn the feedback, and work out how you can make your video higher. 
4. Finish every video with a name to motion. Encourage viewers to take a look at your lead magnet and supply a hyperlink to its touchdown web page.
   Bear in mind, the entire level of constructing a YouTube channel is to get the eye of your potential clients after which direct them to your lead magnet touchdown web page.
5. Create attention-grabbing thumbnails. You need your video thumbnails to face out on folks’s homepages, their subscription pages, and their suggestions.
   Think about hiring a graphic designer that focuses on this. You will discover one on Fiverr or Upwork.

Take into account that crucial factor in terms of constructing a YouTube channel is consistency. 

After all, content material and video manufacturing high quality issues too, however you’re going to get nowhere in case you publish a couple of superb movies after which hand over. 

That’s why we suggest implementing a productiveness method known as the Regulation of 100:

Set a aim of publishing 100 movies in your YouTube channel it doesn’t matter what. 

In all chance, by the point you attain this aim, you’ll have gained sufficient momentum to really feel motivated to proceed. 

Bear in mind, the rationale why the overwhelming majority of people that got down to construct a YouTube channel fail is that they provide up too quickly. So don’t!

Need Russell To Present You How To Construct Your First Gross sales Funnel?

Let’s hold it actual:

Constructing a gross sales funnel from scratch can appear to be a frightening process.

That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.

You’ll learn to:

• Generate limitless leads.
• Create your first lead magnet.
• Construct your first gross sales funnel.
• Create a easy 6-email follow-up sequence.
• And launch your funnel!

…in simply 5 days.

So don’t hesitate.

Be part of our 5 Day Problem as we speak. It’s utterly free!