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The trade has lengthy moved previous the concept that promoting solely exists in a handful of silos, like TV, print and radio. Savvy entrepreneurs can use something as a canvas for an advert, comparable to the ice of a hockey rink, footprints or eggs. It takes revolutionary strategists to develop distinctive media plans that may minimize by means of the noise. This yr’s Media Plan of the 12 months awards honor the daring concepts that depart a memorable impression on shoppers. —Jameson Fleming
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