Merchant Stories: SnoWonder | Volusion

We love to listen to tales about our retailers’ ecommerce journeys, so we’re sharing them so that you can get pleasure from as nicely. Learn on to find out about how SnoWonder has discovered success with their on-line retailer (through Richard Bayer, Proprietor).

What impressed you to begin your on-line retailer?

After test-marketing Prompt Snow in our retail retailer 22 years in the past, we realized that promoting it on-line was vital though on-line promoting was in its infancy. We up to date our on-line retailer as prospects turned snug with ecommerce, and once more after we had giant bursts doubling our gross sales when the FROZEN film got here out in 2013, and when utilizing immediate snow for making slime turned enormous in 2018.

What’s your favourite a part of working an ecommerce enterprise?

From a administration perspective, the effectivity and velocity of on-line promoting is a good benefit. Plus, we now not need to journey to commerce exhibits. Lastly, the vary of direct prospects we met, countrywide and worldwide, makes our enterprise rather more thrilling and attention-grabbing.

What do you want most about Volusion’s ecommerce answer?

With a couple of exceptions, Volusion had sensible and easy-to-use techniques that we may faucet into in a short time as we constructed our on-line retailer. Additionally, we will make modifications immediately with out an in-house IT supervisor.

What’s the greatest piece of recommendation you’ve obtained about working what you are promoting?

The very best piece of recommendation we’ve obtained is to not waste money and time making an attempt to dominate the market or “beat” your rivals. Spend it by yourself excellence and customer support, and the remaining will observe.

What does the longer term maintain for what you are promoting?

Snow continues to shock us as new makes use of and snow merchandise seem. Our prospects usually information us to what they’re on the lookout for. So we will seamlessly serve particular person prospects, retail shops, and snow-themed occasions of each type, from a small yard or workplace snow occasion to large-scale church, college, metropolis and industrial occasions.