Investor Pitch Deck Template for Startups

An investor pitch deck is likely one of the most essential paperwork you’ll create as a founder.

An investor deck, and the corresponding presentation, will help you safe funding to scale your small business and construct a profitable, sustainable firm. On this article you’ll find out about the important thing info you want to embrace, and on the finish, you’ll be able to obtain an investor pitch deck template to make sure you present enterprise capital companies with all the data they should decide.

Easy methods to Pitch Traders

It’s essential to notice that each investor could have totally different standards they search for in a startup. So do your analysis and customise your deck each time you ship it.

Additionally, contemplate that you could be not need to blindly ship your full deck to each investor in your record. You would possibly be capable to inform a greater story and supply significant context as you stroll them by an investor pitch presentation over the cellphone or Zoom.

“I might ship potential VCs a one-pager that succinctly informed our firm story and confirmed our proof of idea,” says Heather Margolis, founding father of York IE portfolio firm Spark Your Channel, which efficiently exited in 2021. “It supplied sufficient information to elucidate the corporate, with out sharing all our playing cards from the beginning. Your closing line of an e-mail will be, ‘I’d like to take you thru the pitch deck when you’ve a while.’”

Earlier than your presentation, you must also put together some inquiries to ask the investor. Perceive their thesis and mannequin. Do they supply passive or lively capital?

What to Embody in an Investor Pitch Deck

Comply with this pitch define when placing your deck collectively:

• Cowl slide or icebreaker (1 slide)
• Drawback and answer (1-2 slides)
• Firm imaginative and prescient (1 slide)
• Firm particulars (10-15 slides)
• Monetary validation (1-2 slides)
• The ask (1 slide)
• Thanks and subsequent steps (1 slide)

Introduction

Like each good story, a pitch deck wants a starting, a center and an finish.

The typical enterprise capital agency used to spend about 4 minutes taking a look at a deck, however that quantity is now down to 2 minutes and 24 seconds, in accordance with DocSend. And meaning you actually need to nail your introduction.

The primary slide of your investor pitch ought to embrace an icebreaker — some type of reality or temporary anecdote that may seize the reader’s consideration.

Within the subsequent one or two slides, present an outline of the issue your organization is addressing and the way you’re going to unravel it. This may naturally lead right into a slide about your broader imaginative and prescient: The place do you see your organization in three, 5 or 10 years?

After laying this all out within the introduction, it’s time to dig into the meat and bones of your startup.

Firm Particulars

The vast majority of your investor pitch deck ought to cowl these pillars:

• Firm and crew overview
• Market alternative
• Product and mental property
• GTM and traction

Firm and Crew Overview

Have you ever and your co-founders (if relevant) began an organization earlier than, or are you able to in any other case show that you understand what you’re entering into? And what about the remainder of your management and different staff?

It’s essential to point out that your crew has the expertise — and the range of expertise — wanted to really disrupt a market. Embody related enterprise successes and academic backgrounds as obligatory.

Market Alternative

You want to present traders that there are sufficient clients keen to pay sufficient cash on your product to justify your goal valuation.

Do that by counting on top-down analysis from market analyst companies and likewise by taking a bottoms-up strategy: multiplying the anticipated variety of potential clients by the typical deal measurement to calculate your whole addressable market.

Product and Mental Property

Your product is the important thing to tapping into the market alternative you’ve recognized. Clearly clarify to traders the way it works and the way it’s totally different from different merchandise available on the market, and showcase any mental property behind it that traders could discover significantly priceless.

GTM and Traction

Clarify the way you market and promote your product. Use gross sales knowledge and buyer tales to point out that your go-to-market technique is working. Spotlight any outstanding clients and key use circumstances to show confidence in your organization.

Miscellaneous

Don’t go away your investor presentation wishing you’d stated one thing extra. If there’s anything about you and your organization that stands out, similar to compelling statistics or attention-grabbing tales, embrace them in your deck.

Typically it’s these items which have the most important influence on traders.

Conclusion

And on the finish of your investor pitch deck, you want to show monetary validation and clearly lay out what it’s you’re asking for.

Traders will probably be searching for some proof factors of product market match, and there’s no higher technique to show that than with paying clients producing annual recurring income. Different metrics you could need to embrace are:

• gross margin
• month-to-month burn
• common contract worth
• internet income retention
• buyer acquisition value
• product utilization and engagement

Traders may even need to see your gross sales pipeline worth, however that’s sometimes a request made later throughout the diligence course of.

When you’ve performed that, it’s time to get to the entire level of the pitch: asking for cash. Specificity is essential right here. Don’t simply say, “We’re in search of traders in a $1.4 million Seed spherical at a $9 million valuation.” As an alternative, say:

• how a lot you need to increase;
• why you need to increase that quantity;
• the important thing investments you’ll make with that financing; and
• the milestones you hope to realize.

Lastly, make certain to finish with a thanks and subsequent steps slide. The extra you’ll be able to construct connections with traders — even when they go in your particular alternative — the extra doorways that may open up for you over time.

Investor Pitch Deck Template Obtain

To learn how to correctly put all these items collectively inside a full presentation, click on right here and obtain our investor pitch deck template for startups.