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As worker engagement continues to float downward, organizations in every single place are on the lookout for extra environment friendly, efficient methods to attach and talk with their workforce. That is very true for worker advantages training, the place entry to clear, full and well timed info is vital.
What higher approach to assist staff perceive their advantages than with video? On this article, we’ll discover why video is such an efficient type of outreach, together with 5 methods you should utilize it to enhance advantages training.
Why is Video Best for This Function?
Because the saying goes, an image is price a thousand phrases. However what about video? Within the enterprise world, its reputation as a communication software has skyrocketed over the previous decade. And the pandemic solely added gas to the fireplace by forcing employers to shift towards video for inner communications.
Now, many organizations acknowledge simply how highly effective video will be in worker training. Why?
- When folks see and listen to info inside the context of a video, they’re extra more likely to perceive and keep in mind the message.
- Video tutorials and walkthroughs are a good way to interrupt down complicated matters into manageable, memorable “bites.”
- Video content material can also be extremely shareable, so staff can simply cross info alongside and talk about it with others.
5 Methods to Improve Advantages Training With Video
1. Supply Advantages Portal Tutorials and Walkthroughs
To make sure staff know tips on how to navigate your advantages portal, it’s vital to offer correct instruction. However with video, it’s now not essential to bombard folks with prolonged written documentation.
As an alternative, temporary tutorials are a good way to provide staff a guided tour of your advantages website. Even a number of fast, easy-to-follow movies could make all of the distinction in introducing staff to the portal in order that they turn out to be extra comfy conducting analysis and serving themselves.
2. Create Enrollment Screencasts
Enrolling in advantages will be daunting, particularly when individuals are unfamiliar with the method. Slightly than sending out prolonged written directions or anticipating staff to determine it out independently, you should utilize screencasting to stroll them by way of the whole course of, step-by-step. This helps folks perceive the open enrollment course of, in order that they don’t turn out to be confused or pissed off by complexity.
Providing helpful screencasts requires considerate upfront planning and manufacturing. However in the long term, it might save your advantages directors important time, by decreasing the amount of routine questions and points they have to resolve.
3. Deal with Key Matters of Curiosity
Educational movies are a terrific possibility if you wish to present extra in-depth info about specific advantages matters. These movies can cowl something from an outline of your organization’s medical health insurance plans, to steering on tips on how to use key portal options.
That is additionally a wise approach to tackle widespread issues or misconceptions staff might have about deciding on or managing their advantages. By offering clear, concise info in a compelling visible format, you possibly can assist staff higher perceive each facet of their advantages and tips on how to use them.
4. Conduct Digital Advantages Gala’s
If your organization provides a wide range of advantages, staging a digital advantages truthful could be a helpful approach to consolidate info right into a extremely accessible “all-in-one” dwell on-line expertise. Plus, you possibly can document the classes and make them out there on-demand so staff can attend at their comfort.
Your programming might contain a collection of quick movies protecting every profit class. These classes could possibly be adopted by an interactive Q&A session, the place staff can ask questions of an skilled at your organization or from a associated advantages vendor. This provides members entry to the knowledge they should make better-informed selections.
5. Produce Video Testimonials
One of the crucial compelling methods to have interaction staff in advantages training is as an example how others are utilizing these advantages. And what higher approach to do that than with video testimonials that allow members of your workforce inform their story in their very own phrases?
Featured staff can speak about why and the way they chose particular advantages to enhance their well being, save for monetary objectives, or enhance their high quality of life. This not solely helps others really feel comfy about their advantages selections, even because it reinforces your group’s dedication to workforce wellbeing.
Video Engagement Greatest Practices
Now that we’ve explored methods to make use of video to have interaction your staff in advantages training, let’s have a look at some finest practices to remember when creating any video content material:
- You should definitely put the viewers’s pursuits first. What are their wants? What info do they wish to see? How a lot time are they more likely to spend money on consuming this content material? What ought to their subsequent transfer be?
- Attempt to maintain your movies quick and to the purpose. Workers are busy and infrequently can’t commit time or consideration to long-form content material.
- At all times take a look at movies earlier than you launch and promote them. Be sure they work appropriately from end-to-end, and that staff can perceive the ideas you’re attempting to speak. This can guarantee a optimistic, productive enrollment expertise for workers and assist your broader organizational objectives.
- Don’t overlook the advertising outreach wanted to make staff conscious of any training sources. Unseen video has little worth, so be certain you spend money on communication that can lead folks to your instructional content material.
Closing Notes
Serving to staff perceive their advantages is essential for employers and human sources departments. When you haven’t thought of utilizing video to speak this info, you’re lacking a chance to current complicated advantages info in a approach that’s significant, fast and simple for workers to entry. And in the long term, this self-service content material can save your HR crew important money and time.
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