12 Elevator Pitch Examples to Inspire Your Own [+Templates]

Whether or not you’re introducing your self at a networking occasion, telling new colleagues about your small business, or pitching to a different skilled — you need to seize consideration and get it quick.

In conditions like these, you want a brief and easy-to-grasp clarification of your organization and its merchandise, like an elevator pitch.

An elevator pitch — often known as elevator speech — can higher introduce professionals to your organization. On this submit, we’ll focus on why you must use a pitch, focus on differing kinds, discover ways to write your individual, and provide you with tips about tips on how to make a memorable one.

In any case, the individual(s) you are talking with may become an ideal match for your small business — or know somebody who’s.

An elevator pitch isn’t a chance to shut a deal. It is a chance to shut extra of your prospect’s consideration and time. It is a fast introduction to you, your organization, and how one can assist your prospect.

Pull it out at networking occasions, conferences, heat calls — and even job interviews or profession gala’s. Preserve your elevator pitch goal-oriented (e.g., “I assist firms like yours improve manufacturing by as much as 30% with out extra value.“) and all the time finish with a enterprise card or request to attach on LinkedIn.

Bear in mind to be participating and pleasant, and follow your pitch, so it is clear, concise, and well-paced.

If you happen to’re inquisitive about what an elevator pitch ought to seem like, or just able to jumpstart the pitch creation course of, obtain the templates beneath. We’ve compiled a number of sorts of templates — from gross sales pitches to funding requests.

Irrespective of which sort of pitch you’re delivering, concision is crucial. You don’t need to waste your prospect’s, investor’s, or fellow skilled’s time. With that in thoughts, how a lot time do you have to spend on an elevator pitch? Let’s discover out.

It is best to have an efficient elevator pitch ready earlier than you want it, since you will have such a short while to ship it.

To point out your worth in beneath a minute, your pitch wants objective, movement, and a hook to reel in consideration — all of which we’ll focus on as follows.

Learn how to Write an Elevator Pitch

How do you create an efficient elevator pitch? Let’s have a look.

1. Use elevator pitch templates.

Obtain Free E-Pitch Templates

Get your pitch began through the use of HubSpot’s easy-to-use templates. As you write your pitch, you’ll be able to regulate it as required to handle the precise wants of the recipient.

The templates embody three several types of pitches: For gross sales prospects, traders, and potential community connections. It doesn’t matter what you intention to do along with your pitch, having a powerful beginning framework is crucial. Telling your or your organization’s story in lower than a minute generally is a problem, and utilizing templates may also help you extra successfully hone your message.

When you’ve downloaded your templates, tailor them by following the steps beneath.

2. Introduce your self.

Earlier than leaping into your elevator pitch, you may must introduce your self to the individual you are speaking to. Write a sentence about who you’re and what your function is on the firm (e.g., “I am a gross sales rep at Higher Than the Relaxation Cable.“). It will show you how to begin the dialog off on the proper foot.

Bear in mind to not ramble. Researcher Diana Tamir reveals that after we speak about ourselves, our brains present exercise within the areas linked to worth and motivation. Our our bodies are rewarded after we speak about ourselves, so, particularly after we’re in high-stress conditions, we resort to what feels good.

Tamir says, “This helps to elucidate why folks so obsessively have interaction on this habits. It is as a result of it gives them with some form of subjective worth: It feels good, principally.”

The issue with rambling in an elevator pitch situation is that you have not earned the prospect’s curiosity or consideration but. They do not care who you’re but, how lengthy you have labored in your organization, or what job you had earlier than. Preserve the details about your self to a minimal and earn the proper to share extra later within the deal.

3. State your organization’s mission.

Have a transparent understanding of what your organization does. What is the firm’s mission and objectives for its services or products? Embody a bit in your pitch the place you introduce the corporate. The extra you realize in regards to the enterprise, the better will probably be to cater your pitch to the individual you are speaking to.

For instance, “I am a gross sales rep at Higher Than the Relaxation Cable. We assist inns throughout the U.S. pair with the proper cable supplier and plan for his or her area and desires.“

It is a succinct description of what the corporate does — with out stepping into the weeds. If you happen to had been to be minimize off after these two sentences, the prospect would nonetheless know precisely who you’re and what your organization does.

4. Clarify the corporate worth proposition.

What does your organization do exceptionally effectively that units its services or products other than the remaining? Write a short, 1-2 sentence assertion in regards to the worth the services or products gives to present prospects.

You’ve got launched your self and your organization, now it is time to get to the products. Let’s examine what that appears like:

“I am a gross sales rep at Higher Than the Relaxation Cable. We assist inns throughout the U.S. pair with the proper cable supplier and plan for his or her area and desires. With regional consultants assigned to every account, we assist inns establish essentially the most cost-effective and guest-delighting cable plan for them.”

In a single sentence, you have advised the prospect what units us aside and how one can convey them worth. You’ve got possible piqued their curiosity, however how will you actually seize their consideration? Learn on.

5. Seize their consideration with a hook.

Pull in your viewers with an thrilling story a couple of buyer or the corporate founders. Or supply up an enchanting truth or statistic in regards to the product. An attention-grabbing hook retains folks engaged with what you are saying. Let’s end up our pitch beneath with an attention-grabbing statistic.

“I am a gross sales rep at Higher Than the Relaxation Cable. We assist inns throughout the U.S. pair with the proper cable supplier and plan for his or her area and desires. With regional consultants assigned to every account, we assist inns establish essentially the most cost-effective and guest-delighting cable plan for them. On common, we’re capable of save inns as much as 25% on their annual cable payments.”

6. Learn and edit the pitch.

Learn your pitch aloud and ensure it sounds pure. In case your pitch is overly formal, you possibly can come off as stuffy and uptight. As an alternative, make your pitch conversational. It will preserve your viewers captivated and extra more likely to proceed the dialog. 

Elevator Pitch Templates

Now that you realize elevator pitch greatest practices, obtain HubSpot’s eight free elevator pitch templates to place your learnings into motion. These templates can be utilized to make a sale, begin networking, or jumpstart a deal for enterprise capital.

Featured Useful resource: 8 Free Elevator Pitch Templates

Obtain Free E-Pitch Templates

Our templates observe established greatest practices for elevator pitches. Each contains:

• A private greeting: Begin each pitch by establishing a human connection and making your prospect really feel seen and heard.
• A press release of your organization’s mission: Your mission could be blended along with your worth proposition and vice versa. However this piece of data is crucial to get your prospect’s buy-in, rapidly.
• A hook to get your viewers’s consideration: The hook could be so simple as a probing query or a extremely customized assertion that’s been tailor-made to your prospect’s wants. Both approach, the hook will usually seal the deal.
• An actual instance: See the template in motion by studying a filled-out instance, permitting you to visualise what your pitch could seem like as you refine and edit it.

Utilizing these templates lets you save valuable time and deal with the essence of the pitch as an alternative of minute particulars, akin to tips on how to begin it off or tips on how to set up it. Your prospect’s time is effective, and so is yours.

30 Second Elevator Pitch Examples

If you happen to’re in search of some inspiration, look no additional. The next elevator pitch examples illustrate other ways to explain what you’ll be able to supply.

1. An Consideration-Grabbing Query

Size of Pitch: 30 seconds

Has your boss ever requested you to “whip up a fast report earlier than the top of the day”? You say sure with a sinking coronary heart — as a result of you realize it will be the alternative of fast. The founders of my firm, AnswerASAP, continuously handled this downside of their roles as advertising executives. In order that they created a software that places all of your knowledge in a single place and creates distinctive experiences inside 30 seconds or much less.

This elevator pitch is efficient as a result of:

• It grabs your consideration with a query.
• It reminds you of an annoying — and frequent — ache.
• It demonstrates empathy in your scenario.
• It is easy and does not use jargon.

2. The Credibility Increase

Size of Pitch: 30 seconds

As an account government for AnswerASAP, I speak to a whole bunch of entrepreneurs monthly. And 99% of them hate creating experiences. It is time-consuming, it is tedious, and it is normally not your highest precedence. That is the place our software is available in — it pulls from all your knowledge to create any report you need in lower than the time it takes to pour a cup of espresso.

This elevator pitch is efficient as a result of:

• It demonstrates the speaker’s authority.
• It reinforces how strongly you hate making experiences.
• It makes use of a standard metaphor to focus on the software’s ease of use.

3. The Shock Ending

Size of Pitch: 30 seconds

You need to know what number of leads out of your webinar marketing campaign turned prospects versus leads out of your commerce present sales space. However solely prospects who purchased two merchandise — and weren’t already in your database.

How lengthy would it not take you to create that report?

If you happen to had AnswerASAP, an information and reporting software, you’d already know. It creates experiences in a matter of seconds.

This elevator pitch is efficient as a result of:

• It has a “shock ending.”
• It illustrates how useful the product is creatively.
• It forces you to check your present scenario to a greater world.

4. An Outlandish Stat

Size of Pitch: 30 seconds

Your advertising workforce members will every spend roughly 8,730 minutes of their work yr placing collectively experiences. Throughout your groups and departments, how a lot cash are you able to save when you took that chore off their to-do lists with AnswerASAP, the reporting software that robotically pulls your knowledge into an easy-to-read (and ship) dashboard? We have saved firms 1000’s of {dollars} per yr, and so they’re working extra effectively than ever.

This elevator pitch is efficient as a result of:

• It grabs your consideration with numbers whereas aggravating a ache.
• It makes you understand the true productiveness value of reporting.
• It sparks your frustration.

5. The Quick and Candy

Size of Pitch: 30 seconds

The founders of my firm had been initially entrepreneurs. The worst a part of their day, by far, was … Wish to take a guess? No, it wasn’t arguing with Gross sales. They detested making experiences. I do not blame them. what a ache within the neck it’s. That is why they created AnswerASAP. You’ll be able to create any report you need in a matter of seconds.

This elevator pitch is efficient as a result of:

6. A Buyer Story

Size of Pitch: 30 seconds

Siena Rosen, a marketer at Dunder Mifflin, used to spend half-hour per day manually creating experiences. Now that she makes use of AnswerASAP, that is gone all the way down to 4 minutes. She’s making twice as many experiences in much less time. Our software helps entrepreneurs like Siena reply any query on their thoughts (or their boss’s) practically immediately. If you happen to’re curious, I can clarify extra.

This elevator pitch is efficient as a result of:

• It makes use of a buyer instance to present the product credibility.
• It reveals a transparent and compelling “earlier than and after.”
• It demonstrates worth.
• It provides you an opportunity to say,“Positive, inform me extra,” or“I am good, thanks.”

7. The Actuality Test

Size of Pitch: 30 seconds

On daily basis, the common marketer spends half an hour placing collectively experiences. More often than not, these experiences are barely glanced at — or worse, ignored altogether. AnswerASAP, which shops all your knowledge from each software your small business makes use of, is a game-changer right here. Simply sort what report you need: For instance, “A bar chart of income from each lead supply prior to now month.”You may get your report in 30 seconds.

This elevator pitch is efficient as a result of:

• It makes you understand the true productiveness value of reporting.
• It sparks your frustration.
• It helps you perceive precisely how the product works with a easy instance.

8. The Joke

Size of Pitch: 20 seconds

What number of entrepreneurs does it take to do month-to-month reporting? None in the event that they’ve automated the method with AnswerASAP. Every worker that makes use of this software saves half-hour per day on common, which is time they’ll spend on advertising duties extra worthy of their time akin to bettering efficiency on campaigns and rising ROI throughout the board.

This elevator pitch is efficient as a result of:

• It engages the viewers (at the very least, when you use a joke that is truly humorous).
• It gives immediate relatability.
• It attracts on a recognized reality in regards to the business and positions an sudden answer.

9. The Emotional Enchantment

Size of Pitch: 30 seconds

After I began my profession in advertising, I believed I’d be making a distinction for my group straight away, however because the junior member of the workforce, all of the reporting and administrative duties had been pushed onto me. I used to be spending a lot time creating experiences for key stakeholders that might’ve been diverted to extra vital revenue-generating actions. If you happen to’re not utilizing AnswerASAP, you are spending an excessive amount of of the group’s time, cash, and expertise on one thing that may be generated by our software on-demand in 30 seconds.

This elevator pitch is efficient as a result of:

• It evokes emotion and empathy by means of storytelling.
• It establishes a ache or downside you’ll be able to relate to.
• It attracts a hard-hitting conclusion as a pure “ethical of the story.”

10. The One-Liner

Size of Pitch: 10 seconds

AnswerASAP saves entrepreneurs time by eliminating the tediousness of data-gathering and formatting to create lovely advertising experiences in lower than 30 seconds.

This elevator pitch is efficient as a result of:

• It demonstrates the corporate’s worth proposition.
• It’s brief and candy if you might want to get to the purpose.

11. The Mutual Connection

Size of Pitch: 30 Seconds

As I perceive it, we’ve got a mutual connection — Zachary Koch. He is truly a buyer of ours. His firm was capable of minimize its software program growth lifecycle in half by leveraging our answer. You two are business companions of the same scale, so you’d possible see related outcomes. Would you want to listen to extra about what we did for him and will do for you?

This elevator pitch is efficient as a result of:

• It instantly builds belief.
• It references simply verifiable outcomes.

12. The Advisor

Size of Pitch: 30 Seconds

In working with different budding B2B SaaS firms, we have discovered that one of many key points they battle with is content material advertising. This previous yr we helped plenty of your business friends to create, publish, and promote weblog content material to assist their inbound advertising efforts, leading to a mean 20% improve in leads generated. Would you want to listen to extra?

This elevator pitch is efficient as a result of:

• It demonstrates familiarity with a prospect’s work.
• It gives actionable perception with onerous outcomes.

Now that we have seen some nice elevator pitch examples, let’s focus on what you must attempt to keep away from.

What To not Do in an Elevator Pitch

Earlier than we have a look at some good examples, let’s take a look at what to not do.

1. Don’t ramble.

Size of Pitch: 45 seconds

I have been a rep at Gross sales-R-Us for 5 years now. They’re one of the best firm I’ve ever labored for. I’ve liked my time there. I began as a BDR and have labored my approach as much as a senior place. I’ve by no means regarded again. I additionally love the companies we promote. I can not wait to inform you about them. Gross sales-R-Us assist firms grow to be extra environment friendly with their gross sales by means of coaching, analysis, management administration, and that is simply to call a couple of. We’ve got a singular strategy that is been honed by plenty of gross sales consultants over time, and I’ve seen our answer actually assist a number of firms and groups. I’ve had many consumers whose companies have been saved due to our genius answer. I do know we are able to do the identical for you. Would you be enthusiastic about studying extra?

This elevator pitch shouldn’t be efficient as a result of:

• It is approach too lengthy.
• The rep spends approach an excessive amount of time speaking about themself.
• It by no means will get particular or actionable.
• It by no means gives precise examples or attention-grabbing info.

2. Don’t use an excessive amount of jargon.

Size of Pitch: 30 Second

At Stratosphere Options, our OS-level virtualization delivers software program in containers, all of which share the system of a lone working system kernel. These containers are remoted however can talk with each other by means of well-defined channels. In the end, this allows you to use fewer assets than conventional digital machines.

This elevator pitch shouldn’t be efficient as a result of:

• It is inaccessible to somebody with out related technical data.
• It options an excessive amount of jargon.
• It tries to condense an especially difficult subject into 30 seconds.
• Its worth proposition is not clear-cut.

Bear in mind, an elevator pitch ought to solely come at another person’s prompting. If you happen to’re spontaneously reciting it to random folks, you are not doing your self any favors. But when they ask, you need to be ready with an fascinating, well-crafted pitch.

Reel in Shoppers with an Efficient Elevator Pitch

Whereas a brief speech could seem insignificant, these first conversations can maintain some weight. With a well-crafted pitch, you’ll be able to flip a single dialog with a prospect right into a long-lasting buyer, and even right into a enterprise accomplice. We hope you discovered these examples useful and are impressed to craft your individual efficient elevator pitch.

Editor’s be aware: This submit was initially revealed in August 2019 and has been up to date for comprehensiveness.