2023’s 19 Best Sales Prospecting Tools

Efficient gross sales prospecting is a multistep course of that requires systematic prospect discovery, qualification, and outreach. On this publish, you’ll study the 19 greatest gross sales prospecting instruments that can assist you have interaction together with your preferrred prospects.

From software program that leverages your accomplice ecosystem to prospect databases, each software on this checklist will help you fill your gross sales pipeline. However first, we’ll dive into the advantages gross sales prospecting instruments have in your group.

What Is a Gross sales Prospecting Software?

The Advantages of Gross sales Prospecting Instruments

The 19 Finest Gross sales Prospecting Instruments

Selecting the Proper Instruments

No matter you’re in search of, a gross sales prospecting software will make it easier to do a number of of the next:

• Determine high-quality prospects.
• Qualify and prioritize these prospects.
• Discover correct contact information in your prospects.
• Have interaction together with your prospects.

The Advantages of Gross sales Prospecting Instruments

Whereas gross sales prospecting could be carried out manually, gross sales prospecting instruments present distinctive benefits. See frequent advantages under.

You’ll increase gross sales prospecting effectivity.

In 2022, 29% of salespeople reported that bettering gross sales course of effectivity was their high aim, in keeping with HubSpot analysis.

To create a extra environment friendly gross sales course of, groups must deal with all levels of the gross sales lifecycle. That features how prospects are recognized.

In contrast to guide prospecting, gross sales prospecting software program permits you to rapidly determine potential clients. You’ll be able to automate elements of the search course of to avoid wasting time and assets.

Prospect and information high quality will enhance.

HubSpot’s 2022 Gross sales Technique Survey discovered that 18% of salespeople cite a scarcity of high-quality leads as their high problem. Your crew can also wrestle to seek out high-caliber prospects, which leads to low-quality leads.

Even in situations the place salespeople can determine clients, 19% of salespeople wrestle with getting in direct contact with decision-makers.

Gross sales prospecting software program solves each of those issues by serving to salespeople discover, qualify, and prioritize leads. Moreover, these options assist groups discover correct contact information and handle outreach.

You’ll be able to conduct gross sales prospecting at scale.

Assembly gross sales quotas is a high problem for 20% of salespeople. Actually, 26% of salespeople solely get between 1 to 10 new leads every week.

For many salespeople, exceeding this quantity is sort of unimaginable with guide prospecting.

When every stage of the prospecting course of is automated (whether or not partially or totally), your tea can pace up the invention, qualification, and outreach course of. Many gross sales prospecting instruments additionally present entry to prospect databases, which could be filtered and sorted based mostly in your preferrred buyer profile.

The 19 Finest Gross sales Prospecting Instruments

Searching for a gross sales prospecting answer, however undecided the place to begin? Our crew gathered 19 of the perfect gross sales prospecting instruments in the marketplace in 2023. Overview key options and discover out which can work greatest for you.

1. HubSpot Gross sales Lead Software program

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When you’re in search of a sturdy gross sales answer, contemplate HubSpot’s Gross sales Hub. Right here you’ll be able to each discover prospects and leverage further options to maneuver them alongside the customer’s journey.

Core options embody:

• Automated prospect checklist constructing and real-time prospect monitoring. This lets you see which firms go to your web site and what actions they carry out in your website.
• Customized views. Right here you’ll be able to type and prioritize prospects utilizing filtering standards. That features sorting by the consumer’s variety of visits, variety of web page views, location, and firm dimension.
• Automations. This helps to make sure well timed prospect engagement. You’ll be able to arrange automated notifications to alert your crew when high-priority prospects have interaction in your website.
• Automated e mail sequences. This function optimizes and boosts the effectiveness of your prospect outreach.

What we love: Except for its highly effective core prospecting options, HubSpot’s gross sales lead platform presents a complete gross sales answer.

Pricing: A restricted model is free as a part of Hubspot’s Gross sales Hub. For extra superior performance, HubSpot presents premium options within the Starter, Skilled, and Enterprise variations of Gross sales Hub. Costs begin at $45 per 30 days, $450 per 30 days, and $1,200 per 30 days, respectively.

What Customers Say

“The platform is straightforward to make use of and has an extremely good customer support crew to accompany it. I spend round two hours a day utilizing the sequencing software to prospect and have by no means had any points. We additionally use it as our CRM, which does precisely what we’d like it to. Suggest to any dimension group,” Sam H. for G2.

2. LinkedIn Gross sales Navigator

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LinkedIn has an enormous international consumer base of 875 million members. Of this consumer base, many are high-income earners which can be presently “out there” to purchase merchandise. Moreover, almost 16 million of those folks maintain possession or senior C-suite positions inside their organizations.

LinkedIn Gross sales Navigator is a gross sales software that’s designed that can assist you have interaction with prospects on this highly effective platform.

Core options embody:

• Superior search capabilities, which leverage filters equivalent to job titles, group dimension, and firm.
• Customized prospect checklist constructing and administration. Right here you’ll be able to take notes and will get alerts about related prospect updates, equivalent to job adjustments.
• Customized prospect outreach by way of LinkedIn mail.

What we love: LinkedIn Gross sales Navigator has the flexibility to faucet crucial social media platform for B2B companies. Right here yow will discover prospects with precision and ease.

Pricing: Obtainable upon request.

What Customers Say

“What I like essentially the most about LinkedIn Gross sales Navigator is the quantity of data that yow will discover about any individual or firm’s profile with out quantity limitations, together with totally different filters to pick the knowledge that you really want and what’s related for you,” Nicolas G. for G2.

3. PartnerTap

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When you’re trying to leverage your ecosystem, PartnerTap stands out as the answer for you. This enterprise answer allows “co-selling, co-marketing, and lead-sharing” amongst enterprise companions.

This works by way of a easy three-step course of:

1. You join the platform.
2. Your information is robotically pulled out of your buyer relationship administration system (CRM) or a CSV file.
3. You then invite your companions to attach on the platform at completely no value to them.

When you’ve performed this, PartnerTap permits you to uncover overlapping clients, prospects, and alternatives inside your ecosystem. That features prospects which can be present clients of a number of of your companions.

Plus, you (and your companions) have full management over what and the way a lot information you share.

What we love: For a lot of salespeople, companions are sometimes an untapped or underutilized prospecting useful resource. PartnerTap gives a non-competitive, mutually helpful system for uncovering alternatives all through your accomplice ecosystem.

Pricing: Obtainable upon request.

What Customers Say

“Effectively-organized and intuitive — time is gold in gross sales, and gross sales enablement instruments want to supply fast returns with restricted effort … [I] have by no means used one other gross sales software that does this higher,” Nick L. for G2.

4. Apollo

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Apollo is a gross sales intelligence and engagement platform that allows prospect discovery, outreach, and administration. The platform’s engagement options (particularly those who leverage automation and AI) are extremely highly effective.

Core options embody:

• A prospect database of over 250 million contacts, together with verified cellphone numbers, e mail addresses, and job titles. These prospects may also be filtered utilizing 200+ attributes.
• Prospect monitoring performance. This alerts you of job adjustments, funding information, and hiring selections.
• Synthetic Intelligence (AI). This lets you use the “Persona Lookalike” performance that means prospects based mostly in your preferrred consumer persona.

What we love: Apollo has a number of integrations. Not solely are you able to combine your CRM, Apollo additionally has a Chrome extension that permits you to discover contact particulars of LinkedIn connections.

Pricing: Restricted variations can be found without cost. For extra superior performance, paid plans begin at $39 per consumer per 30 days.

What Customers Say

“The most effective factor I like about Apollo is having the ability to discover nearly all of the emails of the decision-makers I must contact… I additionally like how integration with HubSpot works in order that I don’t must do the double work by including the results in each programs individually (+ e mail monitoring is nice too),” Kate Ok. for G2.

5. Crunchbase

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Crunchbase is an organization database that collects insights on personal and public firms. Right here you’ll be able to filter prospects based mostly on firm, investor, and funding information. Crunchbase additionally gathers the most recent information on the businesses you observe.

Core options embody:

• Entry to verified contact information. You may also join with contacts from inside the platform.
• Account suggestions based mostly on predefined standards.
• Market monitoring. This lets you acknowledge trade traits early, observe shopping for indicators and determine set off occasions.

What we love: With Crunchbase, you’ll be able to entry and monitor key monetary information and insights that point out shopping for energy and readiness. That features information associated to funding, details about funding sort, and who monetary backers are.

Pricing: A restricted model is on the market without cost. For extra superior performance, paid plans begin at $29 per consumer a month.

What Customers Say

“Nice supply of analysis for gross sales execs trying to get further data on prospects and related information in your purchasers. It’s a useful gizmo in case your account base consists of startups! Data on VC’s funding and buyers and up to date offers can [be] very useful in understanding your clients,” Donald B. for G2.

6. Usergems

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Usergems is a gross sales intelligence platform that provides two highly effective gross sales prospecting options: account monitoring and contract monitoring.

Account monitoring permits you to monitor related job adjustments inside goal organizations. You may also entry verified contact information and determine earlier “contact factors” inside the group.

Contact monitoring focuses on job adjustments for prospects, customers, leads, and former clients. Each time a former lead or buyer strikes to a brand new firm, it gives a chance to pitch your services or products to that new group by means of a heat introduction.

What we love: Not solely does Usergems provide you with a warning when a former lead or prospect leaves their firm, the platform additionally provides them to your CRM as a brand new contact (with their new data).

Pricing: Obtainable upon request.

What Customers Say

“It’s opened up a brand new buyer base for us to focus on and prospect. It’s user-friendly and has been simple in receiving the leads,” Hannah H. for G2.

7. Leadfeeder

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Leadfeeder is a B2B lead technology software program that makes use of a tracker script that can assist you determine and monitor web site guests.

Utilizing Leadfeeder you’ll be able to:

• Determine the businesses that go to your website.
• Monitor prospect conduct whereas in your website.
• Rating and qualify prospects based mostly on their exercise in your website and demographic filters.
• Arrange e mail alerts based mostly on predetermined standards, equivalent to “when X firm visits your website.”
• Combine together with your CRM for information enrichment.

Leadfeeder additionally gives a filterable contact database, which lets you contact and interact with related leads.

What we love: Prospects that go to your web site have already proven some type of curiosity in your services or products. This makes them extra prone to have interaction and convert throughout the outreach stage. With Leaderfeeder, you’ll be able to determine people who find themselves most probably to purchase.

Pricing: Restricted model obtainable without cost. For entry to extra options, paid plans begin at $79 per consumer a month.

What Customers Say

“Leadfeeder provides us a fantastic concept of which certified enterprise prospects are checking us out so we are able to observe these leads,” Ben O. for G2.

8. Bombora

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Bombora Firm Surge is a software program platform that helps customers entry and monitor intent information. To do that, Bombora collects information from a consent-based information cooperative of B2B publishers. The platform then analyzes this information utilizing machine studying and maps the info to particular companies.

This information can then be used to:

• Rating and prioritize prospects based mostly on “readiness” or curiosity.
• Plan well timed and related prospect outreach and follow-up.
• Determine “at-risk” accounts by seeing if prospects are additionally researching opponents.

What we love: Bombora permits you to arrange “automated surge stories” that periodically populate your CRM with prospects who’ve proven shopping for intent.

Pricing: Obtainable upon request.

What Customers Say

“The platform is extremely intuitive, and the consumer expertise is straightforward to make use of. My favourite a part of the software is the automated surge report and net-new account to HubSpot,” Ashden Ok. on G2.

9. UpLead

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UpLead is a platform that provides customers entry to a collection of gross sales prospecting merchandise. That features three necessary options:

• The prospector. UpLead’s prospector gives entry to a database of over 100 million contacts. This database is filterable utilizing 50+ search standards equivalent to trade, title, and site. Choose prospects can then be pushed instantly into your CRM.
• E-mail verification. The platform conducts an immediate verification process to make sure accuracy.
• Information enrichment. UpLead customers have the choice to add a prospect checklist. The platform then robotically enriches every prospect with over 50 information factors.

What we love: UpLead makes use of a pay-as-you-go system, which makes it a extra inexpensive answer for many salespeople. Customers buy “credit” that may then be used to obtain or export contacts.

Pricing: A restricted model is on the market without cost. For entry to extra options, paid plans begin at $74 per 30 days.

What Customers Say

“The leads on UpLead are extra up-to-date; I get leads with larger high quality. That’s extra necessary to me than the biggest database as a result of I do know for positive that the e-mail will get by means of… It’s inexpensive and price it,” Julia Ok. for G2.

10. HG Insights

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HG Insights is a market intelligence platform. Particularly, this platform screens the “digital infrastructure” of over 9 million firms and makes use of this information to supply actionable insights for gross sales groups.

Listed here are among the issues you are able to do with HG Insights:

• Monitor and analyze your total market. This can be utilized to estimate “vendor penetration” and determine alternatives in underserved markets.
• Determine high-quality prospects. These are prospects which can be seemingly to purchase your product based mostly on elements equivalent to the present tech stack and utilization information.
• Leverage “contextual intent information” for prospect qualification, scoring, and prioritization.

What we love: HG Insights is an particularly highly effective software for software program firms as a result of the platform focuses closely on “technographic” information. Right here, you’ll discover out which firms have put in sure applied sciences. This will help you slender your pool of prospects.

Pricing: Obtainable upon request.

What Customers Say

“This software is fairly neat. With a click on of the button, you’re capable of finding what software program stack different firms are utilizing — which is very helpful while you’re in gross sales trying to discover goal firms by programs used,” Nikko J. for G2.

11. Cognism

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Cognism is a gross sales intelligence platform that gives customers entry to a collection of merchandise. These merchandise embody:

• A prospector. Cognism permits customers to construct prospect lists (which embody e mail addresses and verified cellphone numbers) based mostly on preferrred buyer profiles.
• A Chrome extension. This software can be utilized to export contacts from LinkedIn and push contacts into the consumer’s CRM from the gross sales navigator.
• Intent information monitoring. Cognism helps customers determine prospects which can be presently “in-market” and actively trying to buy an answer.

The way in which the platform pulls this information is thru a partnership with Bombora — the customer intent platform listed earlier within the publish.

Why we suggest it: Cognism presents customers a mixture of synthetic intelligence and human verification to make sure the accuracy of its information.

Pricing: Obtainable upon request.

What Customers Say

“I take advantage of Cognism just about each day for prospecting, outreach, and monitoring intent information. The largest attraction of the platform for me is that it’s the solely answer that successfully covers each of our core markets (the US and the UK). I’ve discovered the standard of information within the US to have been wonderful up to now 12 months, and this has helped to elevate our connect-to-dial fee significantly,” Humphrey C. for G2.

12. TechTarget’s Precedence Engine

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TechTarget’s Precedence Engine is an intent information platform that helps customers have interaction with prospects of their know-how class.

Core options embody:

• Figuring out in-market prospects and constructing prospect lists based mostly on intent information.
• Qualifying and scoring prospects utilizing behavioral information. This information can be helpful for understanding the customer journey.
• Optimizing prospect outreach and bettering response charges. Precedence Engine makes use of AI-powered lead technology and intent information insights to assist within the course of.

What we love: TechTarget highlights high-quality leads. These prospects have been triple-verified and proven important curiosity in your answer by conducting related analysis with TechTarget.

Pricing: Obtainable upon request.

What Customers Say

“It’s simple to filter on particular occasions like viewing our web site/content material, their pursuits, and different attributes that we glance to go after for particular campaigns. The clicking-to-add function is a very easy method to ship contact data on to our CRM,” Christina L. for G2

13. Demandbase

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Demandbase is an account-based advertising and marketing (ABM) answer that provides a collection of intelligence options. This system works by taking first-party information out of your information sources (CRM, web site, and so on.), matching this information with data from third-party sources, after which analyzing the ensuing information to attract insights.

Listed here are among the information and insights you’ll be able to entry from Demandbase:

• Firm information. This consists of information equivalent to location, income, and variety of staff.
• Contact information. This database consists of e mail, LinkedIn, and cellphone numbers for over 113 million contacts with decision-making positions inside their group.
• Intent information. Demandbase’s intent information leverages information science to find out and rating shopping for intent based mostly on the prospect’s search exercise.

What we love: Demandbase permits you to qualify, filter, and rating prospects utilizing intent information in varied methods. For instance, you’ll be able to rating based mostly on what they seen in your website or how lengthy they spent in your website.

Pricing: Obtainable upon request.

What Customers Say

“What I like greatest about Demandbase is that it helps me determine potential clients and companions based mostly on web site guests. It’s allowed me to focus on new prospects with even a tiny quantity of curiosity that I wouldn’t have in any other case recognized,” Amanda S. for G2.

14. Vainu

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Vainu is a B2B enterprise database and gross sales intelligence software program. Core options embody:

• Firm profiles. This enables customers to filter by means of a database of tens of millions of firms and determine prospects that match their preferrred buyer profile. These profiles additionally embody contact particulars equivalent to emails and cellphone numbers.
• Workflow triggers: This enables customers to allow automation. These set off factors can be utilized to construct prospect lists based mostly on predefined standards.
• Synthetic intelligence. This helps customers determine shopping for home windows and make prospecting ideas.

What we love: Vainu permits quick access to information and simple integration with a number of platforms. One of many high causes Vainu customers love the platform, moreover its performance, is that it’s extremely simple to make use of.

Pricing: A restricted model is on the market without cost. For entry to extra options, paid plans begin at €6,600 per 12 months with a one-time onboarding price.

What Customers Say

“I like the corporate’s 360-degree view so much. It saves us lots of time within the prospect analysis section,” Pernilla C. for G2.

15. Tami

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Alt textual content: gross sales prospecting instruments, Tami dashboard

IMG identify: sales-propsecting-tools-tami

Tami permits customers to construct prospect lists from profiles in its in depth database. This database could be filtered utilizing a number of situations, together with geographical space, service provider dimension, firm sort, and even by which financial institution the prospect makes use of.

You may also entry verified emails for decision-makers inside their goal organizations. And if contacts swap jobs, you’ll be able to arrange alerts to maintain you recent.

What we love: With Tami, customers can skip the gatekeepers and go straight to the right factors of contact.

Pricing: Obtainable upon request.

What Customers Say

“You don’t should waste your time with gatekeepers; yow will discover contact particulars of particular folks to assist focus your time,” Gareth D. for G2.

16. Hunter

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Hunter is a platform for accessing verified and correct skilled e mail addresses. Plus, ends in Hunter are returned with a confidence rating, which signifies the estimated stage of accuracy of the e-mail deal with.

Core options embody:

• Area search. This enables customers to seek out the e-mail addresses of all customers linked to a selected area.
• E-mail finder. This lets you discover a skilled e mail deal with utilizing the prospect’s identify and the corporate’s web site area.
• E-mail verifier. This software permits customers to confirm the validity of an e mail.

What we love: Hunter makes discovering contact data extremely simple — even for customers which have little or no data to go on.

Pricing: Hunter gives a free model of the platform, which permits customers to conduct as much as 25 searches per 30 days. Paid plans begin at $49 per 30 days.

What Customers Say

“Hunter has a easy system to immediately generate contact data for leads…all I must do is enter the area for the corporate I’m trying to find and the identify of the contact, and it generates the e-mail,” Jacob U. for G2.

17. Groove.co

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Groove is a complete gross sales engagement platform for Salesforce. Core options embody:

• Multichannel marketing campaign automation. Groove permits customers to robotically import prospects into automated, multichannel flows and sequences. Customers can even A/B take a look at sequences and templates.
• Name automation and optimization. Groove gives a desktop app, the OmniDialler, that permits you to make calls inside the app or from any webpage. You may also floor related data earlier than or throughout calls.
• On-line assembly scheduling. Groove presents customers entry to a customizable meeting-scheduling software that permits customers to schedule emails.

What we love: Groove is an particularly highly effective software for e mail outreach and exercise monitoring.

Pricing: Obtainable upon request.

What Customers Say

“When you consider what you want when making gross sales in a web based surroundings, Groove has all the things, from reserving appointments to automated responses to follow-up emails, to learn standing. I really like this software and might’t think about doing my job with out it,” Mariana A. for G2.

18. Reply.io

Reply is a gross sales automation and engagement answer. Core options embody:

• A Chrome extension for LinkedIn integration and automation. This lets you scrape the e-mail addresses of LinkedIn customers and robotically confirm these addresses.
• Multichannel sequences. This lets you have interaction together with your prospects (preliminary outreach and follow-up) throughout a number of channels.
• AI-powered good options. This enables Reply to counsel actions based mostly in your prospect’s actions. These ideas embody holding off on additional contact and making a name whereas the prospect is very engaged.

What we love: Reply is very nice for automated chilly e mail outreach due to its superior e mail capabilities.

Pricing: This gross sales engagement software begins at $60 per consumer a month. The e-mail warmup software begins at $29 per e mail account a month. The e-mail search software presents a free model for customers.

What Customers Say

“I have to say that we aren’t disillusioned, Reply is an easy-to-use software. We managed to guide much more outbound conferences because of Reply,” Rene N. for G2.

19. Shut

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Shut is a complete CRM for small-business gross sales groups. To make use of this platform, you’ll must first import your prospect checklist into the CRM. This checklist can then be filtered utilizing search instruments and good views.

Listed here are among the issues you are able to do with Shut:

• Automate chilly calls by means of predictive dialing and leveraging Shut’s “Energy dialler.”
• Sync your current e mail supplier to obtain and ship emails inside the CRM.
• Arrange automated, custom-made, and personalised e mail sequences.

Except for these options, Shut additionally presents further options particularly for gross sales leaders equivalent to reporting and name teaching.

What we love: Shut permits you to handle and automate nearly all features of your prospect outreach and engagement with out having to leverage any add-ons.

Pricing: Costs begin at $29 per consumer a month.

What Customers Say

“I’d discover that I’d meet with prospects and after I couldn’t shut on the primary or second assembly, I’d transfer on to the following prospect. Shut has given these sorts of prospects new life by reminding me about not solely the prospect however what the potential and eventual consumer and I spoke about, giving me an edge that I didn’t have earlier than,” Tim M. for G2.

Selecting the Proper Instruments

When you’re trying to enhance your gross sales crew’s effectivity, gross sales prospecting instruments will help you get there. All you could do is choose the appropriate ones. The ideas above will help you determine prospects, discover their e mail, and keep up a correspondence after an preliminary engagement.

See which a part of your gross sales lifecycle is the slowest and most troublesome. From there, you’ll be able to choose the perfect answer to help your gross sales crew.