Everything you need to send the perfect Happy New Year email

By Pam Neely December 30, 2022

A Blissful New 12 months e mail marketing campaign is the proper alternative to attach together with your viewers, provide the proper product on the proper time, or share how grateful you’re for his or her assist.

New 12 months’s e mail campaigns deserve as a lot fanfare as another vacation e mail campaigns. And but, a lot time and power goes into planning and executing Black Friday, Cyber Monday, and Christmas e mail promotions that poor New 12 months’s usually will get forgotten.

Don’t let that occur this 12 months. New 12 months’s is a good alternative to attach together with your subscribers and kick 2023 gross sales off with a bang.  

You don’t have to start out from scratch to do it, both. That can assist you save time, AWeber has made a number of New 12 months’s-themed e mail templates. They’re mobile-friendly, simple to edit, they usually’re animated.

We’ve additionally discovered 10 concepts for New 12 months’s emails that may spark your creativeness. Use these concepts that will help you write copy or to spur you to drag collectively a New 12 months’s advertising and marketing marketing campaign. 

4 Blissful New 12 months e mail templates 

To entry the templates listed right here, log in to your AWeber account — or get a free AWeber account — then go to “Messages” > “Create a Message.”

Blissful New 12 months e mail template #1: Animated Blissful New 12 months’s

The confetti animation right here is easy, but it surely has simply sufficient glitz to draw consideration. This template has two totally different design choices to pick from, with totally different font remedies and icon choices. Select whichever model works to your model. 

Blissful New 12 months e mail template #2: Blissful New 12 months’s Fireworks

This New 12 months’s fireworks e mail template enhances a clear structure with eye-catching graphics that may get your readers’ consideration.

If you wish to skip the animations, that’s okay, too. This third fireworks template makes use of a static picture as an alternative of the animation above.

Blissful New 12 months e mail template #4: Rooftop Merry Christmas & Blissful New 12 months

It’s not too late to ship a vacation message to your viewers. This “Wishing You a Merry Christmas and Blissful New 12 months” e mail template collection is festive sufficient to work for each holidays. There are two coloration variations to select from. 

All of those e mail templates can be found in any AWeber account. Click on right here to make use of the template you want and begin writing your New 12 months’s e mail. 

10 concepts for New 12 months’s emails 

Now that you just’ve bought a template for a nice-looking New 12 months’s e mail, what do you have to say in that e mail?

We’ve bought you lined right here, too. Each one in all these ten concepts for New 12 months’s emails have labored for among the greatest newsletters and e mail entrepreneurs round. All it’s a must to do is to select the method that works greatest for you. 

1. Ship a survey e mail to seek out out what your subscribers take into consideration this 12 months or final 12 months

Surveys provide you with info you’ll be able to’t get wherever else. Additionally they provide you with insights about your viewers that may show you how to make dramatic enhancements to your small business. 

Surveys don’t must be onerous, or take a very long time to do. Even one or two questions could be sufficient. Use the survey responses for a brand new weblog publish, to your subsequent e-newsletter, or for just a few social media posts. 

Right here’s how Advertising Brew used some survey info in one in all their New 12 months’s emails:

2. Interview somebody about their targets for the upcoming 12 months, or about how they did with their targets for the earlier 12 months

Morning Brew did this for a piece of one in all their New 12 months’s emails from final 12 months. The result’s a intelligent mix of an worker profile and one particular person’s expertise with aim setting.

3. Supply a product or a product bundle that’s designed for what your viewers wants proper on the New 12 months

Everyone loves a deal. So should you’ve bought a few merchandise that could possibly be grouped collectively, wrap them up as a reduced bundle. 

4. Placed on a New 12 months’s Eve sale

Aka a “get what you actually wished” after Christmas sale. 

These might be particularly efficient should you’re a enterprise coach or should you provide enterprise companies. Many solopreneurs or firms set their enterprise 12 months to shut, appropriately sufficient, on December thirty first. So they could have finances they should spend, they usually would possibly as properly spend it with you. 

5. Assist subscribers ring within the New 12 months proper

Crate and Barrel’s ecommerce e mail right here is an apparent approach to assist individuals have fun their vacation. However you don’t have to be promoting bodily items to assist individuals have fun.

Possibly you’ve bought a e-newsletter for introverts, and you could possibly put collectively just a few concepts for the proper introvert New 12 months’s.

Otherwise you’re a relationship counselor, and perhaps you’ve just a few strategies for a romantic New 12 months’s. 

Or you’ve a baking or cooking weblog, and also you’ve bought some concepts for just a few fast and straightforward recipes for one thing scrumptious for New 12 months’s Eve. 

Any a kind of concepts might make for an ideal New 12 months’s Eve e mail. Or an ideal New 12 months’s Day e mail, too. 

6. Write up your predictions or greatest recommendation for the upcoming 12 months

In any business or area of interest, there are often just a few new tendencies which have already developed sufficient that they’re clearly going to matter for the following 12 months or so. This implies you don’t must make any loopy predictions — you simply must make just a few educated guesses about what’s more likely to occur.

Or take the choice method: Should you wrote about your predictions or recommendation for final 12 months, verify again and see how proper you had been.

7. Write up a “State of [Your Speciality]” for the upcoming 12 months

This may be a good way to supply a high-ticket course, teaching, or your signature product. Right here’s how blogger Ruth Soukup has framed her “State of Running a blog in 2022” webinar as a solution to promote her running a blog course. 

8. Supply just a few concepts for learn how to shut the 12 months out robust

Lots of people take the week between Christmas and New 12 months’s off. So should you write about something that may be associated to organizing or decluttering, now’s your time to shine. Your readers could have extra time to observe your recommendation than typical.

Even Smashing Journal, which is about digital design, considered a solution to write about decluttering: decluttering digital information. 

9. The anti-New 12 months’s decision e mail

‘Tis the season for self-improvement kicks. However not for everybody. 

Should you lean even a bit controversial — even a bit towards the established order — your subscribers would possibly reply rather well to the anti-resolution e mail. 

Right here’s how cash guru Denise Duffield-Thomas opens her anti-resolution e mail. 

It’s possible you’ll not wish to write an e mail this lengthy, and also you don’t must. You may additionally document a video and discuss why you’re cool on the entire New 12 months’s Decision factor. 

10. Ship a “12 months in evaluation” e mail

These are extraordinarily fashionable among the many startup crowd, however they are often good for anybody. 12 months in critiques are glorious for being actual together with your readers, highlighting what labored and what didn’t, and taking uncooked expertise and distilling into insights and rules to stay by going ahead.

Further credit score: Ask your readers to share their 12 months in critiques. You’ll get unimaginable insights into what they need, what they’re fighting, and what’s working greatest for them. #brilliantaudienceresearch

Get your Blissful New 12 months e mail prepared right this moment

New 12 months’s emails might be stuffed with glitz and confetti or only a easy, real seasonal greeting. All that issues is that they’re genuine to you and join together with your viewers. So take what you’ve discovered right here, log into your AWeber account, and get began.

We’d love to listen to what kind of New 12 months’s e mail you’ve determined to ship, too. Inform us about it within the feedback.