25 of the Best Website Homepage Design Examples

You by no means get a second likelihood to make a primary impression. That’s why you want considerate homepage design.

When designing your website, consider your homepage as a digital entrance door. If a brand new customer doesn’t like what they see, their knee-jerk response is to hit the “again” button.

So, what makes a web site’s homepage design sensible as a substitute of bland? On this submit, you’ll be taught the ins and outs of house web page design. Then, you’ll be able to see websites that put these greatest practices to work.

Homepage Design Greatest Practices

The entire homepage designs proven right here mix the next parts. Not each web page is ideal, however the perfect web site designs get many of those parts proper.

1. The design clearly solutions who you’re, what you do, and the way guests can have interaction along with your website.

If you happen to’re a widely known model or firm (i.e., Coca-Cola), you may get away with not having to explain who you’re and what you do. Nevertheless, most companies nonetheless must reply these questions so that every customer is aware of they’re in the best place.

Steven Krugg sums it up greatest in his bestselling e book, Do not Make Me Assume: If guests can’t determine what it’s you do inside seconds, they received’t stick round lengthy.

2. The design resonates with the audience.

A homepage must be narrowly targeted — talking to the best folks of their language. The perfect homepages keep away from company jargon and remove fluff.

3. The design communicates a compelling worth proposition.

When a customer arrives in your homepage, your design must compel them to stay round. Due to this fact, the homepage is the perfect place to nail your worth proposition so prospects select to remain in your web site.

4. The design is optimized for a number of units.

Cellular units accounted for 65.85% of world visitors in October 2022. So clearly, your web site must be mobile-friendly if you wish to appeal to a major share of the web market.

A mobile-friendly web site is simple to navigate. Keep away from “flashy” objects that get in the best way of shopping. That features flash banners, animations, pop-ups, and different pointless parts.

5. The design contains calls-to-action (CTAs).

Calls-to-action allow you to encourage guests to take particular actions. Examples embrace “Free Trial,” “Schedule a Demo,” “Purchase Now,” or “Be taught Extra.”

Most homepages use main and secondary calls-to-action to direct guests to the following logical step.

Keep in mind, the homepage’s objective is to compel guests to dig deeper into your web site. CTAs inform them what to do subsequent, so that they don’t get overwhelmed or misplaced. Extra importantly, CTAs flip your homepage right into a gross sales engine and never simply brochure-wear.

6. The design is all the time altering.

The perfect house pages are dynamic. They consistently change to mirror their guests’ wants, issues, and questions.

Some homepages additionally use A/B testing or dynamic content material to make knowledgeable modifications.

7. The design is efficient.

A well-designed web page is important for constructing belief, speaking worth, and navigating guests to the following step. These homepages successfully use structure, white area, colours, fonts, and different supporting parts.

Now, get able to find out about glorious homepage design via the next 23 real-life examples.

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1. FreshBooks

FreshBooks is an accounting software program for small and medium-sized companies. And the location’s homepage makes the corporate’s mission clear. The web page lays out FreshBooks’ options so guests can rapidly perceive what they stand to achieve from attempting the software out.

There’s an important use of distinction and positioning with the first calls-to-action. It’s clear the corporate needs you to transform whenever you arrive. “Attempt for Free” can be a really compelling CTA.

What we love: FreshBooks makes use of buyer testimonials to inform real-world tales of buyer success. In addition they make use of social proof by together with star rankings from third-party websites.

2. A24 Movies

The movie firm’s homepage is made up of solely trailers for its new movies. It is a nice technique to showcase A24’s work in an enticing manner.

What we love: This web site showcases the perfect of easy design. Every merchandise on the homepage is a full row — consisting solely of 1 picture and enormous textual content. Nothing is cluttered and every featured film or store merchandise pops.

3. Omsom

With a headline that reads “Actual Asian flavors in minutes,” guests know precisely what they’re getting as soon as they land on this homepage. Omsom sells packets that embrace the spices and base elements for Asian cooking. Prospects simply want so as to add veggies and protein.

What follows as you scroll is Omsom’s worth proposition and the way their product works. These sections are very important as they provide skeptical guests extra causes to buy with the model.

What we love: The hero part options critiques, a free transport supply, and a luxurious picture. These parts encourage guests to take motion even earlier than scrolling.

4. HubSpot

We’ll take a second to toot our personal horn. HubSpot’s homepage begins with an attention grabbing headline that explains what we do and for who.

This info is adopted by a twin CTA. You’ll be able to select to e book a demo or join free.

What we love: There’s a intelligent use of figures and statistics to point out the vastness of HubSpot’s neighborhood. Seeing 150,000+ customers in over 120 international locations will instill belief in guests.

5. Pixelgrade

At a look, you’ll be able to inform what Pixelgrade presents: WordPress themes. The massive title, adopted by a descriptive subtitle, lets guests know what to anticipate.

The correct aspect provides you a glimpse of how their WordPress themes look. Then, as you scroll, the web page offers three the reason why you must use Pixelgrade. Every purpose is adopted by a testimonial from real-life clients.

What we love: The design is straightforward, and the colour mixture does an important job of constructing the call-to-action stand out.

6. Mint

Mint’s house web page makes the corporate’s message clear: Their app makes managing your cash easy.

Simplicity is bolstered all through the homepage design. The location provides off a safe however easygoing vibe, which is crucial for a product that handles monetary info. There’s no-jargon or complicated language.

The web page additionally incorporates a easy, direct, compelling call-to-action copy: “Join free.”

What we love: The point out of 30 million customers is a superb use of social proof. This can seemingly persuade guests to strive the software.

7. Dropbox

Dropbox additionally depends on easy design and branding. It contains solely what is crucial: A big, related picture with supporting copy and a “Get began” call-to-action button.

Its sub-headline is straightforward but highly effective: “Straightforward to make use of, dependable, non-public, and safe. It’s no marvel Dropbox is the selection for storing and sharing your most essential information.” No must decode jargon to determine what Dropbox actually does.

What we love: All through the homepage, Dropbox describes totally different use instances for his or her software. Doing so helps guests know precisely how (and if) Dropbox may also help them.

8. Chipotle

The homepage is a superb instance of agility and fixed change. Chipotle’s present homepage is all in regards to the newest addition to its menu.

You can even see the corporate’s different service choices properly. That features on-line ordering, present playing cards, and catering.

What we love: The meals images is detailed and exquisite. The photographs make guests hungry simply by wanting. Now that’s an efficient use of visuals.

9. 4 Rivers Smokehouse

Drool. That is what I believe after I arrive on the web site for 4 Rivers Smokehouse. Implausible images and the headline “Household Owned. Domestically Made. Neighborhood Centered” simply promote the expertise.

As you scroll, you’re taken on a tour of the companies, menu, and folks having a good time.

What we love: A short be aware in regards to the firm’s historical past is discovered on the backside of the web page. The corporate’s story provides to the model’s authenticity and deepens its relationship with clients.

10. eWedding

For these love birds planning their massive day, eWedding is a superb vacation spot for constructing a customized marriage ceremony web site. The homepage isn’t cluttered and solely contains the required parts to get you began.

The homepage contains glorious product visuals, an important headline, and a call-to-action that reduces friction with the copy, “Begin now.”

To persuade extra guests to make use of eWedding, the location has a price calculator that helps estimate how a lot {couples} may save on complete RSVP, a money registry, and a customized web site.

What we love: The reside counter of the variety of marriage ceremony web sites constructed utilizing eWedding (over 900,000) is superb social proof.

11. Spotify

Spotify has mastered the mantra “much less is extra.” Guests are instantly greeted by a easy worth proposition. They’ll play songs and podcasts without charge. A easy CTA takes you to a signup web page.

As you scroll, the web page explains why you must select Spotify. The location reinforces you could get began proper now “no bank card required.”

What we love: Spotify’s homepage features a quick FAQ. Every query explains use the platform, together with make a playlist and the place to search out podcasts. Easy solutions showcase that Spotify is simple to make use of.

12. Colorsmith

Keep in mind, your private home web page ought to clarify what your product does.

Colorsmith exhibits that explaining your mission may be easy. The “customized hair coloration for males” headline instantly tells guests what the web site is about — thereby eliminating any confusion.

Below the headline is a video displaying actual folks utilizing Colorsmith of their routine. This video attracts an viewers in and helps them create a psychological image of themselves utilizing the merchandise.

What we love: There’s a constant use of the “Craft My Colour” CTA. A single CTA all through the web page limits distractions and clarifies the specified plan of action for guests.

13. Melyssa Griffin

Melyssa Griffin’s website showcases each her experience and character.

Melyssa does properly to incorporate a picture of herself so guests can get conversant in her. She isn’t only a random web site. She makes it clear she’s a human whom folks can hook up with.

The web page makes use of shiny colours with out being overwhelming, making it simple to grasp Melyssa’s central enterprise choices.

What we love: Guests are invited to take a fast quiz. This permits guests to be taught their cash administration archetype, whereas Melyssa generates leads.

14. 9 Lives Basis

If you happen to’re a nonprofit in quest of a web site function mannequin, look no additional. 9 Lives is a California-based cat adoption middle. Their headline “discovering properties for cats and kittens” makes their mission clear.

As you scroll, you’ll see other ways you may get concerned with the rescue — and that’s not simply adopting a cat. You’ll be able to find out about methods to provide, vaccination choices on your furry good friend, and methods to volunteer.

What we love: Nonprofits can profit from a number of CTAs. Your own home web page ought to lay out the numerous methods folks can work together along with your group.

15. Digiday

In contrast to different on-line information publications that inundate homepages with as many headlines and pictures as doable, a single article takes up most of Digiday’s high part.

Its featured picture is eye-catching, and the headline simply asks to be clicked.

What we love: The highest of the homepage solely has one icon to click on — which leads you to a subscription web page.

16. Jill Konrath

This homepage will get straight to the purpose. From the headline and sub-headline, it’s clear precisely what Jill Konrath does (and the way she may also help your small business).

Guests may also simply discover Jill’s thought management supplies, which is essential to establishing her credibility as a keynote speaker. The pop-up subscription CTA makes use of social proof to get you to affix her hundreds of different followers.

What we love: It’s simple to subscribe to the e-newsletter and get in contact — two of her main calls-to-action.

17. Evernote

Over time, Evernote has turned from a easy note-saving app into a collection of enterprise merchandise. Evernote does a wonderful job of packaging many potential messages into a couple of key advantages.

This homepage makes use of a mix of white area and its signature shiny inexperienced and white highlights to make conversion paths stand out. Following a easy headline (“Tame your work, arrange your life”), the attention path then leads you to its call-to-action, “Signal Up For Free.”

What we love: Evernote additionally presents a one-click sign-up course of via Google to assist guests save much more time.

18. Telerik by Progress

“Stuffy enterprise” isn’t the sensation you get from Telerik’s web site. For an organization that gives many expertise merchandise, its daring colours, enjoyable designs, and videography give off a Google-like vibe.

The web site makes use of a easy, high-level overview of its six product presents. It’s a really clear manner of speaking what the corporate does and the way folks can be taught extra.

What we love: The copy is light-weight and straightforward to learn. It speaks the language of its clients.

19. Basecamp

Basecamp’s homepage contains a sensible headline and sub-headline that explains what they do and the way they’re totally different from the remainder. The decision-to-action is daring and above the fold.

What we love: On this instance, the corporate selected a extra blog-like homepage (or single-page website strategy), offering rather more product info.

20. charity: water

Charity: water makes use of visuals, artistic copy, and use of interactive internet design to have interaction guests. The web site’s important goal, to simply accept donations, is delivered to the forefront with the fee gateway proper above the fold.

For individuals who miss the donation gateway on the high of the web page, the web site additionally exhibits different methods they will donate as soon as they scroll beneath the fold.

What we love: This nonprofit employs nice makes use of of video and images, notably in capturing emotion that causes motion.

21. TechValidate

Software program instruments ought to clarify their worth proposition and the way their product works on their homepages. TechValidate executes this temporary with mastery — pairing lovely design with important info.

This homepage is superbly designed, making use of white area, contrasting colours, and customer-centric design. The headline is evident and compelling, as is the call-to-action.

What we love: The product’s video is entrance and middle. Prospects know simply what to look at to be taught extra.

22. Medium

Medium’s homepage makes use of a easy header, sub-header, and CTA button earlier than drawing guests’ consideration to the trending tales — the principle level of the web site.

What we love: The homepage makes use of social proof to get guests to start out clicking round. The “Trending on Medium” part lets guests know the place to search out high-quality content material.

23. Type Snacks

Type Snacks web site makes you hungry simply from the pictures. The daring colours produce distinction, making the phrases and pictures stand out on the web page.

The web site additionally makes use of a carousel to point out the model’s big range of merchandise. The entire choices reinforce that anybody can discover their new favourite snack.

Nevertheless, Type’s web site is extra than simply promoting particular person merchandise. The homepage additionally introduces guests to gifting cubes, build-your-own-box choices, and mini merchandise.

What we love: Type’s web site additionally contains a subscription possibility. Right here, the model clearly lays out the advantages guests would get pleasure from in the event that they subscribed.

24. Ahrefs

Ahrefs presents many instruments that may assist groups enhance their web optimization. Nevertheless, the house web page retains choices easy, prompting guests to enroll.

Simplicity is bolstered by the location’s design. There’s no muddle due to the stable background and easy typography. The colour distinction between the blue, white, and orange colours is eye-catching and makes the headline and CTA pop.

What we love: Ahrefs makes use of totally different social proof parts all through the web page. As an example, guests can see the variety of new Ahrefs accounts created up to now week above the fold.

25. Ellevest

“Your cash objectives are private.” This headline is highly effective and makes guests need to be taught extra in regards to the product. The photographs present, fairly than inform, one of many firm’s worth propositions: a cell app, pair of scales, and calculator that transfer with you.

What we love: “Get Began” is a superb CTA — in actual fact, we use it ourselves right here at HubSpot. When clicked, it takes guests via a couple of easy steps to arrange a profile and begin investing.

Constructing the Greatest House Web page

Relating to lovely homepage design, bear in mind: Much less is extra. Your homepage’s job is to current your mission and clarify what guests can acquire out of your providing.

Hold these greatest practices in thoughts whenever you revisit your website. Quickly, you’ll be in your strategy to making our checklist.