Delta Airlines Is Creating an In-Flight Media Hub to Grow Its Customers on the Ground

For each 10 individuals flying any given Delta Air Traces flight, simply 4 are members of the Airline’s loyalty program, SkyMiles.

A stat like that underscores the chance for the airline to develop its first-party information and supply a wealthy in-flight expertise. A method it’s doing that’s by providing free Wi-Fi and different in-flight leisure choices for SkyMiles members.

In accordance with Delta CMO Tim Mapes, “40% of any given airplane are SkyMiles members, 60%, subsequently aren’t, which is a big development alternative,” he instructed Adweek following Thursday’s announcement right here at CES.