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Tremendous Bowl advertisements are costlier than ever, costing as much as $7 million for a 30-second spot. So how do manufacturers with out deep pockets piggyback on the numerous halo of the Massive Recreation with out spending their annual budgets? Go regional.
A regional purchase is a purchase order of in-game media in sure markets the place manufacturers know they are going to have success. The community should provide a sure variety of regional spots all through the sport for individuals who need to give attention to a sure market, just like the Pacific Northwest or New England—and even one very particular city space, as Dogfish Head beer is doing within the comparatively small Delmarva peninsula.
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