Introducing Buffer’s AI Assistant

I’m most likely not alone in dreaming about having an assistant to assist me out with posting on social media.

Somebody to bounce concepts off, somebody to assist me write updates, even somebody to translate my posts.

I’ve imagined this assistant styling my posts in particular methods to assist me enhance my engagement on social and develop my viewers on-line.

This dream has been pure fantasy … till at the moment.

Say hello to Buffer’s AI Assistant

Immediately, we’re extraordinarily excited to introduce Buffer’s AI Assistant

Buffer’s AI Assistant can generate new posts in your Buffer schedule, repurpose present posts, and provide you with countless new concepts—serving to you develop your followers and super-charge your engagement.

Plus, it’s obtainable to all Buffer customers (together with these on a free plan).

Have a look 👇

Why AI and why now?

Until you’ve been residing below a rock, you’re most likely conscious of the massive wave of AI tech now available. Instruments like Chat-GPT, DALL-E and Google’s Bard are sweeping the market and dramatically altering the best way we work.

At Buffer, we like to remain conscious of those traits, however not dive head first into them for the sake of it.

So, why AI, and why now?

Effectively, since launching again in 2010, we’ve been centered on serving to folks develop their following and create click-worthy content material.

We wish all Buffer customers to see vital development of their viewers and real boosts in engagement, all with out spending cash on adverts, or hoovering up numerous time.

AI represented a really possible way of serving to Buffer customers obtain this.

An assistant not a substitute

Buffer’s AI Assistant is precisely what it’s known as. An assistant.

We need to be clear. This isn’t a software that can exchange creators. We don’t count on the software to take away creativity. We are able to’t see it getting used as a substitute of typical human creation.

Umber, a content material author right here at Buffer shared her very actual issues about AI. She talked about her unwillingness to make use of the brand new tech and her fears about the way it would possibly exchange real, actual, human creativity.

This isn’t how we count on Buffer’s AI Assistant for use. It’s an aide, designed to assist. Not a stand-in for you.

You would possibly use Buffer’s AI Assistant to:

• To rephrase your publish to make it much less formal (strive it)
• To rewrite your LinkedIn publish right into a Twitter Thread (strive it)
• To repurpose final 12 months’s greatest performing publish by tweaking the copy (strive it)
• To counsel a caption in your Instagram Reel (strive it)
• To write down a publish in your newest weblog (strive it)
• To brainstorm concepts in your newest marketing campaign (strive it)
• To translate your publish into Spanish (strive it)

Don’t count on Buffer’s AI Assistant to completely run your social media accounts. It received’t.

Use it as an aide, one thing that can assist you enhance your copy and to avoid wasting you time.

So, how will it assist me?

Right here’s the enjoyable bit. Buffer’s AI Assistant can (if utilized in the precise method) dramatically prevent time, assist develop your followers and create participating, click-worthy posts for any channel you please.

Our 40 beta customers have been placing the AI via its paces and have discovered it helps with quite a lot of totally different use instances. Listed below are a few of our favorites:

• Create concepts: Rapidly create participating posts with out the necessity for painstaking brainstorming.
• Be related: Create customized posts for various audiences to enhance engagement throughout each channel.
• Run experiments: Generate a number of variations of a publish to A/B check and decide the best method.
• Keep constant: Set pointers for the tone and elegance of posts to make sure Buffer AI Assistant sticks with a constant model voice.
• Comply with traits: Immediately producing well timed, related posts to capitalize on the newest traits.
• Quick translation: Generate posts in a number of languages to achieve a worldwide viewers.
• Straightforward engagement: Reply to frequent buyer inquiries or feedback in half the time with Buffer AI Assistant.
• Repurpose posts: Simply repurpose a viral publish into dozens of variants for various channels to maximise the attain.

What’s subsequent?

We are able to’t wait to see how you may use Buffer’s AI Assistant, however we must always make it clear that the product continues to be in Open Beta. It’s not the completed article.

This implies you need to count on to see vital enhancements to the function over the approaching weeks and months. And also you’ll see updates to the pricing and utilization limits.

Proper now, we’re solely providing a one-time allocation of AI Credit which don’t replenish.

Each time you generate a response utilizing AI, it’ll eat one AI Credit score. These AI Credit don’t robotically renew every month. This can seemingly change once we exit Beta, however for now strive to not use all of your AI Credit directly. To see what number of AI Credit you could have remaining, merely hover over the Generate button in Concepts.

The variety of AI Credit we’ve allotted throughout this Beta interval relies on what kind of plan you’re on. In the event you’re eager on getting extra Credit, you’ll have to improve your plan or add an additional channel. Right here’s how we’ve allotted AI Credit throughout the Beta interval:

• Free plan = 50 AI Credit
• Necessities plan = 150 AI Credit (+150 for every extra channel related)
• Crew plans = 300 AI Credit (+300 for every extra channel related)
• Company plans = 3,000 AI Credit (+300 for every extra channel related)

For instance, these on the Necessities plan with 4 Channels related can have entry to 600 AI Credit (150 x 4 Channels).

We are able to’t wait to see what you consider our AI Assistant. If in case you have suggestions, please do send us a tweet and let us know.

Uncover seven distinctive methods to make use of Buffer’s AI Assistant right here.

Need to check out Buffer’s AI Assistant for your self? Get began at the moment, totally free!