20 Google Analytics Alternatives – Moz

The adage is that when you’re not paying for the service, you’re the product. Sadly, this rings very true within the analytics world.

The analytics house is altering, although, and there are various options — each free and paid — that keep in mind privateness, cookie-less monitoring, GDPR compliance, core net vitals, and extra. The present chief within the analytics house is Common Analytics (UA), which has been monitoring net information since 2005. However Google goes to cease monitoring any new information in UA as of July 1, 2023 (Comfortable Canada Day?).

This can be a transfer to get customers emigrate to Google Analytics 4 (GA4), which is a complete new manner of monitoring and navigating. In a transfer from classes to an occasion mannequin, GA4 would require some information and familiarity to rise up and working, as there’s fairly a bit altering.

In the event you haven’t but arrange GA4 but, or are on the fence, now’s the time to check out what else is on the market and the way the panorama has modified. We have damaged the options up into three classes:

Net Analytics

Greater than a customer counter, however typically simplified, net analytics suppliers deal with giving providers to small companies, bloggers, and small web sites. Their metrics are additionally the closest to Google Analytics. A lot of the net analytics instruments under are straightforward to take care of, fast to put in, and do not want self-hosting. Nonetheless, some will supply self-hosting along with their common providers.

Fathom Analytics

Launched in 2018, Fathom Analytics is a cookie-less, privacy-focused Google Analytics different that’s actually easy to make use of. They care about person privateness and pioneered proprietary routes in compliance with the EU for EU guests. Calling the route “EU isolation”, Fathom Analytics can also be GDPR, PECR, COPPA, CCPA, and ePrivacy compliant.

Options of Fathom Analytics embody:

• Seven-day free trial

• Costs begin at $14 per thirty days for as much as 100,000 web page views

• Can embody as much as 50 websites

• Exhibits stay guests and the place they’re navigating

• Gives uptime monitoring, occasion filtering, e-mail stories, advert blocker bypassing, stay customer info, and way more from a bootstrapped firm

Being privacy-focused, Fathom Analytics has a lovely interface and provides limitless CSV exports of your information accessible at any time. This lets you conveniently join it to different information sources. As well as, Fathom is predicted to launch a backup possibility for GA information within the close to future.

DEMO FATHOM ANALYTICS

Matomo

Beforehand named Pikqwik, Matomo (“maintain your information in your individual palms”) is an open-source, cookie-free monitoring, and GDPR-compliant analytics instrument providing a search engine and key phrases part the place you possibly can join with Google Search Console information.

Extra Matomo options embody:

• Customizable dashboard.

• Actual-time information insights (pages visited, customer abstract, conversions, and so on).

• E-commerce analytics.

• Occasion monitoring (analyzes person interplay on apps or web sites).

• Measures CTR, clicks, and impressions for textual content and picture banners in addition to different web page components.

• Customer geolocation (stats could be seen on maps by metropolis, area, or nation).

• Web page and website pace stories.

• Web page efficiency (variety of views, bounce charges).

You’ll be able to host Matomo by yourself servers without cost. In any other case, their cloud pricing begins at $29/month after a 21-day free trial for 50,000 hits (as much as 30 web sites).

DEMO MATOMO

Cloudflare

In the event you’re already utilizing Cloudflare’s CDN resolution, then there is no setup required. You’ll be able to merely authorize the online analytics to start out monitoring inside your account. You’ll be able to add as much as 10 web sites without cost, and there is no want for a cookie banner, since they don’t gather private information.

Along with monitoring customary metrics — web page views, visits, load instances, bandwidth, and so on. — Cloudflare has integrated Core Net Vitals metrics. These are measured every throughout your tracked web sites, and may e-mail you weekly with updates — very helpful.

Cloudflare set up is mild on web page load, since you possibly can proxy it via your Cloudflare setup. Alternatively, you possibly can set up their light-weight Javascript code (or “beacon”, as they name it).

Though Cloudflare would not say they’re GDPR compliant, what they do say is that they’re thought of an “Operator Important Providers” underneath the EU Directive on Safety of Community and Info Techniques. You’ll be able to assume that Cloudflare is monitoring one thing alongside the best way, with a free price ticket and with different choices accessible the place information could possibly be shared.

Cloudflare is closest to server analytics with out going on to your server. It is solely accessible in particular areas, so that you might need to pay for this.

DEMO CLOUDFLARE

Adobe Analytics

Adobe Analytics is a well-liked evaluation platform that gives instruments important for accumulating related information regarding buyer expertise. Firm analysts and on-line entrepreneurs incessantly depend upon it for enhancing buyer satisfaction.

Making use of Adobe Analytics to your corporation web site will help you identify what results in conversions. For instance, did altering content material or the CTA enhance conversions? Did including extra visible aids enhance the variety of inquiries a couple of sure service or product?

Adobe analytics is marketed as an enterprise analytics resolution with viewers insights, promoting analytics, cohort evaluation, buyer journey evaluation, remarketing triggers, and way more. It actually may suit your net analytics or product analytics relying on how your group deploys it, and it has been round for fairly some time identical to Google Analytics.

REQUEST A DEMO FOR ADOBE ANALYTICS

Clicky

Privateness-friendly net analytics instrument Clicky is simple to navigate and provides metrics just like Google Analytics. Nonetheless, Clicky embodies the texture of server analytics instruments whereas making their interface easy and fast-loading, because of minimal graphics.

Options of Clicky embody:

Clicky additionally supplies a developer API and white labeling of their resolution, the place you possibly can create your individual theme for higher model integration beginning at $49/month as a part of their hosted service. In addition they supply a free tier when you’re seeking to strive it out with restricted options.

DEMO CLICKY

Easy Analytics

EU-hosted, privacy-based Easy Analytics provides instruments to make use of for checking your web sites each day. Easy Analytics doesn’t gather cookies, IP addresses, or any distinctive identifiers. Their bundle supplies a bypass of advert blockers, hides referral spam, and consists of an iOS app. You’ll be able to even embed a widget to get public net statistics.

This GA different provides some nifty occasions which might be gathered by default for ease of use. These embody e-mail clicks, outbound hyperlinks, and recordsdata to streamline monitoring. All of Easy Analytics options come collectively in a UI that is a easy dashboard offering fast “out and in” instances — a lot faster, the truth is, than it could take to get to the right property utilizing Google Analytics.

Easy Analytics provides a free 14-day trial. In the event you resolve to maintain Easy Analytics, you may pay $19/month, or $9/month when you pay a yr prematurely.

DEMO SIMPLE ANALYTICS

Pirsch

An open-source, cookie-free net analytics different to Google Analytics, Pirsch seamlessly integrates into web sites and WordPress with plugins. A developer-friendly analytics providing a versatile, spectacular API, server-side integrations, and SDKs, Pirsch supplies Golang (Go), PHP SDK, JavaScript, or a community-provided code to embed snippets. Pirsch additionally works with Google Search Console.

You’ll be able to carry out any operate you need from the Pirsch dashboard, like viewing statistics or including web sites.

Get began by viewing Pirsch’s stay demo or opting in on their 30-day free trial. Paying for Pirsch is barely $5 per thirty days when you select annual billing. If you wish to make month-to-month funds, the associated fee will increase to $6 per thirty days.

DEMO PIRSCH

Believable

A privacy-friendly, open-source net analytics platform, Believable is cookie-free and totally compliant with PECR, CCPA, and GDPR. Believable is a well-liked different to Google Analytics due to its simplicity, light-weight script, and talent to scale back bounce charges by expediting website loading.

You’ll be able to simply section information into particular metrics, analyze darkish visitors by way of Urchin Monitoring Module (UTM) parameters, and observe what number of outbound hyperlink clicks you get.

Believable provides a 30-day free trial possibility that gives limitless utilization of its options with out requiring a bank card. As soon as your free trial has ended, you possibly can pay $9 per thirty days for as much as 10,000 web page views. In the event you select yearly billing, you get two months of free use. Limitless information retention, slack/e-mail stories, and occasion customization are additionally supplied with a paid subscription to Believable.

DEMO PLAUSIBLE

Umami

Umami is GDPR-compliant, open-source, cookie-free, and doesn’t observe customers or collect private information throughout web sites. By anonymizing any info collected, Umami prevents the identification of particular person customers. As well as, you will not want to fret about staying compliant with consistently altering privateness lawsi.

Options of Umami embody:

• Cellular-friendly so you possibly can see stats in your telephone at any time.

• Because you host Umami underneath your area, you will not see any ad-blockers such as you see when utilizing Google Analytics.

• Public sharing of your stats is out there utilizing an completely generated URL.

• Umami’s light-weight monitoring script hundreds nearly immediately and will not decelerate the loading of your web site.

• A single set up of Umami permits monitoring of a limiteless variety of websites. You may also observe particular person URLs and subdomains.

Since Umami is an open-source platform and self-hosted, it is free to make use of. Umami says a cloud-based model of its analytics is coming quickly.

SIGN UP FOR UMAMI

Product (habits) analytics

Though product analytics usually are not all the time GDPR-compliant, they supply highly effective analytic instruments that embody beneficial components like segmentation and deeper ranges of customization. For that cause and others, product analytics include a better upkeep value. Listed below are a number of product analytics instruments which might be wonderful Google Analytics options for monitoring buyer habits.

Hubspot Analytics

The visitors analytics instrument supplied by Hubspot Analytics provides distinctive evaluation information for breaking down web page views, new contacts, and even entrance/exit info concerning how lengthy guests remained on particular net pages. You may also set up a monitoring code to exterior websites so you possibly can observe visitors stats.

Extra options embody:

• Bounce price percentages.

• Variety of call-to-action views/variety of CTA clicks.

• Conversion charges of holiday makers who click on in your CTA.

• Entry to particular URLs or nation stats.

A subscription to a starter Hubspot Analytics platform is $45 per thirty days. You’ll be able to select month-to-month or annual billing, which is $540.

Knowledgeable subscription to Hubspot Analytics begins at $800 per thirty days ($9,600 for one yr). This subscription offers you multi-language content material, video administration and internet hosting, telephone help, and A/B testing.

An enterprise subscription begins at $3,600 per thirty days ($43,200 per yr). You get 10,000 advertising contacts with this subscription, with extra contacts accessible on the market in increments.

FREE HUBSPOT ANALYTICS TRIAL

Kissmetrics

Kissmetrics provides analytics for e-commerce and SaaS web sites. Kissmetrics for SaaS offers you deep insights into the kind of content material and options which might be fueling conversions, changing trials into conversions, and lowering churn.

Kissmetrics detects traits that drive conversions and retain common consumers, so you possibly can modify website components appropriately. This distinctive analytics instrument additionally streamlines checkout funnels and integrates with Shopify.

Pricing for Kissmetrics SaaS entails three tiers:

Heap

Heap Analytics works on cellular and PC gadgets, shortly captures practically all behavioral parameters, and helps first or third-party set up. You may also create particular person identities for customers over quite a few classes and augmented product info to buy/gross sales occasions.

Heap options embody:

FREE TRIAL

FullStory

The makers of Fullstory state that if you know the way to repeat and paste, you may don’t have any hassle setting it up. This analytics platform additionally provides “private-by-default” talents that ensures masking of textual content components at their supply.

Their options embody, however usually are not restricted to:

FREE TRIAL

Mixpanel

Mixpanel provides a free subscription that offers entry to core stories, limitless information historical past, and EU or U.S. information residency. Mixpanel could be sliced and diced to suit so many conditions, it’s versatile and moldable for a lot of companies at many ranges.

For $25 per thirty days underneath their progress plan, you get all of the free options, plus information modeling, group analytics, and stories detailing causal inference. Mixpanel additionally consists of options akin to:

• Segmenting customers based mostly on actions

• Combine with Slack to share stories, even when they don’t use Mixpanel

• No limits on the quantity of occasions tracked

• Group Dashboards with Alerts

• Determine prime person paths and drop-off factors

• Understanding of conversion factors throughout the funnel

• And far way more.

It is utilized by 30% of Fortune 100 SaaS corporations and when you want customized pricing and plans,

CONTACT MIXPANEL SALES

Amplitude Analytics

In accordance with a report accessible right here, Amplitude is persistently ranked as #1 amongst different product analytics platforms, prime software program merchandise, and buyer satisfaction. You’ll be able to analyze collected information with quick self-serve analytics that don’t require SQL.

You should utilize Amplitude to…

• Discover behavioral information

• Measure buyer engagement

• Use product intelligence to construct quicker

• Perceive channel efficiency

• Reply questions between, product, advertising, engineering & analytics

The Begin Amplitude bundle is free and provides limitless information locations, customers, and information sources. You additionally get 10 million occasions (streamed or unstreamed) per thirty days.

Their paid plans begin with customizations on prime of that together with superior behavioral analytics & customized occasion values.

CONTACT SALES FOR GROWTH OR ENTERPRISE PACKAGES or when you’re a startup you possibly can apply for a free yr of Amplitude Scholarship!

Phase

Phase which was acquired by Twilio in 2020 provides superior e-mail onboarding and intuitive insights in SMS marketing campaign and e-mail efficiency & that’s only one arm of what it does. Phase makes use of just one API to gather information throughout all platforms. In addition they have SDKs for Android, iOS, JavaScript, and over 20 server-side languages. They’ve been written as a expertise startup that lets organizations pull buyer information from one app into one other & they’ve as of writing over 300 integrations!

Phase has clients throughout industries together with media, medical, B2B, retail and from startup to enterprise. As properly you possibly can add your buyer information into their information warehouse to maintain your information there so they may match into the information warehousing class under too.

To get began utilizing Phase, merely make a free account which permits for 1,000 guests from two sources and entry to their 300 integrations or their paid tiers begin at $120/month the place you possibly can join a group account.

Rudderstack

Rudderstack supplies builders all they should get began instantly with this product/habits analytics. Options of Rudderstack embody figuring out nameless cellular and net customers, customizing locations via the appliance of real-time modifications to occasion payloads, and robotically occupying warehouses with occasion and person report schemas.

The free model of Rudderstack offers you 5 million occasions per thirty days, over 16 SDK sources and greater than 180 cloud locations. Like Phase you should use Rudderstack as an information warehouse in your buyer information and so they’ve constructed their platform as warehouse-first and constructed for builders.

The Professional model begins at $500 per thirty days. You get the free options, plus e-mail help, a technical account supervisor, and even customized integrations within the greater tiers. Request pricing for the Enterprise model of Rudderstack right here.

Information warehousing options

It is all the time good to have your information backed up and when you’ve got quite a lot of historical past in Common Analytics it could be an excellent place to start out. There are even providers to attach all these options collectively seamlessly, akin to Funnel. Whereas these have extra prices, it can save you all of your information for a few years and not using a downside arising so you possibly can consult with them when want be.

Google BigQuery / Google Cloud

Obtainable with a straightforward connection to your GA4 information when you’re leaning that manner. Google lists BigQuery as enterprise and there might be limits to how a lot information you possibly can ship to BigQuery earlier than paying. They provide real-time analytics with built-in question acceleration and with the dimensions of knowledge that Google handles we could be fairly certain that they’ll have the ability to deal with it. Google Cloud Storage provides customary, nearline, coldline, and archive storage choices.

One suggestion is when you’re utilizing Google for backups to make sure you have a secondary account connected to it in case your major account loses entry, which I’ve seen occur every now and then. They supply a migration from some instruments and their pricing relies on information, so it’s free as much as 10GB. They created a billing calculator for straightforward value evaluation when you get into the paid facet.

Amazon – AWS

AWS states that they help extra compliance certifications and safety measures than all different cloud suppliers. They permit for backup of all information sorts and have redundancy in-built that you’d count on on the Amazon stage.

Like Google they’ve a calculator to estimate a pricing mannequin in your group as they’ve quite a lot of different providers built-in into this which you can reap the benefits of there.

Snowflake

Snowflake supplies an information cloud and isn’t Google or Amazon, which can enchantment to some. It helps information science, information lakes, and information warehousing on the three prime clouds with their totally automated resolution.

They’re HIPAA, PCI DSS, SOC 1 and SOC 2 Sort 2 compliant, and FedRAMP Licensed and have a 30 day free trial with all plans you possibly can try in addition to a “pay for utilization” possibility or a “pay for utilization upfront” possibility too.

Recap and suggestions

On July 1, 2023, Common Analytics will cease monitoring any new information, after which by EOY 2023 all UA information might be eliminated by Google — so again up your information! Take into consideration warehousing your information long run in your Common Analytics and shifting ahead.

Then, make a plan for a way you’re going to be monitoring shifting ahead. Speak choices and ideas with stakeholders.

Set up GA4 now (or yesterday!) or strive the choices above out, as none of those are created equal and plenty of have free trials.