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European mobility app FreeNow has launched a brand new inventive platform that will probably be promoted by a through-the-line marketing campaign that tells customers to “Really feel FreeNow.”
The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates throughout 10 European nations. It presents customers entry to e-book taxis, personal rent automobiles, automotive sharing, public transport providers, e-mopeds, e-bikes and e-scooters.
Having undergone an entire model redesign, it has launched its first Pan-European marketing campaign since appointing company BMB in March final 12 months.
The cease movement animated hero movie, titled “Free Metropolis,” goals to construct a world of its personal utilizing a spinning zoetrope mannequin that emulates city life and relatable metropolis situations, whereas being considerably offbeat with its inhabitants caught in a repetitive loop.
Within the movie, a lady is roused from her loop and embarks on a journey throughout town utilizing numerous modes of transportation provided via the app.
The brand new “Really feel FreeNow” positioning seems on the finish of the movie. It was developed across the want by “cityholics” to be energetic and take part in thrilling moments with out losing time determining get there.
“This marketing campaign is an enormous second for the model as we glance to launch our new inventive platform throughout our markets, and we’re excited to see it come to life in such a creatively formidable and distinctive manner,” Grae Barnes, vp of name and communications at FreeNow, defined in an announcement.
The movie will run on TV and video on demand alongside supporting radio, social media and out-of-home exercise, starting in March in Eire earlier than increasing into the U.Ok. in April. It can additionally roll out throughout Germany, Spain, Italy, Poland and Greece within the following months—with native groups adapting the property to swimsuit their native market providing.
CREDITS:
Shopper:
VP model and communications for FreeNow: Grae Barnes
International head of name and content material: Claire Walsh
Head of design FreeNow: Klaus Cordeiro
Inventive company: BMB
Manufacturing: Electrical Theatre Collective
Chief inventive officer Matt Lever
Inventive administrators: Will Marsden & Jordan Down
Creatives: Jack Snell & Joe Lovett
CSO: David Bain
Enterprise director: Matt Bonny
Account director: Lily Grey
Account supervisor: Amber Van de Sande
Planner: Amy Bowker
Head of design: Ted Smith
Designer: Sam Peele
Inventive producers: Sofi Andersson & Elena Frischknecht
TV producer: Pete Thornton & Clancie Brennan
Manufacturing credit
Manufacturing firm: Electrical Studios
Submit-production firm: Electrical Theatre Collective
Movie director: Dean Robinson
Manufacturing producer Alasdair Patrick
Manufacturing coordinator: Tasha Beddoe
Colorist: Connor Coolbear
VFX Provider: David Filipe, Fabrice Fireni, Tobin Brett
VFX leads: Jack Powell, Will Medcalf, Matteo La Motta, Scott Ryan, Nikolai Maderthone
VFX Artists: Adrian Teoh, Alberto Pizzocchero, Alex Snookes, Amy Smith, Arthur Ranson, Aurelien Ronceray-Peslin, Bibin Panackal, Charlie Humphrey, Christian Block, Constantin Von Zitzewitz, David Filipe, Elliott Holland-Crouch, Florian Mounie, Fred Austin, George Gough, Gererd Murphy, Gianluca Fratellini, Han Park, Hendrik Freuer, Iain Murray, Jack Powell, Jochem Aarts , Joseph Allerton, Joseph Dowling, Ogi Vukovic, Oliver Metz, Patrick Krafft, Wealthy Roberts, Robert Reinsched, Rodrigo Torres, Sarah Crux, Tom Harrison, Ulysses Popple, Yousef Grierson, Ysabel King, Zach Pindolia.
Media: The7Stars (UK)
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