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One Impression, an influencer advertising platform has raised $10 million in Collection A funding led by South Korean gaming main Krafton Inc.
Within the final spherical of seed funding in January 2022, the corporate raised $1 million from angel buyers similar to Peeyush Bansal (Founding father of Lenskart), Anupam Mittal (CEO of Individuals Group), and celebrities similar to Olympian Neeraj Chopra, Comic Zakir Khan, amongst others.
One Impression will utilise the funding to broaden its choices, speed up product improvement, and develop its presence in worldwide markets, beginning with Southeast Asia and the UAE. The corporate’s objective is to succeed in $40 million in Annual recurring income (ARR) by 2024.
Based by Apaksh Gupta and Jivesh Gupta, One Impression goals to democratise the influencer advertising financial system by making a full-stack platform serving to companies plan and drive their influencer campaigns at scale.
Apaksh stated, “We really imagine that expertise will deliver the following section of development for the creator ecosystem. We’re thrilled to hitch arms with Krafton in our development journey. We imagine that this partnership will assist us speed up our mission of being the worldwide flag bearer of the creator financial system.”
The ecosystem at the moment lacks a structured platform and our merchandise will allow velocity, scale, science, and reliability for all stakeholders within the trade, serving to unlock the true energy of this trade, he added.
The platform stated it already transacts with tens of hundreds of creators starting from prime celebrities to nano influencers producing over 1,00,000 content material items for over 500 manufacturers in over 10 languages.
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