How to Ace Your Marketing Cloud Email Specialist Certification

Should you’re a Trailblazer planning to get your Advertising Cloud E-mail Specialist Certification this yr, then you definately’ve come to the best place to get ready!

Regardless of your studying model, we’ve acquired cert prep sources comparable to self-led studying on Trailhead—Salesforce’s free on-line studying platform, Trailhead Academy expert-led lessons, and extra!

I’m Brian Richardson, a Licensed Teacher, and 9x Salesforce-certified.

As part of the Salesforce Advertising Cloud world for greater than a dozen years, my important focus has been serving to novices—staff or prospects—discover ways to use Advertising Cloud.

Get cert prepared

My time with Salesforce and the Trailblazer Neighborhood as a instructor, mentor, and pupil has given me perception into the most effective methods to get prepped for achievement on the Advertising Cloud E-mail Specialist Certification examination. It’s additionally helped me develop efficient test-taking methods for any Salesforce Certification examination.

Earlier than we start, I wish to ensure you strategy the following pointers with the best mindset. The right methods and techniques for you’ll differ relying in your stage of promoting and Salesforce Advertising Cloud expertise.

There’s no one-size-fits-all plan. Should you’re an entire advertising beginner, you’ll have to give attention to totally different areas than those that are seasoned digital execs simply seeking to show it with this certification.

Let’s get began!

1. Actually research the examination information

It in all probability received’t be essentially the most thrilling a part of your day, however studying the instructions is definitely fairly useful. Our guides give you a roadmap for the examination, laying out not solely the matters that will probably be coated but in addition the chances of every subject on the take a look at. You wish to ensure you spend your time learning for the issues that may make up the majority of the questions, proper?

It’s additionally potential that you simply’re used to utilizing Advertising Cloud in a manner that’s explicit to your group. However even should you’ve mastered a selected part of Advertising Cloud, the Salesforce Licensed Advertising Cloud E-mail Specialist Examination Information will let you already know which different areas you could want to offer some consideration to.

2. Blaze a path with Trailhead

Don’t fall behind on the path–ensure you’ve prepped adequately by following the Put together to your Advertising Cloud E-mail Specialist Credential trailmix. It covers all the important info you’ll want.

That’s the start line, nevertheless it’s removed from the end line! There’s been fairly a rise in Advertising Cloud content material over the previous couple of years, and we don’t see that pattern stopping anytime quickly.

Merely seek for the subject you’re focused on and also you’re certain to search out new, related info that can assist you alongside the best way. A couple of of my favorites are E-mail Deliverability Ideas and Fast Begin: Create and Ship a Message in Journey Builder.

3. Try my recorded periods

A few years in the past I recorded trainings which you’ll be able to nonetheless catch on-demand.

(Don’t let that final title throw you—the Contact Builder and attribute teams idea positively applies to the Advertising Cloud E-mail Specialist Certification!)

4. Get the ultimate push with Certification Days

Get some Certification Days in your calendar. These are particular, one-day periods that concentrate on the precise matters you’ll have to grasp with a view to ace a certification examination. You should definitely look out for the Making ready to your Advertising Cloud E-mail Advertising Specialist Certification Day webinar, because it’s the right option to cowl the examination fundamentals.

Now, realistically, we will’t take you from newbie to professional in simply at some point. We can also’t cowl each single examination subject intimately. However we will jump-start your prep and break down the core ideas whereas sharing ideas and methods that can assist you grasp them—and instructors can provide their recommendation, too.

A Certification Day is only one a part of your prep plan, however it may be a key half. I’ve had college students inform me that Certification Days helped give them that ultimate push they wanted with a view to get licensed.

5. Get professional enter

I can’t emphasize this sufficient: Should you can, take the Construct and Analyze Buyer Journeys utilizing Advertising Cloud (MKT101) course.

This course debuted in 2020 and is 5 days of pure awesomeness! It presents an opportunity so that you can assessment the foundations of information, administration, segmentation, e mail creation, automation, and a lot extra.

6. Study to like the observe take a look at

If you wish to see the areas you’re acing, in addition to the areas that also want some work, then the E-mail Specialist Observe Check will probably be an enormous assist. Even Advertising Cloud consultants could have to assessment the elements they don’t typically use.

Certification exams ask you to use data in a manner that exhibits you already know the professionals and cons of every out there choice. The examination will doubtless require you to consider issues in another way than you’re used to in your day-to-day missions. The observe take a look at will show you how to develop that mind-set and set you up for examination day success.

7. Learn up

Begin with E-mail Advertising Finest Practices after which simply preserve studying. There are such a lot of free sources out there to you, so you should definitely reap the benefits of them.

There’s content material for everybody right here, with a variety of knowledge on matters like utilizing psychology to make your emails extra interesting, how to reply to errors in an e mail, and a lot extra!

Lengthy after you’ve reached professional standing and obtained your Advertising Cloud E-mail Specialist Certification, there’ll nonetheless be nice info right here that can assist you develop in your profession.

Bonus: Rap it up!

Effectively, that’s a wrap on this listing of prep ideas. I hope it’s been useful! Because the official Salesforce rapping teacher, I’d be remiss to not share my Advertising Cloud rap with you.

Professional tip: Learn the Trailhead Academy Teacher Tricks to Make Salesforce Ideas Stick weblog for useful reminiscence methods (you too can see my rap on Automation Studio!).

There are extra hyperlinks in that weblog to my movies on Gross sales Cloud ideas like Document Sorts and Document Entry. Hey, possibly you’re simply actually into dangerous rapping… Both manner, there are some enjoyable issues to take a look at!

Better of luck in acing your examination and acquiring your Advertising Cloud E-mail Specialist credential. You should definitely give me a shout on social while you do (additional factors awarded if it’s in rap kind!).