10 Ways To Create A High Converting CPA Landing Page

Touchdown pages are a sort of internet web page that converts the perfect.

Meaning that you’re nearly actually leaving cash on the desk when you aren’t utilizing them.

Right now we’re going to talk about ten methods to create a high-converting CPA touchdown web page which you could then use to develop your accounting enterprise. 

#1 Design Your Gross sales Funnel First

Touchdown pages don’t exist in isolation – they need to all the time be seen within the context of your total gross sales funnel. That’s why we advise designing it first!

There are a number of widespread gross sales funnel fashions on the market. Which one do you have to use to develop your CPA enterprise?

We imagine that the simplest method to promote something on-line is the Worth Ladder gross sales funnel.

It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one yr (it’s at $100M+ now!). 

This gross sales funnel has 4 levels:

• Bait. You supply the potential buyer your lead magnet in change for his or her electronic mail tackle. 

• Frontend. You supply the potential buyer your least costly and least worthwhile services or products. 

• Center. You supply the client a costlier and worthwhile services or products. 

• Backend. You supply the client your costliest and most beneficial services or products. 

Ideally, you additionally supply a continuity program of some kind, that means, a subscription product that generates recurring income. 

We additionally advocate including downsells, upsells, and cross-sells to those core gives in an effort to maximize your income. 

The rationale why this gross sales funnel works so nicely is that it lets you:

1. Begin the connection with that individual by providing free worth.
2. Nurture that relationship by persevering with to supply free worth by way of electronic mail. 
3. Construct belief by offering progressively extra paid worth at every stage.

Right here’s how Russel explains it:

You don’t must create your complete Worth Ladder in a single go.

You can begin with simply the lead magnet and the frontend supply, then construct out the remainder of your gross sales funnel over time.

In principle, the time period “touchdown web page” is an umbrella time period that covers each lead technology touchdown pages and gross sales pages.

Nevertheless, in follow, when individuals speak about touchdown pages, they’re sometimes referring to guide technology touchdown pages aka the Bait stage of the Worth Ladder gross sales funnel.

That’s why as we speak we’re going to concentrate on creating the absolute best touchdown web page in your lead magnet in order that you might reliably convert potential prospects into leads. 

#2 Create a Tremendous Priceless Lead Magnet

In case your lead magnet doesn’t resonate together with your audience, then your touchdown web page gained’t convert it doesn’t matter what you do.

No quantity of copywriting talent, conversion charge optimization strategies, or A/B testing will assist in case your dream prospects aren’t fascinated about your free supply.  

That’s why it’s so vital to spend money on creating a brilliant worthwhile lead magnet. 

Make it possible for it gives an answer to an issue that your potential prospects are battling.

Ideally, that drawback needs to be both the identical one or associated to the one which your frontend supply addresses

A lead magnet that teaches potential prospects the way to do their very own accounting may work nicely. 

This may appear counterintuitive – when you educate individuals the way to do it themselves, why would they rent you?

Nevertheless it’s doubtless secure to say that those that can afford to pay for accounting companies would in all probability relatively simply do this. 

That’s why we advocate offering all the required data together with your lead magnet, then pitching your frontend supply on the finish of that content material. 

The precise format will rely each on the content material and by yourself strengths and weaknesses. 

If you’re good at writing however awkward on digital camera you then would in all probability be higher off going with a text-based lead magnet reminiscent of an e book or an electronic mail course.

In the meantime, if you’re a pure on digital camera you then may wish to make the most of that and create a video-based lead magnet reminiscent of a video masterclass or a video course.

Lastly, if you’re assured in your public talking expertise, you may wish to take into account doing reside webinars.

Remember the fact that it’s not the format however the content material that issues – potential prospects will in all probability be prepared to forgive a less-than-perfect presentation if the data itself is effective.

#3 Select the Proper Touchdown Web page Format

The format of your lead magnet will decide the lead technology funnel that you simply use and subsequently the format of your touchdown web page.

Listed here are the three hottest lead technology funnels:

1. The Squeeze Web page Funnel.
2. The Reverse Squeeze Web page Funnel.
3. The Webinar Funnel. 

Let’s take a better have a look at every of them:

The Squeeze Web page Funnel

A squeeze web page is essentially the most primary sort of touchdown web page.

In the meantime, the squeeze web page funnel is essentially the most primary sort of lead technology funnel:

Web page 1: A squeeze web page.

Web page 2: A thanks web page. 

Squeeze web page funnels work greatest for text-based lead magnets reminiscent of stories, ebooks, and electronic mail programs.

The Reverse Squeeze Web page Funnel

A reverse squeeze web page is a squeeze web page that includes a video that the potential buyer can watch with out offering their electronic mail tackle.

The reverse squeeze web page funnel additionally appears to be like like this:

Web page 1: A squeeze web page.

Web page 2: A thanks web page.

So what’s the distinction between the common squeeze web page funnel and the reverse squeeze web page funnel?

The previous retains all of the free worth behind an opt-in wall whereas the latter gives some free worth upfront after which asks the potential buyer for his or her electronic mail tackle in change for extra free worth. 

Reverse squeeze web page funnels work greatest for video-based lead magnets reminiscent of video masterclasses and video programs.

The Webinar Funnel

The webinar funnel is a lead technology funnel the place you employ a webinar as your lead magnet.

Right here’s what it appears to be like like:

Web page 1: A webinar registration web page.

Web page 2: A thanks web page.

Web page 3: A webinar web page.

Web page 4: A product order web page.

Russel believes that the perfect enterprise mannequin on the earth is to create a webinar after which do this webinar reside each single week for a yr at the least as soon as per week. 

#4 Use a Confirmed Touchdown Web page Template

Upon getting selected the lead technology funnel, it’s time to start out constructing your touchdown web page. 

We don’t advocate doing it from scratch, although – when you don’t have any earlier expertise designing touchdown pages, you’ll doubtless be higher off utilizing a confirmed touchdown web page template as a substitute.

ClickFunnels 2.0 features a template library that options touchdown web page templates for just about each use case conceivable.

Squeeze pages, reverse squeeze pages, webinar registration pages, you title it, we have now it!

Furthermore, we have now been relentlessly optimizing our touchdown web page templates for practically a decade now.

The touchdown web page templates that you simply see in our library don’t simply look good, in addition they convert nicely and have been confirmed to work for actual companies!

#5 Craft a Compelling Headline That Emphasizes the #1 Good thing about Your Provide

In terms of your touchdown web page copy, its most vital aspect is the headline. Why?

As a result of the headline is your one and solely likelihood to seize the potential buyer’s consideration earlier than they get distracted by one thing else. 

Your headline ought to convey:

1. What your free supply is all about.
2. How your free supply will make the potential buyer’s life higher. 

For instance:

In case your lead magnet is a free e book that teaches busy individuals the way to do their very own accounting in a approach that may assist them save time, you must emphasize the time-saving side of your free supply.

#6 Emphasize the Advantages of Your Lead Magnet In Your Touchdown Web page Copy

Okay, so that you managed to get the potential buyer’s consideration together with your headline, what now?

That you must proceed emphasizing the #1 good thing about your free supply and introduce further advantages.

Persevering with with the free e book instance, you must reiterate that it could assist the potential buyer save time.

Then point out some other advantages that the potential buyer may get from studying it. How can environment friendly bookkeeping make their lives higher?

#7 Present Social Proof

Social proof is a psychological precept that claims that each time individuals are uncertain of what to do, they have a look at what others do in an effort to decide the perfect plan of action. 

Within the enterprise context, that signifies that each time potential prospects are uncertain of whether or not to belief you, they are going to hunt down indications that different individuals belief you.

You may make the most of this by offering them with the social proof they want.

There are two varieties of social proof:

Ideally, you wish to show each varieties of social proof in your touchdown web page. 

#8 Have a Clear Name to Motion

Each touchdown web page must have at the least one call-to-action button.

You need it to be:

1. Massive.
2. Of a colour that stands out within the total colour scheme of your touchdown web page.

It will be certain that your call-to-action button is not possible to overlook – the human eye is of course drawn to web page components which can be giant and that stand out as a consequence of their colour. 

Additionally, if you’re utilizing a medium-length or a long-form touchdown web page, you may wish to take into account having one call-to-action button per display screen.

That approach, because the potential buyer is scrolling down, there’ll all the time be a call-to-action button close by.

It may appear foolish however little inconveniences like having to scroll again as much as discover a call-to-action button can have a detrimental impression in your conversion charge so it’s greatest to take away all pointless friction. 

All that being stated, if you’re utilizing a confirmed, high-converting touchdown web page template, you shouldn’t have to fret about any of this as a result of it ought to already be integrated into its design. 

#9 Begin Driving Visitors to Your Touchdown Web page With Paid Adverts

You may’t know whether or not your lead magnet resonates together with your audience till you begin driving visitors to it.

We advocate testing your free supply with paid visitors as a result of paid visitors is focused, predictable, and scalable. 

All main social media platforms permit you to run adverts on them so choose the one which makes essentially the most sense in your CPA enterprise.

If we needed to guess, LinkedIn could be the perfect place to advertise your accounting companies, however that is additionally one thing which you could’t know till you check it. 

So create an advert marketing campaign, arrange a small each day finances, and begin operating adverts. Then sit again and watch what occurs. Are individuals fascinated about your lead magnet?

If they’re, then you can begin steadily scaling your advert marketing campaign (assuming that it’s worthwhile). 

In the event that they aren’t, then it’s good to return to the drafting board, give you a greater lead magnet concept, after which check it with paid adverts.

Remember the fact that you may want to check a number of lead magnets till you discover one that actually resonates together with your dream prospects.

#10 Optimize Your Touchdown Web page With A/B Testing

A/B testing, also referred to as break up testing, is a conversion charge optimization methodology that entrepreneurs use to optimize internet pages:

1. Create two variants of the identical web page: variant A and variant B. There needs to be solely ONE distinction between them (e.g. the call-to-action button colour). That’s the web page aspect that you’re testing. 
2. Break up your visitors in two and ship half of it to variant A and half of it to variant B. 
3. Run the experiment till it reaches statistical significance, then have a look at the outcomes and preserve the profitable variant.

Our software program has an A/B testing performance so it’ll do all of the mathematical heavy lifting for you.

Nevertheless, we advocate studying up on A/B testing statistics, as that may assist you design higher experiments and interpret their outcomes extra precisely. 

Additionally, remember that any given A/B check is unlikely to result in a drastic improve within the conversion charge, so don’t get your hopes up in that regard.

Whilst you may get an occasional large win, the true energy of A/B testing lies within the slight conversion charge will increase that add up over time. 

That’s why you wish to all the time be testing one thing!

Construct A Gross sales Funnel For Your CPA Enterprise with ClickFunnels 2.0!

ClickFunnels 2.0 has all the pieces it’s good to construct a gross sales funnel in your CPA enterprise:

• Gross sales funnel and touchdown web page templates.
• Visible editor that you should utilize to customise these templates.
• E mail advertising performance that lets you ship broadcast emails, arrange automated electronic mail sequences, and create electronic mail workflows with behavioral triggers. 

What’s greatest is that we have now a free trial which suggests which you could take a look at our software program with none threat.

So why not begin constructing your Worth Ladder gross sales funnel as we speak?

Begin Your Free Trial