Email automation for beginners: See how to get better results in less time

By Sean Tinney March 28, 2023

Think about this: Your greatest electronic mail content material is delivered robotically to your viewers on the good time. You don’t must elevate a finger.

You watch income movement into your checking account. Your enterprise grows. You optimize your automation. Extra income flows into your checking account every month.

Now, you’re saving hours and making more cash . . . and it’s automated.

That’s the facility of electronic mail automation.

Nevertheless, there’s one hurdle which regularly prevents individuals from utilizing automation –– the worry that it’ll be too troublesome to get began.

So, that can assist you get a greater grasp on electronic mail automation, why it’s necessary and the way it can assist you get the unimaginable outcomes you need, right here’s a fast information to electronic mail automation and learn how to use it.

What’s electronic mail automation?

Merely put, electronic mail automation is a software that permits you to arrange a collection of emails which are despatched robotically to subscribers primarily based on some form of set off. These triggers might be time primarily based or motion primarily based.

It runs on autopilot, creating connections and rising income whilst you work on different points of your corporation.

You may arrange a single collection automation — the place an individual subscribes to your listing and is robotically despatched electronic mail 1, then electronic mail 2, then electronic mail 3, and so on. in a sequence.

Or you’ll be able to arrange a collection with action-based automation (I’ll clarify extra of this later).

The advantages of electronic mail automation

There are a lot of advantages to automating your electronic mail advertising and marketing efforts, listed here are a couple of of the highest advantages:

• Saves you time – an automatic electronic mail marketing campaign can run for years and years
• Optimum ship instances – timing is the whole lot and you’ll arrange your automation to ship a simply the fitting time
• Extra related emails – automated emails might be despatched primarily based on conduct, resulting in a extra related electronic mail being despatched to the fitting particular person
• Nurture leads – electronic mail automation is ideal for getting a possible buyer warmed as much as your model by sending well timed, focused electronic mail

Want extra of a cause to begin utilizing automation, simply check out these highly effective stats:

Sorts of automated emails (with examples)

Now that you realize why automation is so necessary, uncover how you should utilize it.

There are a ton of several types of automated emails sending choices that you should utilize for your corporation. Let’s cowl among the most necessary ones so you will get concepts in your subsequent collection.

Affirmation electronic mail

Because the title suggests, a affirmation electronic mail confirms along with your subscriber or buyer that you simply both acquired their electronic mail handle or their order.

Affirmation emails are necessary as a result of they reassure your subscribers and prospects that their data was acquired. These emails needs to be brief and to the purpose. Save your extra elaborate copy in your welcome electronic mail.

Instance

This affirmation electronic mail from Commerce is ideal, they supply a abstract of their order. Plus they let prospects know that they’ll obtain one other electronic mail as soon as their order has shipped.

Welcome electronic mail

Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber 
When this needs to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your electronic mail listing
Approximate time to arrange: quarter-hour

Participating individuals as quickly as they be part of your listing is without doubt one of the most compelling the explanation why it is best to get began with automated emails. By sending a well-timed welcome electronic mail, you’ll be able to start nurturing new leads the second they subscribe.

First impressions are lasting impressions, so it’s essential your preliminary welcome electronic mail units the fitting tone with subscribers.

Listed here are some issues to incorporate in your welcome collection:

• Introduce your self and your organization. How will you clear up your subscribers’ wants?
• Let readers know what sorts of emails they will anticipate from you sooner or later.
• Inform readers how typically you’ll be emailing them.
• Share the place they will discover you on the net (embrace social channels, web site, weblog, and so on.)
• Give them useful and related weblog posts they will take a look at.

Bonus: It can save you time establishing this pre-built welcome electronic mail collection in your AWeber account.

Instance

Right here is the welcome electronic mail theSkimm sends proper after you fill out their enroll kind. It’s concise and to the purpose however units expectations and introduces theSkimm’s enjoyable and conversational writing tone.

Onboarding collection

Automation set off: When somebody turns into a brand new buyer or electronic mail subscriber  
When this needs to be despatched: Inside a hour after a brand new buyer locations their first order or somebody indicators up in your electronic mail listing
Approximate time to arrange: 1 hour

An onboarding collection is much like a welcome electronic mail, the distinction is as an alternative of a single electronic mail an onboarding collection has a number of emails

One of these automated electronic mail collection is used to maintain new prospects engaged and to get them acclimated along with your model faster. It’s additionally used to maneuver prospects by the gross sales or advertising and marketing funnel.

Right here’s an instance of a method you’ll be able to construction your onboarding electronic mail:

• E-mail #1: Welcome E-mail
• E-mail #2: Share some academic sources or information about your organization
• E-mail #3: Share a video or extra value-driven content material
• E-mail #4: Ask for suggestions
• E-mail #5: Promote your paid content material, services or products

Instance

Whereas an onboarding collection will comprise a number of emails, this electronic mail instance from the Intrepid information may simply be used as considered one of your first emails within the collection. They do an awesome job letting subscribers know what they’ll obtain in future emails.  Plus they supply 3 of their high weblog posts, it is a unbelievable method to offer subscribers with high content material they will anticipate in future newsletters. 

Lead magnet electronic mail

Automation set off: Present electronic mail handle in change for a lead magnet
When this needs to be despatched: Instantly after electronic mail handle is offered
Approximate time to arrange: quarter-hour

A lead magnet is a free merchandise, for instance an e book, unique video content material, a recipe, cheat sheet or something that has a perceived worth.

A lot of these lead magnets are at all times fulfilled with automated electronic mail sending.

Bonus: It can save you time establishing this pre-built lead magnet electronic mail collection in your AWeber account.

Instance

I really like this lead magnet electronic mail from Fritzen Publishing. Like all lead magnet emails ought to do, they provide subscribers their free present for signing up. However what’s actually good is the lead magnet is a pattern of Fritzen Publishing’s content material which they promote. And on this electronic mail, they’ve hyperlinks to their Amazon and Etsy shops.

Motion-based electronic mail automation

Automation set off: Primarily based on the precise motion you outline 
When this needs to be despatched: anytime
Approximate time to arrange: quarter-hour

One of these automation is distributed primarily based on particular interactions equivalent to opening an electronic mail or visiting a particular web page of your web site.

Motion-based automation can skyrocket engagement and gross sales. That’s as a result of you’ll be able to goal segments of your viewers with the precise content material they want. It’s a tremendous feeling when you’ll be able to put an answer proper within the arms of your subscribers.

Deserted cart electronic mail

Automation set off: After somebody locations an merchandise of their on-line purchasing cart however doesn’t full their order
When this needs to be despatched: inside 24 hours of abandoning a purchasing cart
Time to arrange: half-hour

Deserted cart emails are despatched to prospects who’ve added merchandise to their purchasing cart however left with out finishing the acquisition. 

These emails are an necessary a part of electronic mail automation as a result of they can assist you get well misplaced gross sales and enhance income. The truth is, in line with Shopify, deserted cart emails can assist enhance your gross sales by over 20%.

By reminding prospects of the merchandise they left behind and providing incentives, equivalent to reductions or free delivery, you’ll be able to encourage them to finish their buy and enhance your conversion charges.

Bonus: It can save you time establishing this pre-built cart abandonment electronic mail collection in your AWeber account.

Instance

Re-engagement electronic mail

Automation set off:  After a sure period of time subscriber doesn’t work together along with your emails
When this needs to be despatched: Really helpful to set off if buyer or subscriber hasn’t opened any electronic mail after 6 months
Approximate time to arrange: quarter-hour

Re-engagement emails are despatched to subscribers who haven’t engaged along with your emails shortly (sometimes 6 – 12 months). 

By sending reengagement emails can assist you win again inactive subscribers and enhance your open and click on charges. 

This portion of your viewers stopped opening your emails for a cause, so ensure your topic line is attention-grabbing. It ought to convey a way of urgency and relevance, and ideally embrace the subscriber’s title or different personalised data. Listed here are a couple of examples:

• We Miss You, John
• Are You Nonetheless There, John
• It’s Been Awhile – We Need You Again!
• We miss you! Right here’s 15% off your subsequent order

Instance

Right here’s an instance of a re-engagement electronic mail we despatched to subscribers who haven’t opened our weekly publication in over 6 months:

Achievement or particular date

Automation set off:  A particular achievement or particular date
When this needs to be despatched: On the day or month of feat or particular date
Approximate time to arrange: 20 minutes

Particular date or achievement emails might be despatched to subscribers to have fun particular events, milestones, or achievements. 

By recognizing and celebrating necessary occasions, equivalent to birthdays, anniversaries, or milestones, you’ll be able to create a extra personalised and fascinating expertise in your subscribers, and enhance the possibilities of them staying loyal to your model.

Instance

An effective way to construct a stronger relationship along with your viewers is to acknowledge them on the anniversary date they signed up in your listing. This anniversary electronic mail from Grammarly exhibits how a bit effort can go a great distance in making your subscribers really feel appreciated. 

Digital product success electronic mail

Automation set off: Place an order for the digital product 
When this needs to be despatched: Instantly
Approximate time to arrange: half-hour

Do you could have a ton of expertise and knowledge to share a couple of particular subject?

Are there questions your viewers asks that you end up answering time and time once more?

Take into account turning that content material into a web-based course or digital obtain. Then fulfill the order of that product by an electronic mail. Arrange this automated electronic mail to immediately be despatched the second a buyer locations their order.

Bonus: On the lookout for a strategy to create a web-based course or to show your content material right into a digital obtain? Join train:ready and simply create your course or obtain.

Instance

Right here’s an instance from us, this electronic mail consists of a few brief bullets letting individuals know what to anticipate and the way lengthy the video will take (and we included some homework). Plus we shut the e-mail with a possibility to enroll in a free account.

Auto publication – good for blogs, movies, Etsy store merchandise, and podcasts

Automation set off: Publish new content material, video, product, or podcast 
When this needs to be despatched: Day by day, weekly, month-to-month, or the second you publish one thing new
Time to arrange: 10 minutes

What if I instructed you sending a weekly publication can take you completely no time, zero? And you will get extra eyes in your weblog content material, YouTube movies, podcast playlist, Etsy store gadgets, plus extra.

You actually can get extra eyes in your content material with a publication marketing campaign with out having so as to add one other process to your to-do listing. 

AWeber has an automation (we name it Auto Publication) with an possibility that may robotically ship an electronic mail to your subscribers when there’s new content material to share (right here’s the step-by-step directions to establishing this automation). 

Right here’s the way it works:

Instance

Right here’s an instance of an robotically generated electronic mail from AJ Hoge of Easy English. He arrange his automation to tug in any new movies from YouTube and has it triggered each Wednesday.

Associated: See how AJ Hoge doubled his views utilizing Auto Publication in AWeber

Methods to ship an automatic electronic mail

To ship an automatic electronic mail you’ll must create your emails and arrange the situations that may set off them to be despatched. This may embrace actions equivalent to signing up for a publication, making a purchase order, or abandoning a cart. 

When you’ve set it up, the e-mail will likely be despatched robotically when the situations are met, saving you effort and time and guaranteeing a extra personalised expertise in your subscribers. It’s that simple.

Right here’s a fast video exhibiting you the way fast and simple it’s to arrange an automatic electronic mail in AWeber.

Begin with electronic mail advertising and marketing automation at this time

Automated emails are nice for constructing a relationship along with your viewers, driving engagement and rising conversions.

So let’s get began establishing your first marketing campaign. With AWeber, you’ll have all of the instruments you want to create automated electronic mail campaigns. That will help you get began shortly, we’ve even prebuilt automated electronic mail campaigns for you. Check out these pre-written campaigns, they’ll assist prevent a ton of time.

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