[ad_1]
Mercedes-Benz USA is revving up its EV advertising with a visually gorgeous marketing campaign that could be music to the ears of automotive consumers on the fence about electrical autos.
The posh automaker tapped Grammy-winning super-producer and entrepreneur Kasseem “Swizz Beatz” Dean to attain the soundtrack of 5 advertisements selling its suite of superior EVs. The spots debuted throughout The Masters golf match, of which the model is a longtime sponsor, and can proceed to run all through April.
Created in partnership with AOR Merkley+Companions and produced by The Artery, the 30-second spots use Beatz’s trademark synthesized, bass-heavy bangers to evoke the feelings every of the autos encourage, with Jon Hamm’s easy narration saved to ship that well-known tagline. The aesthetically modern and vibrant spots use colour, mild and tech to dramatic impact to attract the viewers’s consideration to the actual stars of the spot: the vehicles.
“It’s all the time wonderful to work on music with nice artistic companions like Mercedes,” Dean—whose spouse, Grammy-winning artist Alicia Keys can also be a Mercedes-Benz model ambassador—advised Adweek. “It’s additionally wonderful to see these very distinctive autos being showcased like artwork… as a result of that’s what they’re.”
“Magnificent” options the EQS sedan towards photographs of cityscapes, shapes and angles as a nod to the car’s textured inside and exterior design. “Sensible” offers the model’s EQE SUV mannequin the Matrix remedy, highlighting tech options comparable to on-line music choice.
“Ferocious” takes its cue from the AMG line’s penchant for burning rubber, with a fiery pink backdrop for its AMG EQS Sedan mannequin. “Impressed” places a highlight on the EQE Sedan’s inexperienced tech (actually) and personalization options, together with contact ID. And “Boundless” enlists the weather and terrain to introduce the tire stress and suspension-tracking capabilities of the EQS SUV.
“As shopper expectations of luxurious manufacturers evolve, we’re always on the lookout for methods to evolve the Mercedes-Benz model,” mentioned Monique Harrison, head of name advertising at MBUSA, in a press release. “From sensory triggers like sound and visible kinds, to working with rising artists and platforms, we’re all the time searching for new methods to have interaction the trendy luxurious viewers.”
