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80% of the human physique consists of water and each organ, cell, and tissue discovered within the physique is reliant on water to perform correctly. But, 75% of People undergo from dehydration. Electrolytes are enhanced charged minerals which are important in controlling fluid stability (avoiding dehydration), regulating blood stress, selling wholesome cell perform, and avoiding warmth stroke. Treatment Hydration is the natural, plant-based, and gluten-free hydration powder combine that has 4x the electrolytes of well-liked sports activities drinks with out the added sugar; the corporate makes use of pure, natural coconut water as a base. Providing a wide selection of flavors to cater to all preferences together with lemon, lemonade, peach, strawberry, lime, and berry pomegranate, the hydration mixes will be bought immediately from the web site each with a la carte and subscription choices. Treatment can also be obtainable in 15,000 areas nationwide in well-liked retailers like Albertson’s, Kroger, Cease and Store, CVS, and Walgreens. Since launching, the corporate has grown 230% every year and was lately named the fastest-growing pure hydration model by SPINS, a wellness-focused, data-driven shopper insights supplier.
AlleyWatch caught up with Treatment Hydration Founder and CEO Lauren Picasso to be taught extra in regards to the enterprise, the corporate’s strategic plans, newest spherical of funding, which brings the corporate’s complete funding raised to $8.2M, and far, way more…
Who have been your traders and the way a lot did you elevate?
We raised $5.6M in Collection A funding. The spherical was led by Lerer Hippeau with further participation from new and present traders together with Valedor Companions, Easy Meals Ventures, Nice Oaks Enterprise Capital, Joyance Companions, Silas Capital, Kim Clijsters, and others.
Inform us in regards to the services or products that Treatment Hydration gives.
Treatment is a hydrating electrolyte drink combine made with natural coconut water, pink Himalayan salt, and no added sugar.
What impressed the beginning of Treatment Hydration?
As a lifelong endurance athlete, I’ve all the time struggled with dehydration. Regardless of how a lot water I drank it was by no means sufficient to exchange the electrolytes I used to be dropping throughout lengthy exercises. I wished to create a product that hydrated successfully however wasn’t loaded with added sugar and different junk.
How is Treatment Hydration totally different?
Treatment is predicated on the World Well being Group’s formulation for Oral Rehydration Resolution that’s confirmed to hydrate as successfully as an IV drip however, not like different ORS merchandise, we use plant-based elements which are non-GMO, sustainably sourced, and haven’t any added sugar.
What market does Treatment Hydration goal and the way massive is it?
Our clear elements resonate most with energetic clients that train steadily, learn diet labels and our aware about what they put of their our bodies, or are managing well being situations.
What’s what you are promoting mannequin?
We promote Treatment direct to shopper on our web site and thru wholesale companions corresponding to CVS, Walgreens, and Sprouts.
How are you getting ready for a possible financial slowdown?
We’re laser-focused on driving worthwhile and sustainable development.
What was the funding course of like?
We have been lucky to have supportive traders on our cap desk that wished to proceed to put money into Treatment and drive our development. The spherical was led by Lerer Hippeau who led our Seed spherical and our different present institutional traders all participated. We additionally have been capable of carry on new strategic traders corresponding to Valedor Companions, Easy Meals Ventures and Joyance.
What are the largest challenges that you simply confronted whereas elevating capital?
2022 was a troublesome yr for fundraising with world enterprise funding down 35% in comparison with 2021. Whereas the macro panorama was notably tougher, we have been capable of elevate capital from our present investor base and convey on new companions enthusiastic about mission to create and efficient and wholesome merchandise that present the final word basis for well being and well-being.
What elements about what you are promoting led your traders to jot down the test?
Treatment is the cleanest hydration product available on the market which has allowed us to develop rapidly and purchase a novel buyer in comparison with our rivals. Since launching in 2019, we’ve grown a mean of 230% every year and have expanded to fifteen,000 shops nationwide.
What are the milestones you intend to attain within the subsequent six months?
Within the subsequent 6 months, we’ll be increasing into new retailers together with Albertsons and Kroger and onboarding new staff members together with our CMO Laura Kendrick.
What recommendation are you able to provide corporations in New York that should not have a recent injection of capital within the financial institution?
You will need to give attention to product/market match in addition to what you are promoting fundamentals to make sure that what you are promoting can scale.
The place do you see the corporate going now over the close to time period?
We’ll be quickly increasing our distribution in addition to getting into new product classes.
What’s your favourite restaurant within the metropolis?
Bernie’s in Greenpoint.
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