How to Deliver a Great Candidate Experience Before They Even Apply

The worldwide expertise scarcity is at an all-time excessive: 77% of employers globally report problem discovering the expert expertise they want in 2023, versus 35% a decade earlier. To draw extra candidates, corporations aren’t simply investing in strategic job promoting; they’re investing in each facet of the candidate expertise, together with all of the steps resulting in filling out an utility.

LinkedIn analysis reveals that 64% of world expertise professionals predict that the way forward for recruiting might be extra favorable to candidates and workers (versus employers) over the following 5 years. On this submit, we’ll discover ways in which corporations can provide a fantastic expertise to candidates on their journey previous to clicking the “apply” button.

A Candidate-Centric Profession Website

A profession web site is greater than PR; it ought to present data that helps candidates find out about what it’s prefer to work at your organization and what they’ll count on after they apply. A powerful profession web site brings your employer worth proposition to life with related visuals and robust firm branding. It lists your mission and values and signifies how they play out in day by day work. 

• 77% of world staff really feel an organization’s values and goal (together with sustainability, range, and transparency) are vital when choosing an employer.
• 60% of in-house recruiting professionals predict their employer branding investments will enhance this 12 months.

By letting candidates discover written, visible, and video content material, you allow them to self-select. The objective is to not persuade all candidates to use, however the correct candidates, those who can see themselves working to your firm long-term. The positioning can even assist candidates know what to anticipate by itemizing solutions to often requested questions concerning the utility and interview course of.

On a technical degree, a candidate-centric profession web site reveals up in Google search outcomes for queries associated to your organization and matters related to your roles. It makes it straightforward to search out and filter jobs, remembers repeat guests, and delivers customized, contextually related content material. It’s mobile-friendly. Primarily, it’s taken every part under consideration {that a} candidate wants once they’re looking for jobs and applies know-how to satisfy these wants.

Candidate-Pleasant Job Descriptions

Job descriptions have the potential to show candidates off in the event that they use pointless jargon,  non-inclusive terminology, or meaningless metaphors (e.g., “younger and energetic” or “rockstar”). The job description ought to precisely symbolize the corporate, the duties of the function, and the required abilities and {qualifications}. A skills-based job description is an efficient framework to make use of as a result of it emphasizes the abilities truly wanted by the candidate to do the job.

Even when pay transparency shouldn’t be required in your location, it’s a good suggestion to incorporate it in job descriptions. You’ll win over candidates who’re searching for a wage within the marketed vary, and allow those that need to earn extra to look elsewhere. Simply be life like; a press release like “The general market vary for roles on this space of the corporate is usually $100,000 – $700,000” shouldn’t be essentially useful to candidates.

Don’t overlook to checklist the function’s anticipated hours and placement. If there are shift choices, say so. If there may be flexibility, point out how a lot. Whether it is hybrid, delineate the present on-site expectations. Many candidates have to steadiness faculty or caregiving duties with work, and clearly written data will assist them resolve if the function is true for them.

Construct Relationships with Candidates

In an period of record-low unemployment charges, recruiters acknowledge that their fundamental competitors is the candidate’s present employer. Inviting candidates to affix a expertise neighborhood helps corporations develop relationships over time and takes the stress off the appliance course of. Relationships with candidates could be initiated in a number of methods:

• Offline. Recruiting occasions, profession gala’s, and print/out of doors promoting are frequent methods to have interaction with candidates. Utilizing QR codes that open on a novel, trackable URL that invitations them to an utility or a recruiting CRM helps candidates point out their curiosity with out even choosing up a pen.
• Social media: Some corporations host social media channels devoted to employment, or often use social media to speak about what it’s prefer to work at their firm. Additionally they rejoice firm wins, current improvements, and philanthropic exercise. All of this data provides as much as maintain the corporate related within the thoughts of the candidate.
• CRM. Each offline promoting and social media can be utilized to direct potential candidates to a CRM. Candidates can even be part of the CRM from the web site—an ideal answer for individuals who have an interest within the firm however don’t see a present open function that matches. From the CRM, corporations can ship information by way of e-mail about current actions and improvements, additional constructing the candidate relationship. 

Keep in mind that relationships are constructed over time, and wish belief to develop. The profession web site, candidate-friendly job descriptions, and relationship-building actions delivered via a CRM all add as much as constructing belief by giving candidates the data they should apply when the time is true.