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Home » Top 10 buzziest companies Gen Z wants to work for—none are Big Tech
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Top 10 buzziest companies Gen Z wants to work for—none are Big Tech

Business Circle TeamBy Business Circle TeamMay 1, 2023Updated:August 21, 2025No Comments6 Mins Read
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Top 10 buzziest companies Gen Z wants to work for—none are Big Tech
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The graduating class of 2023’s want for stability in an unsure economic system is dictating the place they need to work most after faculty.

It is onerous to flee unrelenting information of tech layoffs in current months, together with main workers cuts from Meta, Google, Amazon, Microsoft and lots of others. Consequently, zero Massive Tech firms are among the many trending employers Gen Z faculty grads are most interested by working for this yr, in line with the most recent report from Handshake, the school and new-grad profession web site, which analyzed search site visitors on the platform within the final yr and surveyed 954 college students from the category of 2023.

This yr’s graduating class is “prioritizing stability, and so they’re fairly turned off by the volatility they’ve seen within the information round Massive Tech,” Christine Cruzvergara, Handshake’s chief schooling technique officer, tells CNBC Make It. “They’re gravitating towards firms that supply stable advantages, profession pathing and a stage of stability they have been searching for.”

Listed here are the highest 10 firms that noticed the quickest development in search curiosity on Handshake within the final yr:

  1. Raytheon, search curiosity up by 209%
  2. Nike, search curiosity up by 103%
  3. Toyota, search curiosity up by 101%
  4. Lockheed Martin, search curiosity up by 92%
  5. Chevron, search curiosity up by 72%
  6. Capital One, search curiosity up by 64%
  7. Morgan Stanley, search curiosity up by 60%
  8. Boeing, search curiosity up by 56%
  9. Financial institution of America, search curiosity up by 42%
  10. NASA, search curiosity up by 29%

Whereas search site visitors from 2023 grads for main tech manufacturers is down 15% in comparison with the category of 2022, curiosity and purposes are up for jobs in retail, finance and manufacturing.

“A few of the luster has positively come off” of Massive Tech jobs, Cruzvergara provides and “this class is keen to have a look at tried and true firms which have stood the take a look at of time.”

Job and monetary safety are prime post-grad issues

That is true for Wes Yates, 21, a senior on the Embry-Riddle Aeronautical College in Daytona, Fla., who’ll quickly transfer to Tucson, Ariz., to start out his first post-graduation job with Raytheon quickly. He realized the corporate had a number of roles open because of Handshake and, after nearly two weeks of interviews, landed a full-time job provide by October.

Wes Yates, 21, is a graduating senior at Embry-Riddle Aeronautical College and shortly landed a job provide with Raytheon in October.

Courtesy of Wes Yates

His greatest priorities to find a job after faculty have been monetary safety to repay his scholar loans, in addition to job safety, which he believes he’ll discover within the protection trade. Given his aeronautics background, he says different employers like Lockheed Martin and Boeing — additionally on Handshake’s shortlist of fascinating employers — have been additionally on his radar for himself and amongst his friends.

Raytheon’s potential to supply stability has been a giant hiring asset, particularly amongst among the latest entrants to the labor power, says Steve Schultz, the corporate’s international head of expertise acquisition. Raytheon is the largest employer in Tucson, with greater than 13,000 staff at its major manufacturing campus at Tucson Worldwide Airport.

He says roughly 1 / 4 of the corporate’s new hires come from the brand new or current faculty grad demographic — a share that is grown in recent times.

Most younger professionals plan to select up new tech expertise for his or her careers

Although search curiosity for main tech firms dropped, Cruzvergara says at the moment’s grads are extra possible than their predecessors to be interested by jobs that require tech expertise. So “whereas the businesses on this record may not be thought of a tech employer, it is grow to be a chance for most of these employers to rent nice tech expertise,” she says. “The fact is, each firm at the moment is a tech firm.”

New faculty grads really feel assured they’ve the abilities they should get the job they need but additionally plan to develop new tech expertise on the job or after hours. Trying forward, a majority, 60%, say generative synthetic intelligence instruments will influence their fields within the subsequent decade, however 40% aren’t frightened it’ll really have an effect on their very own profession.

A current Stanford and MIT research discovered generative AI boosted productiveness by as much as 35% for brand new staff with much less expertise, and by 14% amongst all staff.

“I do not assume the generative AI goes to interchange staff, however staff who work with generative AI will substitute those that do not,” says Erik Brynjolfsson, the director of the Digital Financial system Lab on the Stanford Institute for Human-Centered AI, and co-author on the report. 

New grads are anxiously making use of to extra jobs in reasonably priced cities

As main tech gamers take an employer branding hit, Cruzvergara predicts future faculty grads will care extra about employers which might be devoted to serving to remedy the local weather disaster.

Within the meantime, the category of 2023 is extra anxious than earlier lessons about their prospects in a turbulent job market the place new layoff bulletins appear to return out by the day.

Almost half, 47%, of 2023 grads say they’re making use of to extra jobs in response to information in regards to the economic system. The common 2023 grad is making use of to 14 jobs after faculty, up from the common 11 amongst 2022 grads.

And a majority, 71%, say they’re keen to maneuver to a distinct metropolis for the precise job alternative.

Purposes are up by 20% in Chicago, 15% in Dallas and 12% in Atlanta in comparison with the yr prior, which Cruzvergara says could possibly be in response to new grads hoping to beat inflation and discover extra reasonably priced areas to start out their post-college lives.

Younger professionals additionally see the attraction of reporting to an workplace at lest among the time as a key a part of advancing their early careers: 72% desire a hybrid job, 16% desire a absolutely distant job, and 12% need to be absolutely onsite.

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