Tubi Wants You to Know It Has Content for Everyone

The marketing campaign’s tone is harking back to Tubi and Mischief’s aforementioned Tremendous Bowl spots, which included a shock within the fourth quarter that left viewers dashing for the distant, pondering they’d unintentionally modified the channel.

“We will’t be forgettable on this second,” Tubi CMO Nicole Parlapiano advised Adweek on the time. “It’s our popping out. I need to shock, and I need to shock, and I need to get consideration.”