Curaleaf, which is working a marketing campaign in Arizona for its new Jams edibles line and in Illinois for its retailers, sees “potential for good ROI” on the platform.
“Ideally we wish to have the ability to measure income generated from these campaigns,” Lynch mentioned, “however because of the nature of show promoting and historically low click-through charges, measurement has been onerous to come back by.”
Even so, “Twitter has opened up a door that hashish manufacturers and [multi-state operators] don’t wish to see shut,” Lynch mentioned, noting that the connection permits “a world of alternatives” for Curaleaf and others “to achieve not solely new canna-curious shoppers and sufferers however to teach people about this unimaginable life-saving plant.”
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