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Edgar Cervantes / Android Authority
TL;DR
- Billionaire Elon Musk has determined to select Linda Yaccarino as the brand new CEO of Twitter.
- Yaccarino was the pinnacle of promoting at NBCUniversal.
- Musk will step down from the CEO place and stay as the manager chairman and chief know-how officer.
On Thursday, Elon Musk teased on Twitter that he had discovered his substitute as CEO of Twitter. Nevertheless, the billionaire didn’t reveal who he had chosen for the function of Twitter CEO. However now we all know who can be operating the social platform going ahead.
Immediately, in a congratulatory tweet, Musk revealed that his substitute can be Linda Yaccarino. As he mentions within the tweet, she is going to take over as CEO and can focus totally on enterprise operations. Moreover, Musk makes it identified that his function with the corporate will change from CEO to chief know-how officer and govt chairman.
I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter!@LindaYacc will focus totally on enterprise operations, whereas I concentrate on product design & new know-how.Wanting ahead to working with Linda to remodel this platform into X, the all the things app. https://t.co/TiSJtTWuky
For anybody who’s not accustomed to Yaccarino, she previously was the pinnacle of promoting at NBCUniversal. The Penn State graduate helped with the launch of the streaming service Peacock and has led partnerships with quite a lot of tech corporations. These corporations embody Snapchat, YouTube, and Twitter. Earlier than arriving at NBCUniversal, Yaccarino had labored at Turner Leisure for 15 years.
In response to Yahoo Finance, “Yaccarino repeatedly emphasised in her interview with Musk that what advertisers are searching for from Twitter is safety.” She additionally reportedly requested Musk if he thought he had “de-risked” Twitter sufficient to present advertisers confidence their campaigns received’t find yourself in “terrible hateful locations.”
Since Musk took over Twitter final yr, promoting on the social media platform has dropped considerably. Being one of many essential sources of income for the positioning, this has been an enormous drawback. With Yaccarino’s deep background in promoting, she could possibly be effectively fitted to the function of Twitter CEO.
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