[ad_1]
Inventive Week ended with a flurry of awards at The One Present 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in massive wins.
Apple had an enormous night time on the fiftieth anniversary ceremony of The One Present, selecting up Better of Present, Model of the 12 months and Model-Facet/In-Home Company of the 12 months honors.
Apple London, with Apple Cupertino, was awarded Better of Present and Better of Self-discipline in Model-Facet/In-Home for “The Best,” a movie showcasing the model’s dedication to accessibility options and know-how. General, the work acquired Better of Present, one Better of Self-discipline, 5 Gold Pencils and a Silver.
“Apple actually crushed it this yr with work like ‘The Best’ and ‘R.I.P. Leon’ that reveals off the model in an modern and provoking method,” Kevin Swanepoel, CEO of The One Membership, stated in a press release. “We wish to say ‘nice artistic is nice for enterprise,’ and Apple’s continued success is proof that they go hand in hand.”
BBDO Canada additionally had a giant night time, being named Company of the 12 months, profitable two Better of Disciplines in Experiential & Immersive and Radio & Audio, and taking residence 9 Gold Pencils, two Silver, three Bronze and two Deserves. The entire wins, working with TA2 Sound+Music Toronto, had been for “Lacking Matoaka” on behalf of Muskrat Journal.
FCB New York got here away from the awards with 11 Gold Pencils. Ten of these had been for “McEnroe vs McEnroe,” a marketing campaign for AB InBev/Michelob Extremely that had John McEnroe enjoying in opposition to AI variations of himself in tennis.
FCB New York additionally received a Gold for working with Wave Studios on Spotify Promoting’s “A Track For Each CMO—Mastercard” in Radio & Audio. General, the company acquired 11 Gold Pencils, seven Silver, 5 Bronze and 24 Deserves.
Listed below are the highest honorees, based mostly upon cumulative scores for Pencils and Deserves received throughout all disciplines:
- Company of the 12 months: BBDO Canada Toronto
- Unbiased Company of the 12 months: Wieden+Kennedy Portland
- Model-Facet/In-Home Company of the 12 months: Apple Cupertino
- Community of the 12 months: Ogilvy
- Unbiased Community of the 12 months: Wieden+Kennedy
- Inventive Holding Firm of the 12 months: Omnicom
- Manufacturing Firm of the 12 months: Smuggler New York/Los Angeles
- Music & Sound Firm of the 12 months: TA2 Sound+Music Toronto
- Consumer of the 12 months: AB InBev
- Nonprofit Consumer of the 12 months: Grupo Estratégico PAE
- Model of the 12 months: Apple
