Celebrating 50 years of Pencils
This yr’s One Present celebrated the awards ceremony’s fiftieth anniversary. Prime winners in The One Present 2023 acquired a brand new One Present Pencil modeled after the unique Pencil designed by business legend George Lois, whose son Luke Lois was on stage for the disclosing. The brand new Pencil is bigger and manufactured from crystal surrounding a gold steel core for Better of Self-discipline and “of the 12 months” winners, and a black steel core for Better of Present.
Particular awards
There have been two winners of The One Present 2023 Penta Pencil, awarded to the company and model who collectively created excellent artistic work for the final 5 years: FCB Toronto for work on behalf of the Canadian Down Syndrome Society, and VMLY&R Kansas Metropolis with Spark Foundry New York and Ketchum Chicago for his or her years of labor for Wendy’s.
The One Present 2023 Fusion Pencil, the business’s first world award to acknowledge nice work that greatest incorporates DEI rules and underrepresented teams in each the artistic content material of the work and the workforce that made it, was awarded to Edelman New York with Mindshare New York for Vaseline’s “See My Pores and skin.”
The One Present 2023 Inexperienced Pencil, recognizing probably the most environmentally acutely aware artistic work for the yr, was awarded to Nord DDB Stockholm with Camp David and Home Company’s “Automobile of Change” for Swedish energy firm Vattenfall.
The One Present 2023 Sustainable Improvement Targets Pencil, created in cooperation with the United Nations Workplace for Partnerships and nonprofit Pvblic Basis to reward businesses and types for work that betters the world and contributes to securing a sustainable future for all, went to DDB Mexico with Estudios Machina Bogotá and La Doble Mexico Metropolis for “Information Tienda” on behalf of Gahr WeCapital.
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